The waste in advertising epidemic is a profit killer that creates turmoil for both consumers and marketers. TrafficGuard estimates that within the next 5 years, digital advertisers will waste up to $100 million a day due to ad fraud. Such massive loss is unsustainable for omnichannel marketers and requires a good, hard look at not just spend and strategy, but also the way marketing is measured.
Reach your consumers more effectively by understanding how they interact at every touchpoint across online and offline channels.
Use advanced analytics to measure and optimize key performance indicators (KPIs) like campaign performance, engagement, and sales.
Melissa Hopkins Head of Marketing, OptusRead the Case Study
Our goal was to optimise our total media investment towards business metrics, including brand consideration, demand generation and sales - not just media metrics.