Marketing Evolution Blog

Featured Stories

Categories

How Offline and Online Media Can Work Together to Reach ROI Objectives

Truly effective advertising is no easy task. But getting both message and media mix right can transform ROI. This means leveraging offline and online media to create a cohesive strategy that gets your brand message in front of consumers at multiple t...

Why Media Mix Optimization is Necessary in Modern Marketing

Media mix optimization (MMO) is a dynamic approach to quantitative marketing measurement, planning and campaign enhancement across a range of media used to engage consumers. The goal of MMO is to maximize media effectiveness and consumer engagement t...

Achieving Unified Measurement Success: 5 Necessary Metrics to Incorporate

No single attribution measurement or model can provide enough insight for marketers to meet consumer demands across today’s omnichannel landscape.  

The Role of Marketing Analytics in Identifying Creative Needs

We've all heard the pop psychology theory that classifies people as either left-brained or right-brained. Indeed, it is true that the left side of the brain controls analytics, logic and language, and the right controls creativity and visual comprehe...

Agency Holding Companies Need A Brave New Business Model

The CMO/agency relationship is at risk. Brands are turning to in-house agencies; company growth agendas bring in CIOs and other business stakeholders; ad budgets face constant pressure; and consultancies are swooping in to take high-margin experience...

Mastering The Art Of Omnichannel Retailing

Digital business leaders know that many customers today use a variety of digital and physical touchpoints as they move along the path to purchase. This complexity creates challenges for retailers as they implement new strategies and tactics to meet t...

Customer-Obsessed Marketing Demands Unified Measurement

Today’s increasingly complex media environment means once-reliable marketing performance measurement techniques, such as marketing mix and attribution models, fail to properly credit marketing tactics with a customer action or influence. B2C marketer...

3 Traits of the Most Successful Online and Offline Media Campaigns of 2018

With so many channels and opportunities to reach consumers, smart marketers are rising to the challenge, finding new and exciting ways to grab fleeting consumer attention.  

Trend Analysis: The Shift to Brand Over Product Marketing

Now, more than ever before, consumers are choosing brands whose messaging, marketing and values go beyond the product, and speak straight to the heart. In fact, 71 percent of consumers consider brand trustworthiness and identity to be major influence...

Marketers: How To Trust Your Data Again

Data is foundational for businesses, and this is especially true in marketing. When collected and measured effectively, data can be credited for increased return on investment (ROI) and authentic brand loyalty. But the opposite holds true as well. Wh...

Video: Maturing Your Approach featuring Forrester Analyst, Jim Nail - Part 2

As described in our previous video Person-Level Data featuring Forrester Analyst, Jim Nail - Part 1, 84% of marketers said consumer expectations will make person-level data business critical.  However, just 42% have adopted this person-level approach...

Video: Person-Level Data featuring Forrester Analyst, Jim Nail - Part 1

We have all heard the mantra “right person, right time, right place, right message, right offer” regarding a developing a 1:1 marketing strategy.  In Marketing Evolution's commissioned Forrester report, The Current State of Marketing Measurement and ...

A Marketer’s Dilemma: Overcoming the Challenges of the Data Disconnect

Few businesses can thrive without using their data effectively these days — and in marketing, data is particularly foundational. Despite its importance, that doesn’t mean the process of gathering and using this information is easy or simple (few thin...

Common Retail Marketing Attribution Mistakes and How to Avoid Them

If you’re already using attribution models to shine a light on the impact of each touchpoint in today’s complex customer journey, you’re in good company. 76% of marketers say they currently use or will soon be using attribution measurement to meet co...

Understanding Online & In-Store Shopping Habits: Leveraging Unified Measurement in Retail

Now more than ever before, deeper insight into evolving shopper behavior is not just nice to have; it's essential. The road to success in today’s omnichannel world requires a true understanding of the multitude of manners in which people shop. Armed ...

The Current State of Marketing Measurement & Optimization

Join Marketing Evolution’s Andy Cheong and guest speaker, Forrester Analyst Jim Nail as they discuss the Current State of Marketing Measurement and Optimization. This webinar explores why organizations recognize the need to master customer data at th...

Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

Around the world, marketing professionals working with brands large and small are facing a problem.

5 Ways to Hack Higher Marketing ROI

We often talk about marketing ROI, or the return on investment in advertising, as if it is a fixed and immutable number.

Marketing Evolution Awarded Patent Recognition for Latest Innovation

Leading provider of marketing analytics and attribution, Marketing Evolution, announced it was recently awarded a new patent by the United States Patent and Trademark Office. This patent, US Patent No. 10,032,121, recognizes the development of techno...

Marketing Evolution Names Chief Data Science Officer

In New York, marketing measurement and optimization specialist Marketing Evolution has appointed Michael Cohen as SVP, Chief Data Science and Analytics Officer. Marketing Evolution uses patented artificial intelligence (AI) and billions of data point...

Omnichannel Attribution Conquers the Marketing Channel Hydra

Many marketers today are fighting an ever more complicated battle against an array of marketing channels that closely resemble the Lernaean Hydra. Conquer one channel and three new ones emerge.

Transforming The Transformative: The CMO's Role In Leading Digital Transformation

Whether you call it digital transformation, digitalization, or DX, it’s transforming companies of all sizes, across all industries. Within companies, DX is making its mark across disciplines, and marketing is no exception.

New Research Shows Person-Level Data Measurement Critical for Marketers to Reach Their Key Objectives

New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level customer data programs to ensure the efficacy of their marketing programs. Although marketers have more cus...

Your AI Does Not Need Tickets To The Big Game

Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to identify, reach and convert potential customers and stakeholders. With relative ease, marketers today can find thos...

The Best Digital Marketing Stats We’ve Seen This Week

99% of marketers believe in person-level measurement, yet just 42% execute it Marketing Evolution has delved into the state of person-level data adoption among marketers today.

TechBytes with John Matthews, President at Marketing Evolution

Last August, Marketing Evolution added a Chief Data Science and Analytics Officer to the team — a nod to the inevitable shift toward increased data integration moving forward. In this context, we asked John Matthews, President at Marketing Evolution,...

Bridging the Gap: Creating the Perfect Customer Journey

Empowered customers expect seamless, real-time, and relevant brand experiences and content across all touchpoints. In this new world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to help...

College of Engineering Announces Big Data Minor

In five years, there will be more than 30 billion smart devices in the world, all producing data to be analyzed, collected, and shared, according to internet and cable service provider Spectrum.

Brand Steward To Privacy Marshal: The Evolving Role Of CMOs In A Post-Trust Era

It’s no secret that almost all successful companies rely on at least one common weapon: data. From Amazon and Google to Netflix and Spotify, user data is the currency that often yields the highest returns and wields the most power.

