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Best Practices In Cross-Channel Marketing

Best Practices

The Modern Marketer's Dictionary: Everyday MarTech Tools and Concepts

The skillsets required of marketers have been expanding over the last several years. Some remain constant - such as strong communication, interpersonal, and copywriting skills. Others have become more important as marketing ...
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In the News

Marketing Evolution Raises Another $26.1M for its Platform That’s Powered by Over 100 Trillion Data Points

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Topic
Why Continuous Connection is Imperative for Retailers
Introduced by the rise of the internet, and propelled forward by a recent explosion of data-based ...
Best Practices
How Ad Fraud Can Compromise Your Media Spend Optimization Efforts
Fraud is a growing problem in the world of digital advertising. Right now, ad fraud accounts for ...
In the News
MEDIA ALERT: Marketing Evolution to Host Adweek Webinar "The Importance of Marketing Data Quality: Put a Stop to Wasted Media Spend" on September 12th
NEW YORK(BUSINESS WIRE)––September 10, 2019–– On Thursday, September 12, Marketing Evolution, ...
In the News
Marketers Waste 21 Cents of Every Media Dollar From Poor Data Quality
New Study Finds Marketers Waste 21 Cents of Every Media Dollar From Poor Data Quality Marketers ...
Best Practices
Striking the Right Balance Between Brand and Performance in Retail
When planning campaigns, marketers must strike a balance between encouraging sales in the ...
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Learn the Complex Landscape of Marketing Measurement

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Best Practices
Direct to Consumer Marketing Tactics Retailers Must Consider
With the explosive growth of direct-to-consumer companies in recent years, many retail executives ...
Best Practices
Trend Analysis: Preparing for Omnichannel Success with Gen Z
Gen Z is a demographic that describes people born after 1995. Members of this demographic are ...
Best Practices
Proactively Organizing Disparate Marketing Data Sources
The prevalence of data in marketing has enabled marketers to create well informed and detailed ...
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