Videos, Case Study

MONICA: The Face of Marketing ...

Meet the face of the Marketing Evolution ROI BrainTM, MONICA.  Watch a live case study of how MONICA helped Warner Brothers optimize their media spend for the movie Creed.

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Videos

MONICA: The Face of Marketing ...

Meet the face of the Marketing Evolution ROI BrainTM, MONICA. MONICA is an integration of Marketing Evolution team members, best practice and billions of data points ranging from consumers, media, marketing ROI and the economy. 

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In the News

The World According To Sharp

There are those who reject Sharp outright. A recent study by Rubinson Partners and NCS for Time Inc.'s Viant found particularly big sales lifts from targeting so-called persuadables or heavy brand buyers. The trick is to get them within days of their normal purchase times based on historical purchasefalse

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Videos, Case Study

Customer Feedback: Mark Greatrex At Cox ...

Hear the voicemail from Mark Greatrex, EVP, Chief Marketing & Sales Officer at Cox Communications regarding his overall experience with Marketing Evolution.

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In the News

Mobile: How it has Changed Attribution ...

The smartphone is singularly the most profound advance in marketing analysis in the past 15 years. I’ve had a front row seat to observe how Mobile data has changed analytics. Specifically, Smartphones generate spatiotemporal data. Spatiotemporal means space and time – in other words, the location datafalse

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News You Can Use, Newsletter

Digital Mirror Beta, June 2017

 FACEBOOK & THE DIGITAL MIRROR

As announced at the Spring 2017 Customer Roundtable in Los Angeles, we want to give people a view into their own data. Our first step in this direction is called the Digital Mirror. The digital mirror will show you a view of yourself through your likes and pictures (startingfalse

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News You Can Use, Newsletter

MONICA Update, June 2017

As announced at the Spring 2017 Customer Certification program in Los Angeles, Marketing Evolution has been advancing person level media planning software. We are now ready to take the first five “hand raisers” as beta customers.

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News You Can Use, Newsletter

Verification Update, June 2017

Marketing Evolution is committed to providing the most reliable and accurate media optimizations leveraging the industry’s most sophisticated algorithms and modeling techniques. 

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