Build Your Marketing Intelligence
One Foundation. One Truth.
One Agent-Ready Answer.
The Substrate transforms your marketing data into a durable, compounding asset, giving every model, agent, and application the context of your business.
Own the intelligence layer
Your marketing context should belong to your business, not to a single model, tool, or interface.
Make the data value compound
Turn every signal, outcome, and decision into an asset that strengthens over time.
Align every answer
Give teams, models, agents, and applications the same trusted context for how marketing drives business outcomes.
Enterprises are building their AI marketing stacks on sand.
Disconnected systems, inconsistent taxonomy, and incomplete attribution produce confident wrong answers from every agent built on top of them.
71%
of marketers say their data is AI-ready
37%
actually meet foundational data conditions
But only
3%
completely agree AI has delivered measurable improvement across marketing use cases
Source: Marketing Evolution, The Performance Divide (2026)
Inside the Substrate
Powered by Enriched Data IP
Encode meaning into the data layer.
Channel taxonomies, KPI dependencies, and marketing logic embedded directly into the system, so every model and agent reads the data the same way.
Core Capabilities
The foundation that makes every agent smarter
Turn your marketing data into the context AI needs to think, decide, and act like an extension of your team.
Connect
Unify every marketing signal, from paid and owned to CRM, offline, and third-party data, into a single foundation.
Understand
Apply marketing intelligence to your data through business ontology, KPI standardization, and taxonomy management.
Complete
Reconstruct customer journeys and generate the marketing context your data is missing.
Operate
Validate, monitor, and govern every layer for full visibility into the intelligence foundation powering every output.
Activate
Deliver trusted context to BI platforms, CDPs, reverse ETL, and AI agents.
Compound
Models, context, and intelligence improve continuously as new data arrives.
Proactive Intelligence
Query the Substrate
From the Substrate to proactive intelligence. Darwin gives teams a live interface to ask questions, explore scenarios, surface changes, and continuously monitor performance as new data arrives.
CUSTOMER OUTCOMES
Resources
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Join the teams already turning data into context and context into performance.