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Best Practices In Cross-Channel Marketing

Best Practices

The Modern Marketer's Dictionary: Everyday MarTech Tools and Concepts

The skillsets required of marketers have been expanding over the last several years. Some remain constant - such as strong communication, interpersonal, and copywriting skills. Others have become more important as marketing ...
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Marketing Evolution Raises Another $26.1M for its Platform That’s Powered by Over 100 Trillion Data Points

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Topic
Best Practices
The Importance of Flexibility in Marketing Analytics
Between COVID-19, social upheaval, and renewed interests in consumer privacy, one thing has become ...
Best Practices
Navigating Uncertainty with Bayesian Learning
In today’s volatile business environment, marketers must be able to detect shifts in consumer ...
Best Practices
How to Focus Your New Media Plan & Adjust to the New Normal
The novel coronavirus pandemic has disrupted businesses around the globe, with media planners being ...
Best Practices
The Importance of Marketing Impact Measurement in the Midst of a Crisis
It’s never been easy to precisely quantify how marketing activities influence your bottom line – ...
Best Practices
How Will COVID-19 Affect Marketing Spend?
Consider this: A majority of buy-side decision makers believe that the novel coronavirus will have ...
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Best Practices
Free Training Tools & Courses for Cross Channel Marketers
As marketers – and especially as cross channel marketers – it’s crucial to view yourself as a ...
Best Practices
Webinar Recap: Optimizing Your Media Plan in Uncertain Times
Last week, we held our much-anticipated webinar Q&A: Maximizing Marketing Impact in Unpredictable ...
Best Practices
Is Marketing Mix Modeling Still Relevant Today?
Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors ...
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