Marketing Evolution Blog

Featured Stories

Categories

How to Leverage Multi-Touch Attribution & Marketing Mix Modeling through UMM

Many marketers today rely on outdated marketing measurements to target their campaign audiences. Across digital, print and broadcast channels, they are leveraging traditional marketing mix models (MMM) and multi-touch attribution (MTA) in order to op...

Marketing Evolution Adds Chief Data Science and Analytics Officer to Leadership

NEW YORK--(BUSINESS WIRE)--Marketing Evolution, the leading provider of the most modern marketing measurement and optimization solutions, announced today the appointment of Michael A. Cohen as senior vice president and chief data science and analytic...

Marketing Evolution Awarded Patent Recognition for Latest Innovation

NEW YORK--(BUSINESS WIRE)--Leading provider of marketing analytics and attribution, Marketing Evolution, today announced it was recently awarded a new patent by the United States Patent and Trademark Office. This patent, U.S. Patent No. 10,032,121, r...

Everything You Need to Know When Using an Omnichannel Attribution Strategy

Consumers today have a lot of options when it comes to choosing the brands they engage with. Given the overwhelming amount of advertising they experience in their day-to-day lives, it’s the marketing efforts that address consumers’ specific needs and...

The True Definition of Omni-Channel Marketing Attribution & Why It’s Important

Modern marketers understand that the customer journey today is anything but linear. As consumer touchpoints continue to increase across print, broadcast, and digital marketing channels, accurately measuring each channel’s effect in driving conversion...

3 Examples of Brands who Changed Their Media Plan for Success

If you look at the way advertising efforts look and feel today, you might notice that they’re vastly different from ten years ago. Each year, the complexity of media channels grows for marketers. In order to optimize campaigns for ROI, marketers need...

Marketing Analytics and the Changing Consumer Landscape

With the consumer experience of the past, marketers were in control of all media. Today, the buyer is in control of the media and marketing material they engage with on a day-to-day basis.

Marketers: Stop Using Vanity Metrics To Value Your Marketing

B2C marketers have a glut of metrics to help them determine marketing effectiveness. But more metrics don’t necessarily mean better insights. Marketers must let go of vanity-based metrics — such as shares, likes, click-through rates, and impressions ...

Stay up-to-date on the leading insights and future trends in data-driven marketing with our bi-weekly content newsletter.

Comments