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Best Practices In Cross-Channel Marketing

Best Practices

The Modern Marketer's Dictionary: Everyday MarTech Tools and Concepts

The skillsets required of marketers have been expanding over the last several years. Some remain constant - such as strong communication, interpersonal, and copywriting skills. Others have become more important as marketing ...
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Marketing Evolution Raises Another $26.1M for its Platform That’s Powered by Over 100 Trillion Data Points

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Best Practices
Free Training Tools & Courses for Cross Channel Marketers
As marketers – and especially as cross channel marketers – it’s crucial to view yourself as a ...
Best Practices
Webinar Recap: Optimizing Your Media Plan in Uncertain Times
Last week, we held our much-anticipated webinar Q&A: Maximizing Marketing Impact in Unpredictable ...
Best Practices
Is Marketing Mix Modeling Still Relevant Today?
Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors ...
Webinars
Upcoming Webinar: Maximizing Marketing Impact in Unpredictable Conditions
A rapidly changing consumer marketplace creates a widespread uncertainty.
Best Practices
Using Marketing Impact Measurement to Respond to Changing Consumer Behavior
One of the key attributes of a successful marketer is the ability to identify changing consumer ...
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Videos
Customer-Centric Measurement in the Era of Privacy, Regulation & Security
Marketing Evolution was recently invited to attend the ANA Masters of Data and Technology ...
Resources
The 5 Key Benefits of Using Our Advanced Marketing Attribution Platform
At Marketing Evolution, we’ve designed our Marketing Measurement and Optimization Platform to ...
Webinars
Webinar Recap: The Future of Attribution Beyond Cookie Based Advertising
Last week, on March 12th, our Chief Data & Technology Officer, Dr. Michael Cohen and Head of ...
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