4 Critical Keys to Measuring Omnichannel Performance
Published 7. 12. 2022As marketers brave the new world of increasingly complex targeting, cookieless attribution, and analysis strategies, the need for an all-encompassing...
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As marketers brave the new world of increasingly complex targeting, cookieless attribution, and analysis strategies, the need for an all-encompassing...
Marketing Evolution was recently invited to attend the ANA Masters of Data and Technology Conference in Orlando, FL. This exclusive event presented...
At Marketing Evolution, we’ve designed our Marketing Measurement and Optimization Platform to provide all of the tools the modern marketer needs to...
Data is causing businesses to reevaluate how they operate – especially within their marketing department. In 2014, data driven businesses contributed
Marketing plans have been used for decades to outline an organization’s marketing strategy and communicate aspects of the current marketing...
The CMO/agency relationship is at risk. Brands are turning to in-house agencies; company growth agendas bring in CIOs and other business...
Digital business leaders know that many customers today use a variety of digital and physical touchpoints as they move along the path to purchase....
Today’s increasingly complex media environment means once-reliable marketing performance measurement techniques, such as marketing mix and...
The waste in advertising is an epidemic that negatively impacts both brands and consumers. Google found more than 56% of ad impressions are never...
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