You Can't Optimize What You Can't Trust
Mevo solves for this by creating a clean, reliable, analytics-ready data stream to power dashboards, CDPs, and modeling tools.
Dashboards that Deliver
Expert-led onboarding
Get clean, structured data from Day 1 with guided setup, brand-specific data mapping, and custom dashboards designed around your goals and KPIs.
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Marketing-Specific Data Organization
Standardize campaign names, placements, channels, metrics, and attribution settings across platforms. Built-in marketing rules and zero IT lift ensure your data is consistent, accurate, and ready for use.
Ask in Plain Language
With Mevo’s conversational UI, anyone can explore the data, no training required. Ask a question, generate ad-hoc visualizations, and get shareable answers in seconds.
Run Experiments
Simulate time-bound media plans driven by your data, budgets, and goals. Run “what if” scenarios and apply budget or channel constraints and see how our optimization engine predicts the best outcomes to meet your budget and growth goals.
Understand the “why”
Validate recommended media scenarios with insights from the ME platform so you can feel confident putting your plan into action. before running your experiment in the real world.
Learn by doing
Put your plan into action by implementing recommendations and track your success as new data funnels in. Rinse and repeat: continue to optimize your media spend to see how agile planning, and a little help from AI can eliminate waste from your budget and maximize ROI.
The intelligence behind MMM, MTA, and predictive AI
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AI-Enriched Journeys
Mevo fills in the blanks left by opt-outs, offline behavior, and channel silos—reconstructing complete, privacy-safe buyer journeys without relying on identity data. This gives you a truer view of how people engage, convert, and return.
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Model-ready structuring
Forget manual prep. Mevo organizes data to match your KPIs and modeling goals—automating attribution windows, conversion logic, and media alignment. One foundation powers MMM, MTA, predictive AI, and more—without rebuilding datasets.
Live, Evolving Intelligence
Your models are only as good as your inputs. Mevo continuously syncs and enriches your data, ensuring every output—from retention strategies to ROI forecasts—reflects what’s happening right now.
Connect Anything
Access 150+ prebuilt connectors across online, offline, structured, and unstructured sources, from ad platforms to CRM, retail media, and more.
Driving Sales Success: How a Global Automotive Manufacturer Increased Sales Contribution by 50% in Three Year
The Halo Effect Unveiled: How a Bank Boosted Brand Equity by + 6pts
Ready to take a generative approach to media planning and measurement?