News You Can Use

Need for Speed

Tell us if this sounds familiar.       

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Infographic

What’s Wrong with Attribution?

We talk to a lot of marketers, and we have been hearing an earful lately!  

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When you hear that Google will be ...

Google took a nice step towards supporting independent measurement last week.  It was a breath of fresh air after the recent onslaught of brand safety bans, and increasing marketer frustration with their inability to measure walled garden activity.

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In the News

Marketing Evolution And Its ...

The first individual that we had the privilege of interviewing for our March Executive Insight section is Rex Briggs – the founder and CEO of the NYC-based Marketing Evolution, which brings together advanced analytics and cloud-based software to support message exposure at the person-level, across allfalse

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announcement

Marketing Evolution Raises $4 Million ...

NEW YORK, NY, March 09, 2017 -- Marketing Evolution, trail blazer in Intelligence-based Marketing Measurement and Optimization, announced it has raised $4 million in venture capital from Zetta Venture Partners.

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In the News

Morpace and Marketing Evolution ...

Morpace Inc., a marketing research and consulting firm, today announced a global strategic agreement with Marketing Evolution to bring automotive clients the award-winning ROI Brain™, an ROI optimization solution which works in conjunction with brand equity tracking. This integrated solution will providefalse

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Videos

Connection of Brand Attitude to ...

Mike Eichrost, SVP at Citibank talks about how Marketing Evolution has helped him connect the Citi brand attitude to consumer behavioral data.

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News You Can Use

How is Marketing Evolution Different?

To describe how Marketing Evolution is different, we will start by defining the category of companies that Marketing Evolution competes with. The category includes marketing mix models, attribution models, and the newly minted Forrester descriptor, “Unified Measurement.” 

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