Introducing Mevo Link
For the marketer who needs a data-driven solution to measure, track, and optimize their digital marketing and TV campaigns.
LEARN MOREThe waste in advertising epidemic is a profit killer that creates turmoil for both consumers and marketers. TrafficGuard estimates that within the next 5 years, digital advertisers will waste up to $100 million a day due to ad fraud. Such massive loss is unsustainable for omnichannel marketers and requires a good, hard look at not just spend and strategy, but also the way marketing is measured.
Melissa Hopkins Head of Marketing, OptusRead the Case StudyOur goal was to optimise our total media investment towards business metrics, including brand consideration, demand generation and sales - not just media metrics.