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Eliminate Ad Waste

The 2020 Waste in Advertising Report

When you consider that global advertising is expected to grow 6.1% to $573 billion in 2021, just imagine what solving the ad waste problem can do for MROI and budget efficiency. The key is to put consumers first, even in uncertain times.

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Put a Stop to Wasted Media Spend

Why Marketers Can’t Ignore Data Quality

Marketing Evolution recently commissioned Forrester Consulting to evaluate the state of organizations’ marketing/media data quality and the tactics that help marketers promote quality efficiently and effectively.

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The Waste in Advertising Report

The waste in advertising epidemic is a profit killer that creates turmoil for both consumers and marketers. TrafficGuard estimates that within the next 5 years, digital advertisers will waste up to $100 million a day due to ad fraud. Such massive loss is unsustainable for omnichannel marketers and requires a good, hard look at not just spend and strategy, but also the way marketing is measured.

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Understanding the Omnichannel Customer Journey

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Connect Any Data At the Consumer Level
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Use Advanced Analytics Across Online and Offline Channels
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Make Accurate Decisions While Campaigns Are Live

Connect Any Data

Reach your consumers more effectively by understanding how they interact at every touchpoint across online and offline channels.

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Use Advanced Analytics

Use advanced analytics to measure and optimize key performance indicators (KPIs) like campaign performance, engagement, and sales.

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Make Accurate Decisions

Leverage insights and campaign recommendations to make the best decisions on your media mix, budget, creative rotation, brand-building efforts, and long-range planning.

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Optus Case Study
Melissa Hopkins Head of Marketing, Optus
Our goal was to optimise our total media investment towards business metrics, including brand consideration, demand generation and sales - not just media metrics.
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