Where Are Market Research and Analytics Falling Short?

Through a special arrangement, presented here for discussion is an excerpt of a current article from the Joel Rubinson on Marketing Research Consulting blog.

Why Brands Need to Shift the Focus on Putting the Right Ad in the Right Channel

It may seem obvious, but too often people get trapped looking at performance metrics of marketing channels and forget the importance of the actual advertisements—the message and creative—they are using in those channels. During the past 60 years or s...

Waste in Advertising: Stats and Solutions of Misattribution

The waste in advertising is an epidemic that negatively impacts both brands and consumers. Google found more than 56% of ad impressions are never seen by consumers, and Proxima estimates $37 billion of worldwide marketing budgets are being wasted on ...

3 Retailers Driving Sales and Efficiency with Unified Measurement

It is not surprising that top retailers have been quick to embrace the power of a unified approach to their marketing measurements. Not only does it take the chaos out of advertising and marketing, it delivers the opportunity to compete and win again...

The Future of Marketing Intelligence in Retail

The future of retail marketing intelligence is closely intertwined with an evolving customer journey transformed by technology. More connected and empowered than ever before, today’s consumers demand experiences that are relevant, real-time, and seam...

The Steps, Tools, and Models Needed for Media Spend Optimization

Given the complexity of today’s omnichannel marketing landscape, the importance of strong marketing analytics cannot be understated. This goes beyond just collecting data. Marketers need the right processes, tools, and models in place to make sense o...

Why Attribution is Key to a Successful Omnichannel Marketing Strategy

Today, consumers demand fluid and relevant marketing experiences across the various online and offline channels with which they interact. What’s more, it’s now expected that marketers have the capability to connect consumers with the products or serv...

How to Ensure Your Messaging is There When Consumers Need It

Consumers are engaging with a variety of print, broadcast, and digital marketing channels—all featuring scores of competitors vying for their attention. In order to truly engage with consumers and make an impact that drives them down the sales funnel...

Top 4 Features That Contribute to a Positive Omnichannel Customer Experience

Customer experience (CX) plays a pivotal role in retaining consumer attention through the nurturing process, leading the way toward conversion. Given that 55 percent of customers agree they wouldn’t mind paying extra if good customer experience was g...

The Current State of Marketing Measurement & Optimization by Forrester

Marketing measurement is evolving. For marketers looking to keep up while meeting the demand of consumers, they need to shift toward active, in-campaign analytics. Learn why in this evaluation of person-level marketing data and adoption.

The Present and Future of Marketing Analytics: Person-Level Data Through Unified Measurement

In the past two posts of this three-part series, we’ve explored the history of marketing analytics, diving into the marketing landscape before and after the digital revolution. We have seen that the capabilities of marketers throughout the years have...

The 3-Step Guide for Course Correcting Your Marketing Campaigns

In order to be successful today, marketing teams need to combine data and foresight to course correct active campaigns, a process also referred to as in-campaign optimizations, across the entire marketing mix.

A History of Marketing Analytics: The Digital Revolution

As we explored in our first post in this series on the history of marketing analytics, marketing in one form or another has been around for centuries. However, the need to base marketing efforts on actionable data is a comparatively new phenomenon, b...

Tracking Online and Offline Media: Where Do You Stand Amongst Competition

Across industries, marketing professionals are leveraging a wider marketing mix that includes digital, print, and broadcast advertising. The benefit of such an extended marketing reach is that brands have more opportunity to engage with consumers acr...

Why Unified Omnichannel Attribution is Better Than Digital Multi-Touch Attribution

Consumers today hold the advertisements they engage with to a higher standard than ever before. Given the massive amount of advertising vying for their attention across online and offline channels, consumers now ignore messages that don't immediately...

A History of Marketing Analytics: Before the Digital Takeover

The philosophy behind marketing products or services to consumers has been around for centuries. Since the introduction of the printing press in the 1400’s solidified our ability to communicate on a mass scale, businesses have been targeting consumer...

New Research Shows Person-Level Data Measurement Critical for Marketers to Reach Their Key Objectives

NEW YORK--(BUSINESS WIRE)--New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level customer data programs to ensure the efficacy of their marketing programs. Altho...

From Persona to Person: Omnichannel Measurement for the Individual Consumer

Today’s omnichannel landscape requires marketers to focus their efforts on the individual. With this in mind, marketers need to rethink the way they measure customer experience. Specifically, they need to focus more on granular, individual marketing ...

The General® Recruits Marketing Evolution

NEW YORK--(BUSINESS WIRE)--Leading auto insurance company, The General®, has selected Marketing Evolution to provide person-centric, right-time marketing decisions. The company will utilize Marketing Evolution’s ROI Brain, its proprietary analytic sy...

How to Modernize Your Approach to Marketing Measurement

Join Marketing Evolution’s Jason Palleschi and Team One’s Jennifer Bolt, as they discuss how marketers can gain the upper-hand amid today’s increasingly competitive and fragmented media landscape. They’ll explore how marketers can update their approa...

Unified Marketing Measurement as a Competitive Advantage

The proliferation of devices and channels has made the consumer purchase path increasingly complex and difficult to measure.  However, only a minority of marketers today use advanced marketing performance techniques, including Unified Marketing Measu...

The Key Applications of Media Mix Optimization

Today, consumers are bombarded with messaging across online and offline channels attempting to connect them with products and services. From billboards to radio; social media to online streaming, marketers are pushing messaging across a variety of ch...

When to Use Marketing Mix Models vs. Data Driven Attribution

Marketers today rely on a variety of measurements to gain insights into their campaign efforts. Given the combination of digital, print, and broadcast channels that consumers engage with, understanding the combined impact of marketing tactics across ...

5 Steps To Do Omnichannel Right

Think about the various media channels you interact with on any given day. If you’re like most people, you’ve probably engaged with a variety of different digital, broadcast, and print channels—sometimes at the same time. This multi-channel media con...

Reinventing Marketing Mix Modeling in the Age of Personalization

Think of all the different ways you interact with media on a daily basis—from your phone to your computer or television, to a billboard— you engage with a large number of touchpoints across online and offline channels.  This increase in media consump...

What Your Customers Expect from Your Omnichannel Strategy

Today’s consumer receives on average a staggering 10,000 marketing messages a day. Whether it’s a print advertisement they view in passing, or a display ad targeted to their mobile device, the overwhelming number of brands trying to reach audiences h...

How to Leverage Multi-Touch Attribution & Marketing Mix Modeling through UMM

Many marketers today rely on outdated marketing measurements to target their campaign audiences. Across digital, print and broadcast channels, they are leveraging traditional marketing mix models (MMM) and multi-touch attribution (MTA) in order to op...

