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Making the Switch to Unified Marketing Measurement

Today's marketers must embrace a unified marketing performance measurement strategy. This approach uses advanced analytical models for more precise measurement and to inform future marketing planning. Unified marketing measurement requires marketers ...

3 Retail Marketing Insights to Bridge the Gap Between Online and In-Store

In the retail space, there is a lot of buzz surrounding the notion that in-store shopping is dying. The digital revolution gave modern consumers access to unparalleled convenience and tailored engagements that connect them to the products and service...

Direct Auto & Life Insurance Selects Marketing Evolution’s Marketing Measurement and Optimization Solution

NEW YORK--(BUSINESS WIRE)--Direct Auto & Life Insurance, a leading provider of personal auto insurance, life insurance, and vehicle and accident protection plans, announced today that it has selected Marketing Evolution’s solution to provide visibili...

Key Focus Areas for an Effective Marketing Transformation Strategy

Marketers understand that in order to drive better engagement, higher ROI and increased revenue, they need to optimize, using accurate, data-driven insights. Now, brands are undertaking a marketing transformation—abandoning siloed measurement strateg...

Overcoming the Marketing Data Management Challenge

Anyone who has ever seen an ad for the specific product they have been considering appear in their email, on a website they are visiting, or in their social media feed knows that their data is being collected. This trend is nothing new; marketers hav...

Eight Steps to Unlock Agile Marketing with Predictive Analytics

Today, the marketing landscape is oversaturated with advertisements from different brands vying for consumer attention. As a result, consumers now hold  marketing content to a much higher standard, expecting brands to be on the right channel at the r...

2018’s Most Popular Marketing Optimization Blog Posts

At Marketing Evolution, we look forward to exploring the 2019 trends and technologies that will play a role in marketing plans across industries. In such an evolving marketing climate, foresight is crucial to stay a step ahead and to optimize campaig...

Orfalea College of Business, Marketing Evolution Start Student-Run Business Analytics Agency

The Cal Poly Orfalea College of Business is developing an on-campus business analytics agency thanks to a partnership with Marketing Evolution, Inc. and its founder Rex Briggs, who help Fortune 500 firms improve marketing returns through data analysi...

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