Right-Time, PersonCentric Marketing Optimization: ROI Brain

Marketing Evolution Named a Q2 2018 Leader in Marketing Measurement and Optimization Solutions

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Technology for Brands to be More Human - to be More Alive

We believe the world would be a better place if marketers had the tools to better connect with people. The leading brands of the world, and the marketing professionals who lead them, turn to us for right-time decisions that allow them to optimize their message and marketing mix to increase campaign performance, sales and engagement. Our cutting-edge software, powered by more than 100 Trillion data points, delivers PersonCentric^TM insights that reduce inefficiency and improve the overall consumer experience.

Marketing Evolution Named a Q2 2018 Leader in Marketing Measurement and Optimization Solutions

Marketing Evolution Named "A Leader" in Forrester Wave™ Report

Forrester has named Marketing Evolution as a Leader in "The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018 ," and found that "Marketing Evolution is a real fit for firms looking to build a people-based marketing strategy and willing to embrace new measurement techniques."

Cutting Edge Software to Drive Marketing ROI

Move beyond limitations of marketing mix and attribution models and use the ROI Brain's PersonCentric^TM decision-making platform.

MORE

COMPREHENSIVE

FASTER

DECISIONS

IMPROVED

ACCURACY

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You want us to succeed and are as passionate about our results as we are. You are thought leaders and help us blaze a trail to a step change increase in performance.

Mark Greatrex
Chief Marketing Officer, Cox Communications

Customer Success Stories

Wendy's Case Study

Find the Ads that Drive Sales

Like most QSR companies, Wendy's was having a hard time attributing their sales to their advertising, as most of their transactions are done in cash. Enter PlaceIQ and Marketing Evolution. Using PlaceIQ's technology and Marketing Evolution's ROI Brain® software, Wendy's was able to track their sales to particular ads and optimize their spend.

Regions Bank Case Study

The Speed You Need

To overcome the shortcomings of traditional mix models, marketers at Regions Bank adopted a person-level, unified measurement model for media-mix optimization. Using rich, user-level data integration (such as geo-location and social graph data) to predict purchase propensity Regions can optimize campaigns faster and more precisely leading to improved marketing ROI.