Technology for Brands to be More Human - to be More Alive

We believe the world would be a better place if marketers had the tools to better connect with people. The leading brands of the world, and the marketing professionals who lead them, turn to us for right-time decisions that allow them to optimize their message and marketing mix to increase campaign performance, sales and engagement. Our cutting-edge software, powered by more than 100 Trillion data points, delivers PersonCentricTM insights that reduce inefficiency and improve the overall consumer experience.



Marketing Evolution Named a Q2 2018 Leader in Marketing Measurement and Optimization Solutions

Marketing Evolution Named "A Leader" in Forrester Wave™ Report

Forrester has named Marketing Evolution as a Leader in "The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018 ," and found that "Marketing Evolution is a real fit for firms looking to build a people-based marketing strategy and willing to embrace new measurement techniques."

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Cutting Edge Software to Drive Marketing ROI

Move beyond limitations of marketing mix and attribution models and use the ROI Brain's PersonCentricTM decision-making platform.

More Comprehensive
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Faster Decisions
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Improved Accuracy
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You want us to succeed and are as passionate about our results as we are. You are thought leaders and help us blaze a trail to a step change increase in performance.

Customer Success Stories

Wendy's Case Study

Find the Ads that Drive Sales

Like most QSR companies, Wendy's was having a hard time attributing their sales to their advertising, as most of their transactions are done in cash. Enter PlaceIQ and Marketing Evolution. Using PlaceIQ's technology and Marketing Evolution's ROI Brain® software, Wendy's was able to track their sales to particular ads and optimize their spend.

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Regions Bank Case Study

The Speed You Need

To overcome the shortcomings of traditional mix models, marketers at Regions Bank adopted a person-level, unified measurement model for media-mix optimization. Using rich, user-level data integration (such as geo-location and social graph data) to predict purchase propensity Regions can optimize campaigns faster and more precisely leading to improved marketing ROI. 

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