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Best Practices In Cross-Channel Marketing

Best Practices

The Modern Marketer's Dictionary: Everyday MarTech Tools and Concepts

The skillsets required of marketers have been expanding over the last several years. Some remain constant - such as strong communication, interpersonal, and copywriting skills. Others have become more important as marketing ...
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Topic
Best Practices
5 Retail Marketing Trends to Consider in 2021
In 2020, the retail industry experienced rapid, large-scale disruption as customers chose to stay ...
Best Practices
Selecting the Right Marketing Performance Tool for Long-Term Growth
Ask a marketer if their brand’s image is important to the success of their business. Unless they ...
Best Practices
4 Important KPIs to Measure Holiday Marketing Performance
The holiday season is right around the corner – and for many marketers, this presents an ...
Best Practices
Can Data Privacy and Data-Driven Marketing Coexist?
In 2018, GDPR marked a fundamental shift in how organizations were allowed to collect and leverage ...
Best Practices
Tackling Data Privacy Issues in a Data-Driven Marketing World
Consumers are becoming increasingly aware – and increasingly uncomfortable – about data collection ...
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Best Practices
How Better Accountability in Marketing Leads to Better Insights
For years, many businesses have operated on a slightly modified version of “business as usual.” ...
Best Practices
The Importance of Flexibility in Marketing Analytics
Between COVID-19, social upheaval, and renewed interests in consumer privacy, one thing has become ...
Best Practices
Navigating Uncertainty with Bayesian Learning
In today’s volatile business environment, marketers must be able to detect shifts in consumer ...
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