4 Critical Keys to Measuring Omnichannel Performance
Published 7. 12. 2022As marketers brave the new world of increasingly complex targeting, cookieless attribution, and analysis strategies, the need for an all-encompassing...
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Customer-Centric Measurement in the Era of Privacy, Regulation & Security
Published 6. 04. 2020Marketing Evolution was recently invited to attend the ANA Masters of Data and Technology Conference in Orlando, FL. This exclusive event presented...
The 5 Key Benefits of Using Our Advanced Marketing Attribution Platform
Published 20. 03. 2020At Marketing Evolution, we’ve designed our Marketing Measurement and Optimization Platform to provide all of the tools the modern marketer needs to...
7 Considerations When Designing Data-Capable Marketing Campaigns
Published 18. 12. 2019Data is causing businesses to reevaluate how they operate – especially within their marketing department. In 2014, data driven businesses contributed
How to Create a Data-Driven Marketing Plan
Published 18. 12. 2019Marketing plans have been used for decades to outline an organization’s marketing strategy and communicate aspects of the current marketing...
Agency Holding Companies Need A Brave New Business Model
Published 7. 12. 2018The CMO/agency relationship is at risk. Brands are turning to in-house agencies; company growth agendas bring in CIOs and other business...
Mastering The Art Of Omnichannel Retailing
Published 7. 12. 2018Digital business leaders know that many customers today use a variety of digital and physical touchpoints as they move along the path to purchase....
Customer-Obsessed Marketing Demands Unified Measurement
Published 7. 12. 2018Today’s increasingly complex media environment means once-reliable marketing performance measurement techniques, such as marketing mix and...
Waste in Advertising: Stats and Solutions of Misattribution
Published 15. 11. 2018The waste in advertising is an epidemic that negatively impacts both brands and consumers. Google found more than 56% of ad impressions are never...
