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Best Practices In Cross-Channel Marketing

Best Practices

The Modern Marketer's Dictionary: Everyday MarTech Tools and Concepts

The skillsets required of marketers have been expanding over the last several years. Some remain constant - such as strong communication, interpersonal, and copywriting skills. Others have become more important as marketing ...
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Topic
Best Practices
The Guide to Measuring Brand Lift & Optimizing Brand Perception
If your business is interested in building its long-term value, you’ve likely already started to ...
Best Practices
10 Important Brand Health Metrics to Track in 2021
Have you ever stored your lunch in a Ziploc bag? Do you reach for a Band-Aid when you have a small ...
Best Practices
A Guide to Measuring and Analyzing Your Campaign Performance
As a marketer, it is your duty to understand what turns a good campaign into a great campaign. Good ...
Best Practices
35 Marketing Metrics You Need to Illustrate Campaign Success
If your team thinks of their marketing goals as their north star, then metrics are the components ...
Best Practices
How Cookieless Tracking Will Affect Your Attribution and Analytics Strategy
The time to pontificate about how your business will navigate a cookieless future is over. Over the ...
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Best Practices
Closed Loop Marketing: What it is and How to Get Started
Marketers often struggle to obtain a holistic view of how marketing activities contribute to ROI. ...
Best Practices
Improve Your Marketing Performance with Multi-KPI Optimization
Decades ago, marketers realized that intuition and casual observations weren’t effective ways to ...
Best Practices
3 Best Practices for Your Financial Services Marketing Strategy
Financial services marketing describes the techniques that marketers must use to capture and retain ...
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