Marketing Evolution Adds Chief Data Science and Analytics Officer to Leadership

NEW YORK--(BUSINESS WIRE)--Marketing Evolution, the leading provider of the most modern marketing measurement and optimization solutions, announced today the appointment of Michael A. Cohen as senior vice president and chief data science and analytic...

Marketing Evolution Awarded Patent Recognition for Latest Innovation

NEW YORK--(BUSINESS WIRE)--Leading provider of marketing analytics and attribution, Marketing Evolution, today announced it was recently awarded a new patent by the United States Patent and Trademark Office. This patent, U.S. Patent No. 10,032,121, r...

Everything You Need to Know When Using an Omnichannel Attribution Strategy

Consumers today have a lot of options when it comes to choosing the brands they engage with. Given the overwhelming amount of advertising they experience in their day-to-day lives, it’s the marketing efforts that address consumers’ specific needs and...

The True Definition of Omni-Channel Marketing Attribution & Why It’s Important

Modern marketers understand that the customer journey today is anything but linear. As consumer touchpoints continue to increase across print, broadcast, and digital marketing channels, accurately measuring each channel’s effect in driving conversion...

3 Examples of Brands Who Changed Their Media Plan for Success

If you look at the way advertising efforts look and feel today, you might notice that they’re vastly different from ten years ago. Each year, the complexity of media channels grows for marketers. In order to optimize campaigns for ROI, marketers need...

Marketing Analytics and the Changing Consumer Landscape

With the consumer experience of the past, marketers were in control of all media. Today, the buyer is in control of the media and marketing material they engage with on a day-to-day basis.

Can Marketers Really Measure Offline ROI?

Marketers understand the need for insights across their marketing mix that can help them better optimize their efforts and measure marketing impact. While digital efforts offer a variety of metrics that can be analyzed to adjust marketing spend, meas...

The Pros and Cons of Marketing Mix Modeling for Enterprises

Today’s media landscape requires consistent and accurate insights into campaign performance across all marketing channels. With the introduction of digital media into the marketing landscape, properly gaining the insights into campaign effectiveness,...

Cutting-Edge Technology or Outdated Modeling? 5 Questions You Need to Ask When Selecting a Measurement Vendor

Today, marketing across multiple channels requires unified marketing measurement (UMM) to actually achieve campaign success and maximum returns on your marketing investments. However, the market is saturated with providers and services claiming their...

5 Reasons Why Marketing Measurement Must Evolve

While we may secretly pine for a simpler time the reality is that today’s marketplace is extremely complicated and moves at a frenetic pace. Most brands face increased competition and there are literally thousands of distractions to consumer attentio...

The 5 Biggest Lessons in Marketing Analytics from our Evolve Summit 2018

Marketing Evolution’s Evolve Summit 2018 was a two-day event held in May, meant to celebrate our customers and dive deep into the forward-thinking conversations around, AI, big-data, and the future of analytics and attribution.

MEDIA ALERT: Marketing Evolution to Share “Top 5 Reasons Marketing Measurement Must Evolve” in July 12th Webinar

NEW YORK--(BUSINESS WIRE)--This Wednesday, July 12, leading marketing optimization software provider Marketing Evolution will present “Top 5 Reasons Marketing Measurement Must Evolve,” a webinar outlining how marketing attribution must adapt to uncov...

MarTech Series: Q&A with Marketing Evolution CEO, Rex Briggs

Tell us about your role and how you got here? What compelled you to start Marketing Evolution? I love making marketing and ROI measurement useful to business people. I’ve always been driven by a need to better understand problems and develop innovati...

The Run Stage: Unlocking Marketing ROI with the ROI Brain®

Deep Dive: Run Having moved successfully though the Crawl and Walk stages, building familiarity with the optimization and confidence in your team’s ability to lead the process, your team is ready to run. In the Run phase, we’ll be relying more on our...

The Secret to Reaching Your Audience? Re-Evaluate What You’re Paying For

There is a secret that your media salesperson doesn’t want you to know. You may be surprised to learn that your media buy, despite the suggestions made by many salespeople, is not the most influential factor driving the performance of your marketing ...

Changing Your Approach to Marketing Mix Modeling to Achieve Better Results

Today’s marketing landscape is constantly evolving, and as a result, marketers are finding it increasingly difficult to accurately understand the elements within their marketing mix that are generating ROI. When trying to determine campaign spend opt...

3 Pillars Every Marketer Needs for Success in Their Marketing Analytics Software

Data—it’s the heart and soul of successful marketing campaign optimization. In 2018 however, marketers across industries have an overwhelming variety of marketing analytics software to choose from. These analytics platforms are no longer a luxury, bu...

Measuring The Wrong Data Is Costing Marketers Billions

Today’s data-driven world has resulted in the emergence of data as an organization’s most valuable resource and cornerstone of corporate strategy. Marketers are using this information to drive smarter, more creative decisions. But all the data in the...

How Regions Bank Used Unified Marketing Measurement to Unlock Higher ROI

Like hundreds of other senior marketing professionals, Michele Elrod, executive vice president and head of marketing for Regions Bank, was frustrated. As a marketing executive with over two decades of experience she expected more from marketing analy...

Resources | Marketing Evolution

A Crawl, Walk, Run Approach to Unlocking Marketing ROI: Walk Stage

Deep Dive: Walk In the Walk phase, we transition to using the Marketing Evolution planning software as the starting point for the media plan. In the Crawl stage, teams organized around the definition of success, RACI, data flow, and early wins. Data ...

Unlocking Higher Marketing ROI With Unified Measurement: A Step-by-Step Approach

Marketers, facing an increasingly fragmented world of consumer attention and media channels, are starting to rely more on tools that leverage data to drive decisions and find a competitive advantage.

Google’s DoubleClick Ad ID Change Presents Both Challenge And Opportunity For Attribution Vendors

Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw a wrench into multitouch attribution, because it will block marketers’ ability to compare Google campaigns with other ad plat...

It's A Customer's World But CMOs Must Lead The Experience

In today’s ultra-competitive on-demand business environment, customer experience (CX) is a differentiator that can spell success or failure for a brand. In addition to their core branding and acquisition activities, chief marketing officers must rely...

The Facts and Fictions of Marketing Attribution: The Path to Unlocking Higher ROI

In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive advantage. Marketers know that they have mastered data-driven decision making, but finding the right t...

