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Best Practices In Cross-Channel Marketing

Best Practices

The Modern Marketer's Dictionary: Everyday MarTech Tools and Concepts

The skillsets required of marketers have been expanding over the last several years. Some remain constant - such as strong communication, interpersonal, and copywriting skills. Others have become more important as marketing ...
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Marketing Evolution Raises Another $26.1M for its Platform That’s Powered by Over 100 Trillion Data Points

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Best Practices
Understanding Leading Indicators to Track Brand Building
With merchants around the globe undercutting each other in crowded online marketplaces, good ...
Best Practices
How to Use Omnichannel Tactics to Connect with Seniors
Digital marketing has completely revolutionized how marketers reach and target consumers – ...
Best Practices
3 Examples of Strong Omnichannel Marketing Initiatives
Branding is vital to any successful marketing initiative – and customers are engaging with brands ...
In the News
Poor data quality costs marketers 21 cents of every media dollar
High-quality data empowers marketers to effectively understand and influence shoppers at the right ...
Best Practices
4 Examples of Brands with Successful Customer-Centric Retail Marketing
Creating a customer-centric business model is key to success in today’s marketplace, where ...
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Best Practices
Trend Analysis: Why Retailers Are Turning to AI
Trend Analysis: Why Retailers Are Turning to AI Although it’s not obvious to the casual shopper, ...
Best Practices
Data Quality Dimensions Marketers Should Emphasize in Decision Making
According to the recent Forrester report, Why Marketers Can’t Ignore Data Quality, commissioned by ...
Best Practices
What Stakeholders Are Demanding When It Comes to Ad Spend
Digital ad spend has started to dominate marketing budgets across industries. Since 2010, digital ...
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