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FEATURED RESOURCES FROM MARKETING EVOLUTION
Best Practices In Cross-Channel Marketing
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Agency Holding Companies Need A Brave New Business Model
The CMO/agency relationship is at risk. Brands are turning to in-house agencies; company growth ...
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Mastering The Art Of Omnichannel Retailing
Digital business leaders know that many customers today use a variety of digital and physical ...
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Customer-Obsessed Marketing Demands Unified Measurement
Today’s increasingly complex media environment means once-reliable marketing performance ...
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Waste in Advertising: Stats and Solutions of Misattribution
The waste in advertising is an epidemic that negatively impacts both brands and consumers. Google ...
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The Future of Marketing Intelligence in Retail
The future of retail marketing intelligence is closely intertwined with an evolving ...
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Learn the Complex Landscape of Marketing Measurement
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The Current State of Marketing Measurement & Optimization by Forrester
Marketing measurement is evolving. For marketers looking to keep up while meeting the demand of ...
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The 3-Step Guide for Course Correcting Your Marketing Campaigns
In order to be successful today, marketing teams need to combine data and foresight to course ...
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Demonstrating Potential Impact of Optimization on Shareholder Value
For many marketers, the consideration of corporate finance, company valuation, and shareholder ...
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