Marketing Evolution Named a Q2 2018 Leader in Marketing Measurement and Optimization Solutions

NEW YORK--(BUSINESS WIRE)--Marketing Evolution, leading provider of person-level marketing optimization and analytics software, announced it has been named a Leader by Forrester Research, Inc. in the independent analyst firm’s “The Forrester Wave™: M...

Misattributions to Avoid: Cheap Inventory Bias

Comparing cheap and expensive inventory performance against a singular advertising budget is a common cause of misattribution. Hear Marketing Evolution Founder and CEO, Rex Briggs, explain the cheap inventory bias, and why it’s important to utilize c...

The Barista Effect: Stop Paying for Customers You Already Have

Placing ads in front of people already determined to buy is a common cause of misattribution when measuring advertising effectiveness. Hear Marketing Evolution Founder and CEO, Rex Briggs, explain the Barista Effect, and why it’s necessary to utilize...

Misattributions to Avoid: Cookie-Based Measurement Systems

If you’re noticing frequent misattributions when measuring advertising effectiveness, the root cause may be a reliance on cookie-based measurement systems. Hear Marketing Evolution Founder and CEO, Rex Briggs, explain how deleted cookies can hinder p...

A Crawl, Walk, Run Approach to Unlocking Marketing ROI: Crawl Stage

A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™

Allstate's Mobile Marketing Insight

NEW YORK: Allstate, the insurance provider, has leveraged research conducted with the Mobile Marketing Association (MMA) to unlock some of the confusion that often surrounds mobile marketing.

Why Brands Need to Stop Relying on Expert Opinions

Generally speaking, business values the opinions of experts. The marketing and advertising community is not immune to this as we witness the latest round of prognostications and expert advice about block-chain, GDPR and the death of Facebook. But tim...

Informing Creative Agencies: How Our Data Analytics Platform Helps Drive Value

If your creative campaigns aren’t getting the results you’re after, the Marketing Evolution platform provides actionable recommendations that make a real impact. Hear from the team as they share experiences working with top brands to analyze their cr...

A Crawl, Walk, Run Approach to Better Marketing ROI

A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™

Marketing Evolution Partners with Inscape

Marketing Evolution, which provides AI-based marketing optimization and analytics software, has announced a partnership with Inscape, which offers opt-in automatic content recognition (ACR) TV viewing data in the US. It combines Marketing Evolution’s...

How to Win in a Competitive Marketplace

Rex Briggs, Founder & CEO of Marketing Evolution, talks about the PDCA loop, a system often used in business to out-compete your competitors, and its origin, the OODA loop, a military strategy for winning wars. Plan, do, check, act - whoever does thi...

Marketing Evolution Adds Smart TV Data Through Partnership with Inscape

Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, announced a partnership with Inscape, the largest single source provider of opt-in automatic content recognition (ACR) TV viewing data in the U.S....

Marketing Evolution Partners with Inscape, Brings Powerful Layer of Insights

New York:  Marketing Evolution, the provider of global AI-based marketing optimization and analytics software, today announced a partnership with Inscape, the single source provider of opt-in automatic content recognition (ACR) TV viewing data in the...

Marketing Evolution Adds Smart TV Data Through Partnership With Inscape

From Grains of Sand to Marketing Plans

Rex Briggs, Founder & CEO of Marketing Evolution, talks about how the ROI Brain® calculates more combinations of media plans than all the grains of sand on all the beaches of the world. If every grain of sand is a unique media plan, the number of pos...

Don't Outspend the Competition... Outsmart Them

"Giving consumers the right message is great, but we need to reach the right people first," according to Jaime Date, Advanced Analytics Manager at Allstate. See her sharing her insights on the different kinds of targeting that is possible with Market...

Do Clicks Matter To Your Business?

Jaime Date, Advanced Analytics Manager at Allstate, shares how Marketing Evolution's platform has helped her team discover that the number of "clicks" didn't matter to their business as much as she originally thought. Find out why:

Is Broad Reach the Key to Marketing ROI? – Part 2

The Shortcomings of a Broad Reach Approach First, an underlying assumption of a broad reach approach is that advertising creative and messages appeal equally to all people. On the surface, this may seem unlikely, but we looked into the data to see if...

Leading Retailer DSW Joins Hands with Marketing Evolution

Marketing Evolution, leading provider of global AI-based marketing optimisation and analytics software, has announced a new relationship with DSW Inc., a leading branded footwear and accessories retailer. DSW will leverage Marketing Evolution’s perso...

DSW Selects Marketing Evolution to Improve Store Performance

US-based footwear and accessories retailer DSW has selected Marketing Evolution to gain person-level insights of its footwear and fashion customers, as well as improve its performance at both their physical and online stores.

Test & Learn

Brad Feinberg, Senior Director of Media at MillerCoors, talks about how Marketing Evolution gives you the opportunity to test & learn, the result of which is the transparency to prove the impact of some big swing adjustments to your media plan.

Demonstrating Potential Impact of Optimization on Shareholder Value

For many marketers, the consideration of corporate finance, company valuation, and shareholder value, are probably peripheral at best. Marketers may be driven more by marketing performance metrics, like web traffic, click-through rates, or CPMs, or b...

Footwear Retailer DSW To Work With Marketing Evolution

DSW Inc., the footwear and accessories retailer, has selected Marketing Evolution to help it track activity at both online and offline touchpoints and provide AI-based marketing capabilities.

Shorter Video May be More Effective

Jaime Date, Advanced Analytics Manager at Allstate, shares some insights about the differences between 15-second and 30-second video spots she learned through Marketing Evolution's ROI Brain. 

Footwear Powerhouse DSW Selects Marketing Evolution

Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, today announced a new relationship with DSW Inc., leading branded footwear and accessories retailer. DSW will leverage Marketing Evolution’s perso...

DSW Partners with Marketing Evolution on AI-Powered Personalization Strategy

Dive Brief: DSW Inc. partnered with AI-based marketing optimization and analytics software Marketing Evolution, according to a news release made available to Marketing Dive. The footwear and accessories retailer intends to measure advertising results...

Footwear Powerhouse DSW Selects Marketing Evolution

NEW YORK - February 22, 2018 — Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, today announced a new relationship with DSW Inc., leading branded footwear and accessories retailer. DSW will lever...

Is Broad Reach the Key to Marketing ROI? – Part 1

There's a debate raging among some marketing professionals about the merits of audience targeting versus broad reach campaigns. Over the past few years, the broad reach approach has been gaining converts. This approach suggests that a single message,...

Finding Time to Find the Next Big Idea

Larry Gamache of Carfax, talks about how the Marketing Evolution system does all the heavy lifting, leaving you with more time to do what's really important: Coming up with ideas. It may seem like a paradox, but technology provides marketers with the...

