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Best Practices In Cross-Channel Marketing

Best Practices

The Modern Marketer's Dictionary: Everyday MarTech Tools and Concepts

The skillsets required of marketers have been expanding over the last several years. Some remain constant - such as strong communication, interpersonal, and copywriting skills. Others have become more important as marketing ...
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Marketing Evolution Raises Another $26.1M for its Platform That’s Powered by Over 100 Trillion Data Points

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In the News
MAXIMIZING MARKETING ROI IN THE AGE OF STREAMING WARS
The streaming wars are well underway and intensifying, as Netflix, Hulu, Disney+, Apple TV+, Roku ...
Best Practices
Capitalize on Micro-Moments This Holiday Season with Digital Marketing Tools
Before the rapid growth of mobile technology, a consumer’s online browsing habits were a bit more ...
In the News
How high quality data can either be the Holy Grail or Achilles heel for marketers
Marketers today are navigating in an era of ongoing technological disruption. Digital ...
Best Practices
The Importance of Data Quality Assurance in Media Planning Tools
Marketers need to have a precise view of customers across their media planning initiatives. This ...
Best Practices
The Growing Importance of Personalization in Financial Services
Today’s financial services marketers are facing new demands. They don’t just need to stay current ...
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Best Practices
Executing on the Top Marketing Trends in Financial Services
In recent years, it has become clear that a traditional, product focus is no longer the ideal ...
Best Practices
4 Tenets of Loyalty Programs That Build Brand Value
Loyalty programs are a key way that businesses can gain a customer’s trust while creating brand ...
Best Practices
50+ Data-Driven Marketing and Personalization Stats Marketers Need to Know
Marketing teams are facing increased pressure from consumers and C-level executives to keep pace ...
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