Marketing Evolution Named "Leader" in Forrester Wave™ Report
Forrester has named Marketing Evolution as a "Leader" in marketing measurement and optimization solutions, in Forrester’s most recent Marketing Measurement and Optimization Solutions Forrester Wave™ Report. We believe this distinction affirms Marketing Evolution’s position as the industry-leading marketing analytics and ROI company.
Cutting Edge Software to Drive Marketing ROI
Move beyond limitations of marketing mix and attribution models and use the ROI Brain's PersonCentricTM decision-making platform.
You want us to succeed and are as passionate about our results as we are. You are thought leaders and help us blaze a trail to a step change increase in performance.
Customer Success Stories
Find the Ads that Drive Sales
Like most QSR companies, Wendy's was having a hard time attributing their sales to their advertising, as most of their transactions are done in cash. Enter PlaceIQ and Marketing Evolution. Using PlaceIQ's technology and Marketing Evolution's ROI Brain® software, Wendy's was able to track their sales to particular ads and optimize their spend.
The Speed You Need
To overcome the shortcomings of traditional mix models, marketers at Regions Bank adopted a person-level, unified measurement model for media-mix optimization. Using rich, user-level data integration (such as geo-location and social graph data) to predict purchase propensity Regions can optimize campaigns faster and more precisely leading to improved marketing ROI.