2001•Origins
Founded on econometric methodology with a simple thesis: better measurement leads to better marketing.
About Us
Twenty-five years of
measurement science, rebuilt
We make marketing knowable.
A brief history
Our story
Our philosophy
Life is full of surprises: the perfect open parking spot, the game-winning three-pointer, your third child.
But we think the performance of your marketing should not be one of those.
The world is a topsy turvy place, so while we don't purport to predict the future, we do know how to spot a trend long before it takes hold, thanks to a little thing called econometric science.
And while that type of trendspotting may not land us on any best-dressed lists (hard to believe when you see our headshots), it is the type that does wonders at mitigating risk when it comes to your marketing investment.
So while "no surprises" may not be a philosophy we live by, it is exactly how we think marketing should work.
That is why we named our marketing intelligence foundation the Substrate.
Substrate (noun): the foundational layer, underlying surface, or base material upon which an organism lives or a chemical reaction occurs.
We strive to make marketers infinitely more powerful by providing the substrate from which new material — insight, foresight, decisions and actions — can grow.
Our Approach
Built with intention. From the science to the service.
We own the infrastructure. No black boxes, no vendor lock-in.
True incrementality grounded in econometric rigor.
Person-level intelligence — no cookies, no identity graphs.
Every decision improves the Substrate. Smarter over time.
Senior practitioners, not account managers. The team that scopes it builds it.
Leadership
The people behind
Marketing Evolution
Stephen Williams
Chief Executive Officer
Winston Bradley
Chief Operating & Analytics Officer
John Matthews Czuj
Chief Growth Officer
Tim Barlow
Chief Financial Officer
Curtis Harvey
Chief Information Officer
Nicole Scroggins
Head of Product
Chris Peterson
Head of Engineering
Samantha Livingston
Head of Marketing
From the Blog
Latest thinking
Join the marketing teams who plan smarter, measure better, and act faster with Marketing Evolution.