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Best Practices In Cross-Channel Marketing

Best Practices

The Modern Marketer's Dictionary: Everyday MarTech Tools and Concepts

The skillsets required of marketers have been expanding over the last several years. Some remain constant - such as strong communication, interpersonal, and copywriting skills. Others have become more important as marketing ...
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Marketing Evolution Raises Another $26.1M for its Platform That’s Powered by Over 100 Trillion Data Points

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Best Practices
A History of Marketing Analytics: The Impact of the Digital Revolution
The philosophy behind marketing products or services to consumers has been around for centuries. ...
Best Practices
Measuring Marketing Success: 3 Ways to Go Beyond Traditional Metrics
Today’s marketers know they must continue to evolve how they measure, analyze, and communicate the ...
Best Practices
Marketing Performance Measurement: 25 KPIs to Get You Through the Holidays
Today, marketers know they need to prove value to the C-suite – and with many marketers receiving ...
Best Practices
7 Emerging Retail Marketing Trends to Consider in 2021
In 2020, the retail industry experienced rapid, large-scale disruption as customers chose to stay ...
Best Practices
Selecting the Right Marketing Performance Tool for Long-Term Growth
Ask a marketer if their brand’s image is important to the success of their business. Unless they ...
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Best Practices
4 Important KPIs to Measure Holiday Marketing Performance
The holiday season is right around the corner – and for many marketers, this presents an ...
Best Practices
Can Data Privacy and Data-Driven Marketing Coexist?
In 2018, GDPR marked a fundamental shift in how organizations were allowed to collect and leverage ...
Best Practices
Tackling Data Privacy Issues in a Data-Driven Marketing World
Consumers are becoming increasingly aware – and increasingly uncomfortable – about data collection ...
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