Unlocking the Wisdom of Crowds at Your Agency or on Your Marketing Team

Generally speaking, our culture values the opinions of experts. Just tune into any of the leading news channels, and you will quickly see what I mean. At no point in time have we had more people, with more divergent opinions, who have ready access to...

Marketing Evolution Announces Kristin Hambelton as its Chief Marketing Officer

New York: Marketing Evolution, the provider of marketing analytics and attribution, today announced that Kristin Hambelton has joined as its first chief marketing officer (CMO). Highly regarded for her results-driven, business-to-business (B2B) marke...

Audience Discovery

Brad Feinberg, Senior Director of Media & Consumer Connections at MillerCoors, talks about one of the things he is most excited about the Marketing Evolution platform... Discovering new, and surprising audiences!

Marketing Evolution Hires Enterprise Software Marketing Expert to Accelerate Growth

#NYCtech Week in Review

Marketing Evolution, the martech platform focused on optimization of campaigns through data, has raised $20.6M in Series B funding from investors that include Insight Venture Partners and Zetta Venture Partners. This brings the total equity funding t...

Marketing Evolution Announces $20.6 Million in Series B Funding

New York City-based Marketing Evolution, which provides AI-based marketing optimization and analytics software, has announced a $20.6 million Series B financing round led by leading global private equity and venture capital firm Insight Venture Partn...

BRIEF-Marketing Evolution Announces $20.6 Million In Series B Funding

* MARKETING EVOLUTION ANNOUNCES $20.6 MILLION IN SERIES B FUNDING

Marketing Evolution Pockets $20.6m in Series B Funding

New York City-based Marketing Evolution, a provider of global AI-based marketing optimization and analytics software, has raised $20.6 million in Series B financing. Insight Venture Partners led the round with participation from return backer Zetta V...

Marketing Evolution Raises $20.6M in Series B Financing

Marketing Evolution, a NYC-based provider of global AI-based marketing optimization and analytics software, raised $20.6m in Series B financing.

Marketing Evolution Scores $20.6 Million In Funding

Marketing Evolution, a provider of AI-based marketing optimization and analytics software, has secured $20.6 million in Series B financing in a round led by Insight Venture Partners, with participation by existing investor Zetta Venture Partners. Thi...

Attribution Buyers Guide: The Role of Agencies

Most with whom we’ve spoken agree, to get maximum use of a Unified Marketing Measurement / Total Marketing Measurement platform, key stakeholders within a marketer’s organization and agencies need to be aligned on goals and workflows. In fact, succes...

MONICA: The Face of Marketing Evolution's ROI Brain

Meet the face of the Marketing Evolution ROI Brain®, MONICA. MONICA is an integration of Marketing Evolution team members, best practices and billions of data points ranging from consumers, media, marketing ROI and the economy.  The ROI Brain® helps ...

Marketing Evolution Raises $20.6 Million in Series B Funding

Marketing Evolution Is Defining a New Category for Customer-Obsessed Marketing by Pioneering “Person-Centric Business Decisioning” Using AI-Based Technologies Marketing Evolution, a leading provider of global AI-based marketing optimization and analy...

This AI Platform Raised $20.6M to be the Marketer Your Team Has Needed

While personalized marketing was once considered nice to have (and maybe even a little creepy), it’s now something that’s expected among marketers and consumers alike. SaaS platform Marketing Evolution uses advanced algorithms that pull data from a n...

Marketing Evolution Secures $20.6 Million in Series B Funding

New York: Marketing Evolution, provider of global AI-based marketing optimization and analytics software, today announced a $20.6 million Series B financing round led by leading global private equity and venture capital firm, Insight Venture Partners...

Marketing Evolution Announces $20.6 Million in Series B Funding

NEW YORK – Feb. 6, 2018 – MARKETING EVOLUTION, leading provider of global AI-based marketing optimization and analytics software, today announced a $20.6 million Series B financing round led by leading global private equity and venture capital firm, ...

Attribution Buyers Guide: A Roadmap for Change

If you’ve been reading our Attribution Buyers Guide series, by now, you’re not only a marketing attribution expert but you probably have a vision for how your company can add massive ROI and incremental profits to the bottom line. You may be ready to...

Attribution Buyers Guide: The Need for a Holistic View of Marketing Performance

During the development of the Attribution Buyers Guide we heard from marketing professionals at companies large and small. Without exception, they share a very similar frustration. Measuring the effectiveness of marketing and finding the right-time i...

The Need for a Customer-Centric Perspective

Marketing professionals at companies large and small from all over the globe are facing the same challenge. It has never been easy to measure marketing impact and quickly find ways to drive a higher ROI of your marketing spend.  Even back in the day ...

Marketing Evolution Expands Footprint in Europe, Asia, and South America

NEW YORK, Jan. 10, 2018 - Leading provider of global marketing analytics and attribution, Marketing Evolution, announced continued growth of international customer engagements to provide person-centric, right-time marketing decisions for major brands...

Happy Holidays From Marketing Evolution

What Makes Us a Leader?

When Forrester identified Marketing Evolution as the Leader, they focused on being first in PersonCentricTM  analytics and the way in which we have proprietary data including the brand imagery, perception data and brand connection data with sales beh...

Profiling Your Customers

For our customers with CRM data, we have a new software feature helps you find deep insights about your customers in an report that compares your customers to the overall population. Demographics yes, but among the 1,000+ variables you also see polit...

RTCMO Software Overview

We have come through beta with initial customers, and now are rolling out our next generation scenario optimization tool. It runs in a flash and displays results in a more intuitive, actionable dashboard. Click on the image and Software Ops Leader Ni...

The Why Behind the Buy

We've all seen instances where big data and science leads to recommendations that don't always match expectations. We've taken the three main variables in scenario planning- reach, impact and cost efficiency- and created a summary button that shows h...

Test-and-Learn Steps For Agencies

We have seen a rapid expansion of entertainment and news options for consumers over the past few years. This explosion of options has fractured the traditional marketing mix, presenting a myriad of new choices for clients and the agencies who support...

Dashboard Introductions

 A quick introduction to our simple, easy-to-use dashboard, and the benefits that come with using it.

Attribution Buyers Guide: Measuring the Power of Your Brand

We all know it can take a long time, a lot of money, and some very hard work to create a meaningful and memorable brand. In fact, consumers will pass over other options and oftentimes pay more for a well-known brand because the brand has a reputation...

What Makes Us Different

What makes Marketing Evolution different? The ROI BrainTM uses person-level data, so we know who your customers are and how you can reach them, with the easy-to-use dashboard you can easily act on the information while the campaign is still running a...

