Marketing Evolution Products

Personalization at the Speed of AI

Traditional marketing workflows are too slow to keep up with today’s demands for personalization.

The Mevo Decision Engine uses AI to generate real-time, privacy-compliant person-level recommendations—so every brief, message, and media placement becomes smarter, more relevant, and more effective.

Privacy-resilient, Person-level View of Performance

Marketing Evolution builds privacy-resilient, person-level marketing insights by modeling virtual users—not relying on PII or identity data.

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Unified Methodology for Modern Marketing Impact

Mevo blends the best of attribution, incrementality, and marketing mix modeling into a single, data foundation.

PLAN

Use data-driven scenario planning and briefs to build unified media and creative plans, predict performance across audiences, and allocate accordingly:

Build time-bound what-if scenarios based on budget or conversion goals
Model and weight several KPIs within the same plan, from awareness to conversion
Receive recommendations that align to your converting market’s communication preferences

Run Experiments

Simulate time-bound media plans driven by your data, budgets, and goals. Run “what if” scenarios and apply budget or channel constraints and see how our optimization engine predicts the best outcomes to meet your budget and growth goals.

Understand the “why”

Validate recommended media scenarios with insights from the ME platform so you can feel confident putting your plan into action. before running your experiment in the real world.

Learn by doing

Put your plan into action by implementing recommendations and track your success as new data funnels in. Rinse and repeat: continue to optimize your media spend to see how agile planning, and a little help from AI can eliminate waste from your budget and maximize ROI.

MEASURE

Track to goals with a real-time, cross-channel view of communication and creative performance:

See how customers are interacting with top, middle and bottom of funnel channels and content
Follow the long-term contribution and attribution of media behind multiple, concurrent campaigns
Visualize paths to conversion and gauge the length and nature of the buyer journey

OPTIMIZE

Boost campaign ROI with real-time re-allocation and targeted optimizations:

Increase returns on in-flight campaigns with re-allocation recommendations
Identify optimizations as granular as the placement, creative or message
Discover new growth opportunities through location & audience intelligence

Mevo Decision Engine

Connect your data and bring intelligence to every part of your marketing workflow.