AI built for your brand, powered by your data.

An Analysis-Ready Data Layer

Mevo’s data handling agents create a unified data layer from fragmented signals, standardized through a marketing-specific ontology:

• Taming fragmented data — integrating disconnected signals into one standardized source of truth
• Standardizing segments, creatives, and placements — ensuring cross-channel consistency
• Fueling insights & intelligence — powering reports, dashboards, BI tools, and AI-driven attribution

AI to Predict Jourrneys

Data Augmentation AI rebuilds journeys across channels, even when signals are missing.
By modeling media exposure and linking it to behavior, Mevo reveals how media, creative, and audiences work together.

• Full-funnel insights across awareness, consideration, and conversion
• Cross-channel visibility into paid, earned, and owned touchpoints
• Built-in incrementality assessment to accurately gauge marketing impact
• Grounded in virtual users modeled from real population data—no personal identifiers involved

Agentic Decision Support

Using this augmented data stream, the Mevo Decision Engine activates specialized AI agents across the marketing lifecycle:

• Audience intelligence — profiling, segmentation, and targeting
• Media optimization — dynamic budget and channel adjustments in real time
• Creative & Performance insights — testing and learning what drives impact
• On-demand answers — plain-language queries through Mevo’s Convo UI

Always On, Always Learning

Mevo’s AI learns from every campaign—refining strategies, sharpening insights, and making each recommendation smarter than the last. Every agent strengthens its domain while reinforcing the system, compounding platform value and intelligence over time.