ROAR Award Winner: Famous Footwear

ROAR is a combination of measuring and then doing something about it in fast cycles, and the ROAR award winners are the companies that have seen extraordinary results when applying real-time improvement. Famous Footwear, like many of our customers, a...

Attribution Buyers Guide: Measuring at the Person Level – Part Two

There is no doubt that the challenges facing marketing professionals at companies both large and small have gotten more pronounced over the past few years. Measuring the effectiveness of our marketing was never easy – Even when we were advertising on...

The Distribution of Knowledge

Rex Briggs, Founder & CEO of Marketing Evolution, talks about how the ways in which we distribute knowledge is changing, and how it can help you be more effective in marketing. 

Attribution Buyers Guide: Measuring at the Person Level – Part One

During the course of this series we’ve been looking at current tools available to marketing professionals to help improve performance and boost ROI. In preparing this series we found, pretty consistently, those responsible for delivering effective co...

Be Part of the Adventure

Rex Briggs, Founder and CEO of Marketing Evolution, talks about one of the adventures Marketing Evolution and it's partners were a part of. 

Agile Automotive Marketing & Measurement Webinar

As consumers spend an average of 6 months contemplating their next auto purchase, traditional marketing measurement strategies for automotive marketers has been to measure each phase of the marketing funnel using separate technologies and survey meth...

Attribution Buyers Guide: Timeliness and the Need for Speed

Modern marketing professionals at companies large and small are facing the same problem…The need for timely and meaningful insights to make right-time improvements to their marketing efforts. Measuring marketing effectiveness and quickly identifying ...

ME Certification: Online or In-Person

Marketing Evolution's certification is now available ONLINE or IN-PERSON. Learn how to make the most of your ROI with the Marketing Evolution Certification. 

SIRF's UP! Get Certified

Looking for new opportunities to increase your marketing ROI and find real competitive advantages in the marketplace? Get Marketing Evolution Certified! 

The Future of AI

Mark Gorenberg, founder and director of Zetta Venture Partners, talks about how to apply artificial intelligence for the future of our world. He tackles big ideas like autonomous vehicles, genetically tailored pharmaceuticals, quantum computing, and ...

Marketing Attribution Models: How Did We Get Here? A History of Measurement

Our first installment of in our series on attribution, The Light at the End of the Tunnel, we shared a summary of the shortfalls, or opportunities we encountered in our discussions with marketers and other industry experts, in search of better measur...

Experiment Better and Get More from Your Media Budget: Five Tips for Tests That Lead to Bottom Line Value

A surefire way to gain advantage in marketing is to experiment. As long as the experiments unlock new ways to achieve higher ROI, the experiments are accretive to the business. However, there are bad tests. These are tests where one fails to find a p...

What's all this Buzz About?

Don't hear it from us, hear it from our customers! Find out what it's like to work with Marketing Evolution.

How B.A.M. Affects Business

B.A.M., Big Data, Artificial Intelligence, and Machine Automation. Those three things together are dramatic.

Attribution Buyers Guide: The Light at the End of the Tunnel

In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive advantage. In fact, there has never been a more exciting time in the field of marketing analytics. Mar...

How to Avoid the “Agency Measurement Paradox” and Win Client Confidence

When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex Briggs shares five suggestions. 

The Challenge of Measuring the Impact of Marketing

Marketing professionals around the world are facing a very similar problem. Measuring the impact of marketing and quickly identifying specific ways to improve the ROI of your marketing spend has never been easy – even when most of our marketing was l...

From Knowledge Worker to Insight Worker

What happens when algorithms take over marketing? Rex Briggs, Founder & CEO of Marketing Evolution, shares that the right product, will reach the right person, at the right time, via their preferred channel. Consequently, consumers benefit by seeing ...

Transparency in the Marketplace

Larry Gamache on how Marketing Evolution provides Carfax with the transparency needed to get unbiased insight into the marketplace.

The Wisdom of Crowds

Larry Gamache shares with Rex Briggs how Marketing Evolution helped Carfax believe in the process of Wisdom of Crowds and how Carfax battles against the ego of knowing and really find the insight of performance to do more of what works. 

Marketing Evolution Adds Enterprise Software Sales Expert to Board

NEW YORK, NY, September 19, 2017 /24-7PressRelease/ -- Marketing Evolution, leading provider of marketing analytics and attribution, today announced the appointment of Chris McClain as an independent director of the board, effective immediately. McCl...

Why Work With Marketing Evolution

Hear directly from our customers why they enjoy working with us.

Marketing Evolution Launches Partner Certification Program

10 Tools Helping Companies Manage Big Marketing Data

One of the latest trends in the business world is big data -- after all, analyzing big data is a highly effective way to develop effective marketing and sales strategies. It’s extremely useful, as it includes massive amounts of information collected ...

Marketing Evolution and PlaceIQ Partner to Deliver Increased Marketing Actionability Via Leading Location Data and Measurement Offerings

By integrating PlaceIQ data in Marketing Evolution's ROI Brain attribution and optimization platform, marketers are driving improvements in bottom line business results.

Marketing Evolution and PlaceIQ Partner to Deliver Marketing Actionability

New York, NY: Marketing Evolution, a real-time omnichannel marketing optimization service provider, today announced PlaceIQ, the location data and insights company, as a new certified partner inside the Marketing Evolution attribution platform. With ...

I-COM Global Summit: The Transformation of Attribution

Marketing Evolution won the Data Creativity Award for the Attribution Category.  Here is Andrew Corroll, Vice President of Marketing Evolution, talking about the transformation of attribution at the I-COM Global Summit in London. 

MONICA: The Face of Marketing Evolution's ROI Brain & Case Study

Meet the face of the Marketing Evolution ROI BrainTM, MONICA.  Watch a live case study of how MONICA helped Warner Brothers optimize their media spend for the movie Creed.

The World According To Sharp

Customer Feedback: Mark Greatrex At Cox Communications

Hear the voicemail from Mark Greatrex, EVP, Chief Marketing & Sales Officer at Cox Communications regarding his overall experience with Marketing Evolution (51 secs).

Mobile: How it has Changed Attribution and Marketing Optimization

The smartphone is singularly the most profound advance in marketing analysis in the past 15 years. I’ve had a front row seat to observe how Mobile data has changed analytics. Specifically, Smartphones generate spatiotemporal data. Spatiotemporal mean...

Digital Mirror Beta,  June 2017

Facebook & The Digital Mirror

MONICA Update, June 2017

As announced at the Spring 2017 Customer Certification program in Los Angeles, Marketing Evolution has been advancing person level media planning software. We are now ready to take the first five “hand raisers” as beta customers.

