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Customer-Centric Measurement in the Era of Privacy, Regulation & Security
Marketing Evolution was recently invited to attend the ANA Masters of Data and Technology ...
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The 5 Key Benefits of Using Our Advanced Marketing Attribution Platform
At Marketing Evolution, we’ve designed our Marketing Measurement and Optimization Platform to ...
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7 Considerations When Designing Data-Capable Marketing Campaigns
Data is causing businesses to reevaluate how they operate – especially within their marketing ...
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How to Create a Data-Driven Marketing Plan
Marketing plans have been used for decades to outline an organization’s marketing strategy and ...
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Agency Holding Companies Need A Brave New Business Model
The CMO/agency relationship is at risk. Brands are turning to in-house agencies; company growth ...
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Mastering The Art Of Omnichannel Retailing
Digital business leaders know that many customers today use a variety of digital and physical ...
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Customer-Obsessed Marketing Demands Unified Measurement
Today’s increasingly complex media environment means once-reliable marketing performance ...
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Waste in Advertising: Stats and Solutions of Misattribution
The waste in advertising is an epidemic that negatively impacts both brands and consumers. Google ...
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