Blog

As Forrester points out, marketers are frustrated with the slow turn-around time of marketing mix modeling and attribution, which deliver results...

In‑campaign optimization is new to many marketers. Marketers and agencies have questions about the best way to gain the benefits of in‑campaign...

A revelation has recently come to light– that multi-touch attribution (MTA) models have fatal flaws that are costing companies billions in sales and...

In the US alone, each consumer is exposed to 5,000 paid ads per week totaling 260,000 per year. Marketing Evolution tracks every touchpoint delivered...

Agencies, marketers, media owners, and other interested parties would like it to be easy to use software to develop media budgets and execute plans...

Marketing Evolution’s Founder and CEO, Rex Briggs, hosted the first discussion for the Real-Time Think Tank, which was focused on the trends and...

Marketing Evolution and Mobile Marketing Association (MMA) released the findings from its Smart Mobile Cross Marketing Effectiveness (SMoX) study.

When you visit a doctor, you expect to get individualized treatment. You’d be stunned if your physician said, “I’ve surveyed one million patients...

Did you know that Marketing Evolution can append over 1,000 third-party targeting segments to your customers as part of your individual ROI analysis?...