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Agency Holding Companies Need A Brave New Business Model
The CMO/agency relationship is at risk. Brands are turning to in-house agencies; company growth ...
Mastering The Art Of Omnichannel Retailing
Digital business leaders know that many customers today use a variety of digital and physical ...
Customer-Obsessed Marketing Demands Unified Measurement
Today’s increasingly complex media environment means once-reliable marketing performance ...
Waste in Advertising: Stats and Solutions of Misattribution
The waste in advertising is an epidemic that negatively impacts both brands and consumers. Google ...
The Future of Marketing Intelligence in Retail
The future of retail marketing intelligence is closely intertwined with an evolving ...
Learn the Complex Landscape of Marketing Measurement
The Current State of Marketing Measurement & Optimization by Forrester
Marketing measurement is evolving. For marketers looking to keep up while meeting the demand of ...
The 3-Step Guide for Course Correcting Your Marketing Campaigns
In order to be successful today, marketing teams need to combine data and foresight to course ...
Demonstrating Potential Impact of Optimization on Shareholder Value
For many marketers, the consideration of corporate finance, company valuation, and shareholder ...