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Best Practices In Cross-Channel Marketing

Best Practices

The Modern Marketer's Dictionary: Everyday MarTech Tools and Concepts

The skillsets required of marketers have been expanding over the last several years. Some remain constant - such as strong communication, interpersonal, and copywriting skills. Others have become more important as marketing ...
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Marketing Evolution Raises Another $26.1M for its Platform That’s Powered by Over 100 Trillion Data Points

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Webinars
Upcoming Webinar: Maximizing Marketing Impact in Unpredictable Conditions
A rapidly changing consumer marketplace creates a widespread uncertainty.
Best Practices
Using Marketing Impact Measurement to Respond to Changing Consumer Behavior
One of the key attributes of a successful marketer is the ability to identify changing consumer ...
Videos
Customer-Centric Measurement in the Era of Privacy, Regulation & Security
Marketing Evolution was recently invited to attend the ANA Masters of Data and Technology ...
Resources
The 5 Key Benefits of Using Our Advanced Marketing Attribution Platform
At Marketing Evolution, we’ve designed our Marketing Measurement and Optimization Platform to ...
Webinars
Webinar Recap: The Future of Attribution Beyond Cookie Based Advertising
Last week, on March 12th, our Chief Data & Technology Officer, Dr. Michael Cohen and Head of ...
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Learn the Complex Landscape of Marketing Measurement

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Best Practices
A Word from Our Masters of Data & Technology
The Association of National Advertisers (ANA) held their Masters of Data and Technology Conference ...
Best Practices
How to Capture The Most Value From Your Marketing Data
The key to achieving business success hinges on high-quality, reliable data. According to a recent ...
Best Practices
Surviving and Thriving Through the “Retail Apocalypse”
Today’s retail industry seems to exist in a state of either feast or famine. Almost every ...
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