Highlight Reel from Marketing Evolution's Customer Roundtable in Los Angeles on April 26-27, 2017.
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Thought Leadership Papers
Who Pays for the ROI Brain?
As Forrester points out, marketers are frustrated with the slow turn-around time of marketing mix modeling and attribution, which deliver results only after the campaign is over. Marketers are frustrated that most reporting isn’t detailed down to individual creative message, media insertion andfalse
attribution, person-level data, mix modeling
The Ridiculous Disconnect (between ...
Any marketer spending over $10 million a year on advertising does so because they know that their brand matters.
Yet, mix modeling and attribution vendors do a lousy job at measuring the connection between brand and behavior, resulting in under‑spending on many valuable brand‑building activities. If afalse
Marketing Evolution Launches European ...
PORTO, PORTUGAL, May 04, 2017 /24-7PressRelease/ -- Marketing Evolution, a global leader in real-time omni-channel marketing optimization, won the 2017 Attribution Category Award at the I-COM Global Summit in Porto, Portugal.I-COM adds to the list of top honors Marketing Evolution has received in the pastfalse
big data, omni-channel, people-based marketing
Power to the People - an Omni-Channel ...
Caution: read only if you have a stomach for big, and I mean REALLY BIG data, and revolutionizing how your company does attribution
attribution, marketing ROI
Inaccurate Attribution is…. Bad ...
You’re likely reading this because you know that “it’s better than nothing” won’t work anymore when it comes to your company’s marketing ROI and attribution.
And you may be realizing that bad attribution IS in fact worse than no attribution.
Take for example the insurance company who realized that it’sfalse