Marketing Evolution Blog

In the retail space, there is a lot of buzz surrounding the notion that in-store shopping is dying. The digital revolution gave modern consumers access to unparalleled convenience and tailored engagements that connect them to the products and service...

Marketers understand that in order to drive better engagement, higher ROI and increased revenue, they need to optimize, using accurate, data-driven insights. Now, brands are undertaking a marketing transformation—abandoning siloed measurement strateg...

Anyone who has ever seen an ad for the specific product they have been considering appear in their email, on a website they are visiting, or in their social media feed knows that their data is being collected. This trend is nothing new; marketers hav...

Today, the marketing landscape is oversaturated with advertisements from different brands vying for consumer attention. As a result, consumers now hold  marketing content to a much higher standard, expecting brands to be on the right channel at the r...

At Marketing Evolution, we look forward to exploring the 2019 trends and technologies that will play a role in marketing plans across industries. In such an evolving marketing climate, foresight is crucial to stay a step ahead and to optimize campaig...