Marketing Evolution Named "A Leader" in Forrester Wave™ Report
Forrester has named Marketing Evolution as a Leader in "The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018 ," and found that "Marketing Evolution is a real fit for firms looking to build a people-based marketing strategy and willing to embrace new measurement techniques."
Customer Success Stories
Course-Correct Active Campaigns
To secure a competitive advantage with its Miller Lite brand, MillerCoors partnered with Marketing Evolution to centralize campaign data and fill gaps in measuring creative, while adding a new layer of speed and data granularity to make in-flight campaign adjustments – goals that were impossible without unified measurement.
Measure Impact Across All Channels
To overcome the competitive marketplace, Regions Bank adopted a person-level, unified measurement model. Marketing Evolution's software allowed them to effectively measure the impact of both offline and online channels, identify the best messages to deliver to the right consumers, and ultimately, give them the ability to optimize their marketing while campaigns were live.
