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Introducing Mevo Link

For the marketer who needs a data-driven solution to measure, track, and optimize their digital marketing and TV campaigns.

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The Waste in Advertising Report

The waste in advertising epidemic is a profit killer that creates turmoil for both consumers and marketers. TrafficGuard estimates that within the next 5 years, digital advertisers will waste up to $100 million a day due to ad fraud. Such massive loss is unsustainable for omnichannel marketers and requires a good, hard look at not just spend and strategy, but also the way marketing is measured.

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Understanding the Omnichannel Customer Journey

Connect Any Data

Reach your consumers more effectively by understanding how they interact at every touchpoint across online and offline channels.

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Use Advanced Analytics

Use advanced analytics to measure and optimize key performance indicators (KPIs) like campaign performance, engagement, and sales.

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Make Accurate Decisions

Leverage insights and campaign recommendations to make the best decisions on your media mix, budget, creative rotation, brand-building efforts, and long-range planning.

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Optus Case Study
Melissa Hopkins Head of Marketing, Optus
Our goal was to optimise our total media investment towards business metrics, including brand consideration, demand generation and sales - not just media metrics.
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