Verification Update

Marketing Evolution is committed to providing the most reliable and accurate media optimizations leveraging the industry’s most sophisticated algorithms and modeling techniques. 

Partners & Alliances Announcement, June 2017

Marketing Evolution Updates,  June 2017

To our new customers, welcome to Marketing Evolution!

Webinar: From Mix Models to Person-Level Measurement

Join renowned author, attribution expert, and CEO of Marketing Evolution Rex Briggs for this Masterclass interview with Mike Eichorst, former SVP of Insights for Citibank, TIAA-CREF, and CHASE.

5 Ways To Get Better ROI

Why read this article: This article will unpack why ROI is not a fixed, or, constant number. In the increasingly real-time marketing world, we need to understand the “message-level” ROI and other dynamics that can dramatically alter your ROI.

Marketing Evolution Roundtable Highlight Reel

Highlight Reel from Marketing Evolution's Customer Roundtable in Los Angeles on April 26-27, 2017.

Who Pays for the ROI Brain?

As Forrester points out, marketers are frustrated with the slow turn-around time of marketing mix modeling and attribution, which deliver results only after the campaign is over. Marketers are frustrated that most reporting isn’t detailed down to ind...

The Ridiculous Disconnect (between Branding & Sales)

Any marketer spending over $10 million a year on advertising does so because they know that their brand matters. Yet, mix modeling and attribution vendors do a lousy job at measuring the connection between brand and behavior, resulting in under‑spend...

Marketing Evolution Launches European Office and Wins I-COM Attribution Award

PORTO, PORTUGAL, May 04, 2017 -- Marketing Evolution, a global leader in real-time omni-channel marketing optimization, won the 2017 Attribution Category Award at the I-COM Global Summit in Porto, Portugal. I-COM adds to the list of top honors Market...

Power to the People - An Omni-Channel Revolution

Caution: Read only if you have a stomach for big, and I mean REALLY BIG data, and revolutionizing how your company does attribution.

Inaccurate Attribution is….  Bad Attribution

You’re likely reading this because you know that “it’s better than nothing” won’t work anymore when it comes to your company’s marketing ROI and marketing attribution models. And you may be realizing that bad attribution IS in fact worse than no attr...

Need for Speed

Tell us if this sounds familiar.       

What’s Wrong with Attribution?

We talk to a lot of marketers, and we have been hearing an earful lately!  

Marketing Evolution And Its Award-Winning CEO And Founder Rex Briggs

The first individual that we had the privilege of interviewing for our March Executive Insight section is Rex Briggs – the founder and CEO of the NYC-based Marketing Evolution, which brings together advanced analytics and cloud-based software to supp...

Marketing Evolution Raises $4 Million 'Series A' to Accelerate its Leadership in AI Based Marketing Measurement and Optimization

NEW YORK, NY, March 09, 2017 -- Marketing Evolution, trail blazer in Intelligence-based Marketing Measurement and Optimization, announced it has raised $4 million in venture capital from Zetta Venture Partners.

Morpace and Marketing Evolution Announce Global Automotive Partnership

Morpace Inc., a marketing research and consulting firm, today announced a global strategic agreement with Marketing Evolution to bring automotive clients the award-winning ROI Brain™, an ROI optimization solution which works in conjunction with brand...

Connection of Brand Attitude to Consumers Behavioral Data

Mike Eichrost, SVP at Citibank talks about how Marketing Evolution has helped him connect the Citi brand attitude to consumer behavioral data.

How is Marketing Evolution Different?

To describe how Marketing Evolution is different, we will start by defining the category of companies that Marketing Evolution competes with. The category includes marketing mix models, attribution models, and the newly minted Forrester descriptor, “...

ADMAP: 6 ways to improve Marketing ROI Measurement

[INFOGRAPHIC] 3 Tips to Organize Marketing & Agency for In‑Campaign Optimization

In‑campaign optimization is new to many marketers. Marketers and agencies have questions about the best way to gain the benefits of in‑campaign optimization. If you want to gain the highest return from in‑campaign optimization, these 3 tips will help...

3 Tips to Organize Marketing & Agency for In‑Campaign Optimization

In‑campaign optimization is new to many marketers. Marketers and agencies have questions about the best way to gain the benefits of in‑campaign optimization. If you want to gain the highest return from in‑campaign optimization, these 3 tips will help...

Interact With the Marketing Evolution Website

Combining Data: What You Need To Know

Jeremy Jones, AVP of Customer Success at Marketing Evolution, demonstrates how to layer 1st party, 2nd party and 3rd party data together, easily, in the latest version of the ROI BrainTM.

Esomar: Real time marketing management is here

Opening the floodgates are Forrester analysts Jim Nail, Tina Moffett and Jason McNellis. In November, Moffett delivered a call to marketers to embrace Real-Time Interaction Management (RTIM). Marketers should leverage Data Management Platforms (DMPs) ...

ROI Brain™

This video demonstrates how you can build relationships with your consumers with Marketing Evolution's ROI BrainTM  software.

Customer Testimonials

What do Marketing Evolution users have to say about us?

2016 ARF Ogilvy Gold Award Winner: BIG Data - Warner Brothers powered by Marketing Evolution

As a theatrical campaign was unfolding, the Warner Brothers Home Entertainment team hired Marketing Evolution to strategically aggregate BIG Data from over 300 data sources. This ensured that their campaign would be data driven, to achieve maximum RO...

Marketing Evolution Roadmap: What's New, What's Next

Christine Grammier, COO of Marketing Evolution, will introduce Marketing Evolution's new capabilities including, the new customer portal and programmatic connections. Christine will present our roadmap and lead a customer voting session to prioritize...

Geo-Fencing with Person-Level Data: A Use Case

Stephanie Homer, AVP of Customer Success at Marketing Evolution, will show how your CRM file is converted to find your next set of customers, and focus ad delivery based on geo-fence for digital, mobile, out of home and more.

Flaws in Attribution Are Costing the Industry Billions in Profits - 5 Mistakes Every Marketer Should Avoid

A revelation has recently come to light– that multi-touch attribution (MTA) models have fatal flaws that are costing companies billions in sales and profits.

Mobile in the Mix

Greg Stuart, CEO at the MMA presents at the Marketing Evolution Roundtable in NYC.

How the Graph Schema Works

The Graph Schema allows Marketing Evolution to easily handle partial information and evolve as new types of data become available. 

Chattem Wins Real-Time Optimization And ROI Increase (ROAR) Award

From Science Fiction to Science Fact

 

[INFOGRAPHIC] Make Love, Not War - Part 2

Most analogies to marketing and love involve dating, but there are lots of other relationships we have in our lives. Perhaps different brands should aim for different types of relationships.

