Now, more than ever before, consumers are choosing brands whose messaging, marketing and values go beyond the product, and speak straight to the heart. In fact, 71 percent of consumers consider brand trustworthiness and identity to be major influence...
Data is foundational for businesses, and this is especially true in marketing. When collected and measured effectively, data can be credited for increased return on investment (ROI) and authentic brand loyalty. But the opposite holds true as well. Wh...
As described in our previous video Person-Level Data featuring Forrester Analyst, Jim Nail - Part 1, 84% of marketers said consumer expectations will make person-level data business critical. However, just 42% have adopted this person-level approach...
We have all heard the mantra “right person, right time, right place, right message, right offer” regarding a developing a 1:1 marketing strategy. In Marketing Evolution's commissioned Forrester report, The Current State of Marketing Measurement and ...
Few businesses can thrive without using their data effectively these days — and in marketing, data is particularly foundational. Despite its importance, that doesn’t mean the process of gathering and using this information is easy or simple (few thin...
If you’re already using attribution models to shine a light on the impact of each touchpoint in today’s complex customer journey, you’re in good company. 76% of marketers say they currently use or will soon be using attribution measurement to meet co...
Now more than ever before, deeper insight into evolving shopper behavior is not just nice to have; it's essential. The road to success in today’s omnichannel world requires a true understanding of the multitude of manners in which people shop. Armed ...
Join Marketing Evolution’s Andy Cheong and guest speaker, Forrester Analyst Jim Nail as they discuss the Current State of Marketing Measurement and Optimization. This webinar explores why organizations recognize the need to master customer data at th...
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