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Best Practices In Cross-Channel Marketing

Best Practices

The Modern Marketer's Dictionary: Everyday MarTech Tools and Concepts

The skillsets required of marketers have been expanding over the last several years. Some remain constant - such as strong communication, interpersonal, and copywriting skills. Others have become more important as marketing ...
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Best Practices
5 Helpful Tips to Kick-Start a Data-Driven Content Marketing Strategy
Marketers are beginning to fully harness the power of data-driven marketing. In fact, more than 40 ...
Best Practices
Personalization in Financial Services: Types and Examples
Today’s financial services marketers are facing new demands. They don’t just need to stay current ...
Best Practices
The 2021 Marketing Technology Landscape Trends to Watch
Marketing technology, also known as martech, describes software and tools that help marketing teams ...
Best Practices
3 Ways to Improve Your Brand’s Reputation with Data-Driven Media Planning
A brand’s reputation is one of the oldest markers of a business’s commitment to making customers ...
Best Practices
A History of Marketing Analytics: The Impact of the Digital Revolution
The philosophy behind marketing products or services to consumers has been around for centuries. ...
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Best Practices
Measuring Marketing Success: 3 Ways to Go Beyond Traditional Metrics
Today’s marketers know they must continue to evolve how they measure, analyze, and communicate the ...
Best Practices
Marketing Performance Measurement: 25 KPIs to Get You Through the Holidays
Today, marketers know they need to prove value to the C-suite – and with many marketers receiving ...
Best Practices
7 Emerging Retail Marketing Trends to Consider in 2021
In 2020, the retail industry experienced rapid, large-scale disruption as customers chose to stay ...
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