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How Regions Bank Used Unified Marketing Measurement to Unlock Higher ROI | Marketing Evolution

Like hundreds of other senior marketing professionals, Michele Elrod, executive vice president and head of marketing for Regions Bank, was frustrated....

Resources | Marketing Evolution

A Crawl, Walk, Run Approach to Unlocking Marketing ROI: Walk Stage | Marketing Evolution

Deep Dive: Walk In the Walk phase, we transition to using the Marketing Evolution planning software as the starting point for the media plan. In the C...

Unlocking Higher Marketing ROI With Unified Measurement: A Step-by-Step Approach | Marketing Evolution

Marketers, facing an increasingly fragmented world of consumer attention and media channels, are starting to rely more on tools that leverage data to ...

Google’s DoubleClick Ad ID Change Presents Both Challenge And Opportunity For Attribution Vendors | Marketing Evolution

Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw a wrench into multitouch ...

It's A Customer's World But CMOs Must Lead The Experience | Marketing Evolution

In today’s ultra-competitive on-demand business environment, customer experience (CX) is a differentiator that can spell success or failure for a bran...

The Facts and Fictions of Marketing Attribution: The Path to Unlocking Higher ROI

In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive ad...

Marketing Evolution Named a Q2 2018 Leader in Marketing Measurement and Optimization Solutions | Marketing Evolution

NEW YORK--(BUSINESS WIRE)--Marketing Evolution, leading provider of person-level marketing optimization and analytics software, announced it has been ...

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