In the News

Morpace and Marketing Evolution ...

Morpace Inc., a marketing research and consulting firm, today announced a global strategic agreement with Marketing Evolution to bring automotive clients the award-winning ROI Brain™, an ROI optimization solution which works in conjunction with brand equity tracking. This integrated solution will providefalse

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Videos

Connection of Brand Attitude to ...

Mike Eichrost, SVP at Citibank talks about how Marketing Evolution has helped him connect the Citi brand attitude to consumer behavioral data.

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News You Can Use

How is Marketing Evolution Different?

To describe how Marketing Evolution is different, we will start by defining the category of companies that Marketing Evolution competes with. The category includes marketing mix models, attribution models, and the newly minted Forrester descriptor, “Unified Measurement.” 

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Infographic

[INFOGRAPHIC] 3 Tips to Organize ...

In‑campaign optimization is new to many marketers. Marketers and agencies have questions about the best way to gain the benefits of in‑campaign optimization. If you want to gain the highest return from in‑campaign optimization, these 3 tips will help:

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Thought Leadership Papers

3 Tips to Organize Marketing & Agency ...

In‑campaign optimization is new to many marketers. Marketers and agencies have questions about the best way to gainthe benefits of in‑campaign optimization.

If you want to gain the highest return from in‑campaign optimization, these 3 tips will help. 

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announcement

Interact With the Marketing Evolution ...

After months of hard work, we are delighted to officially announce the re-launch of our website! Visit www.marketingevolution.com to explore the new features, and interact with our updated content.

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Videos

Combining Data: What You Need To Know

Jeremy Jones, AVP of Customer Success at Marketing Evolution, demonstrates how to layer 1st party, 2nd party and 3rd party data together, easily, in the latest version of the ROI BrainTM.

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