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The Increasingly Important Role Location is Playing in Marketing

In the digital-based modern market, most Americans see between 4,000 and 10,000 ads every single day. Consumers are tuning out ads that they don’t find relevant. According to a study from Infolinks, almost 9 out of 10 people are reported to have bann...

The Power of Right Now in Creating Successful Marketing Campaigns

Creating positive customer experiences and engagements is the number one goal of marketers today due to its strong connection to revenue. Leaders in CX outperform others on the S&P Index 500 by almost 80%. On the flip side, potential revenue lost due...

A Peek Inside the Forrester Consumer Marketing Forum with Marketing Evolution

The Marketing Evolution team was busy this week at the Forrester Consumer Marketing Forum at the Marriott Marquis, located in Times Square—one of the most famous landmarks in NYC. It was two days of fantastic interactions with consumer marketers who ...

MEDIA ALERT: Marketing Evolution CEO to Speak at SAP’s European Executive Digital Exchange Rex Briggs will present “How To Transform Marketing ROI Measurement & Optimization”

AMSTERDAM — April 11, 2019 — Next week at SAP’s Executive Digital Exchange, Marketing Evolution CEO Rex Briggs will discuss how software and algorithms are drastically changing marketing. In his talk, Rex will provide further insight into how today ’...

MTA: Marketers Talk Attribution- Feb. 6, 2019- Presented by: The ARF Cross-Platform Measurement Council

Marketers everywhere are talking about multi-touch attribution or MTA, but many marketers face many challenges implementing MTA solutions. Miller Coors a Marketing Evolution Customer, and other major brands participated in an ARF Panel, MTA: Marketer...

MEDIA ALERT: Marketing Evolution President to Speak at Forrester Consumer Marketing 2019

NEW YORK--(BUSINESS WIRE)--Next week at Forrester Consumer Marketing 2019, Marketing Evolution President, John Matthews Czuj, will discuss new approaches to marketing measurement for a competitive advantage. He will provide insight into why marketers...

Major Australian Telco Taps Marketing Evolution to Drive World-Class Advertising Capabilities

NEW YORK--(BUSINESS WIRE)--Optus, the second largest telecommunications company in Australia and wholly owned subsidiary of Singtel, one of the leading telecommunications companies in all of Australia and the APAC region, today announced that it has ...

Marketing Revolution Raises Another $26.1M for its Platform That’s Powered by Over 100 Trillion Data Points

In the late 90s, Rex Briggs was featured on the cover of WIRED magazine cover showcasing his belief on how data and technology will transform how businesses operate and make decisions. Fast-forward to 2019 and Brigg’s WIRED interview has become a rea...

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