attribution

Attribution Buyers Guide – The Need for ...

During the development of the Attribution Buyers Guide we heard from marketing professionals at companies large and small. Without exception, they share a very similar frustration. Measuring the effectiveness of marketing and finding the right-time insights to improve the ROI of your marketing spend has...

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person-level data

The Need for a Customer-Centric ...

Marketing professionals at companies large and small from all over the globe are facing the same challenge. It has never been easy to measure marketing impact and quickly find ways to drive a higher ROI of your marketing spend.  Even back in the day when we were mostly marketing on a few television...

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Press Release

Marketing Evolution Expands Footprint ...

NEW YORK, Jan. 10, 2018 /PRNewswire/ -- Leading provider of global marketing analytics and attribution, Marketing Evolution, announced continued growth of international customer engagements to provide person-centric, right-time marketing decisions for major brands working in the United KingdomFrance...

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Videos

What Makes Us a leader

Find out why we're the leader in marketing measurement and optimization solutions.

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Profiling Your Customers

For our customers with CRM data, we have a new software feature helps you find deep insights about your customers in an report that compares your customers to the overall population. Demographics yes, but among the 1,000+ variables you also see political attitudes, health, technology and shopping and...

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Videos

RTCMO Software Overview

We have come through beta with initial customers, and now are rolling out our next generation scenario optimization tool. It runs in a flash and displays results in a more intuitive, actionable dashboard. Click on the image and Software Ops Leader Nicole Scroggins will tell you more. 

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Videos

The Why Behind the Buy

We've all scene instances where big data and science leads to recommendations that don't always match expectations. We've taken the three main variables in scenario planning- reach, impact and cost efficiency- and created a summary button that shows how these factors drive the recommendation. Edit on the...

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