[INFOGRAPHIC] Make Love, Not War - Part 1

Marketers, you know we love working with you – and we know you love your customers too. So, why do we revert to war-like language when describing how to reach them?  In order to help Marketing evolve, we need to update our language.

How To Know Who is Exposed To Which Messages

In the US alone, each consumer is exposed to 5,000 paid ads per week totaling 260,000 per year. Marketing Evolution tracks every touchpoint delivered to every consumer, and categorizes over one million distinct touchpoint types. This totals 83.2 tril...

Customer Testimonials

Testimonials

The Age of the Customer: It’s Your Customer’s World – You Just Live In It!

This November, Marketing Evolution once again brought an exceptional group of marketers, media owners, and research experts together for their semi-annual roundtable discussion on current trends and advancements in the Marketing landscape. Among the ...

Big Data, Automation & Programmatic: Marketers and Media Owners Collaborate like a Supply Chain

Agile Innovation Structure

Marketing Evolution Solidifies Leadership in Cross-Media Analytics, Media Technology Advancements & Software

 At the ANA Masters of Marketing conference, Marketing Evolution unveiled MONICA, a ROI robot that embodies the major advancement to an online ROI software system that optimizes media and creative mix using 4.8 trillion data points.

Making Sense of the Evolving Marketing Measurement Landscape

With media technologies and terabytes of data birthing every minute, marketers have a lot to consider when finding a marketing ROI optimization partner to stay ahead of the curve.

Out-of-Home Industry's Programmatic Breakthrough

In this series of articles, we explain our work in expanding programmatic connections across mobile, video, TV, print, and Out-of-Home, and how you can use these new technologies to optimize your campaign in real-time. Our first entry covers the Out-...

Marketing Evolution forms Strategic Partnership with LiveRamp

As ROI coaches who aim to increase your ROI while minimizing data headaches, we are proud to unveil an important partnership with LiveRamp, an Acxiom company, and its Customer Link offering. Customer Link allows marketers to connect data across multi...

James Riley, Great Southern Wood

It’s no easy task to get both professional builders and homeowners fired up about buying premium quality pressure-treated lumber.  Yet the marketing team at Great Southern Wood, the only branded pressure-treated lumber wood manufacturer, constantly t...

Marketing Evolution Announces Strategic Partnership with LiveRamp

EL DORADO HILLS, CA - "Wanamaker is dead," announced Marketing ROI and cross media attribution firm Marketing Evolution today. Marketing Evolution, a cross media optimization software platform that helps marketers and their partners increase marketin...

Monica: Optimization Algorithm Whitepaper

Agencies, marketers, media owners, and other interested parties would like it to be easy to use software to develop media budgets and execute plans based on the best available facts, with a generally accepted algorithm.

Methodology

Rex Briggs explains the core elements of the customer centric analytics, and how media exposure is connected at an individual level for every person in the country. Briggs explains how this analysis is used to optimize marketing ROI in-flight, while ...

MONICA Algorithm

This video (5 min, 29 sec) demonstrates the MONICA Algorithm and the budget allocation software.

MONICA

Marketing Optimization Network for Integrated Channel Advertising (MONICA):

How Marketing Budgets Should be Re-Allocated to Optimize Mobile

Boost your Mobile ROI with 4 Quick-Wins

Although marketers have realized mobile’s potential to boost a campaign’s overall ROI, most marketers are still leaving ROI increase potential on the table by under-allocating to mobile. Exactly how do you leverage and optimize mobile in your cross-m...

Marketing ROI on the Apple Watch

Micro Adjustments to Succeed

After an action packed morning of vision alignment and forward thinking, we brought the group back to a very simple and practical exercise.  We laid out our “Stop/ Start/ Continue” plans to apply some of what we learned once we are back in our day-to...

Valuable Lessons Marketers Can Learn From a Top Gun Commander

4 Ingredients to Help You Win in the Shifting in Marketing Landscape

Marketing Evolution’s Founder and CEO, Rex Briggs, hosted the first discussion for the Real-Time Think Tank, which was focused on the trends and changes in the marketing landscape that have created a window of opportunity; marketers are increasingly ...

Balance Between Algorithms & Human Judgment

Be blown away by the parallels between planning and executing marketing campaigns and flying fighter jets.

Trends and Window of Opportunity in the Shifting Marketing Landscape

Rex Briggs, CEO of Marketing Evolution, discusses how the world is changing in this resourceful video. How can we make the changes we want to see more accessible? Briggs focuses on three changes he is noticing:  1. Address-ability (the ability to tar...

SMOX: Making Marketing Work Harder with Mobile

Marketing Evolution and Mobile Marketing Association (MMA) released the findings from its Smart Mobile Cross Marketing Effectiveness (SMoX) study.

iWatch

SIRFs-UP by Rex briggs

SIRFs-Up tells the story of how brands such as Coca-Cola, AB In-Bev, and MTV have saved billions in wasted advertising spend by using advanced marketing ROI technology and analytics. Rex Briggs, Founder and CEO of Marketing Evolution, outlines the fu...

What Sticks by Rex Briggs

What Sticks, written by Rex Briggs and Greg Stuart, shows chronicles of an unprecedented five year research project to uncover why millions of advertising spend go to waste, and what marketers can do to make sure their investments are spent wisely. T...

Mission Control Dashboard

The media landscape is changing at light speed, yet you are accountable for every dollar spent and budgets are always tight. Marketing Evolution's decision making platform brings together marketing, people and data so you can truly manage your market...

Best Practice Engine & Library

Imagine if the busy marketing team had a guardian helper on their shoulder whispering relevant tips to be effective as the team develops marketing campaigns. That’s the idea behind the Best Practice Engine. The ROI Brain™ has an extensive library of ...

ROI Brain in Practice: Automotive Client Example

How the ROI Brain works in practice, as illustrated by an automotive client example:

Marketing Calendar, Digital Asset Management with Meta Data

Included in the software is a robust web-based marketing calendar that automatically takes the plans generated by the ROI Brain™ budget optimization software and finalized by the marketer/agency to produce marketing flowcharts, and budget by tactic d...

Impact Based Planning Software

Impact Based Budget Allocation software helps the marketer create an optimal budget plan.  To create the most impactful budget plan, the software optimizes across over 10,000 marketing line items including television (national & local), search, socia...

Bring Granularity, Leverage and Flexibility into TV Buying

To make TV recommendations more flexible and actionable for media buyers and marketers, a new feature in the Impact Based Planning software provides upcoming TV schedules in real-time.

Cox Residential Earns Award of Real-Time Optimization and ROI Increase

We are proud of our client, Cox Communications, one of nation’s largest cable and broadband