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Despite a Plethora of Data, Marketers Are Still Not Utilizing It to Its Full Potential

In today’s business economy and at almost every company, there is no shortage of data. Savvy professionals and teams are collecting data about their marketing performance, customer behavior, sales funnel and competition. Unfortunately, for many compa...

Marketing Evolution Announces New Industry Standard for Data Quality Assurance

NEW YORK--(BUSINESS WIRE)--Feb 21, 2019--Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced enhancements to its Marketing Measurement and Attribution Platform, empowering marketers with an auto...

Marketing Evolution Announces New Industry Standard for Data Quality Assurance

Marketing Evolution, provider of marketing measurement and optimization solutions, announced enhancements to its Marketing Measurement and Attribution Platform, empowering marketers with an automated data pipeline. The new, first-of-its-kind data ass...

Marketing Evolution Announces New Industry Standard for Data Quality Assurance

Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced enhancements to its Marketing Measurement and Attribution Platform, empowering marketers with an automated data pipeline. The new, first-of-its-kind...

Marketing Evolution Announces New Industry Standard for Data Quality Assurance

NEW YORK--(BUSINESS WIRE)--Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced enhancements to its Marketing Measurement and Attribution Platform, empowering marketers with an automated data pip...

Why Agile Marketing Depends on Integrated Marketing Stacks

Too many marketers are being held back by their data at a time when they should be empowered by it. They want to engage in agile, omnichannel marketing, but they’re stuck with data silos that don’t allow a full view of their customers at the person l...

Why the Future of Successful Marketing Analytics Begins with Good Data Hygiene

Data hygiene may not be the most exciting topic in marketing, but its value is immediately apparent as soon as any marketer tries to use unreliable data. Omnichannel marketing, marketing attribution, media spend optimization or any of the other marke...

MEDIA ALERT: Marketing Evolution CEO to Participate in Fireside Chat at DEG’s NextUP | Marketing Analytics Symposium

LOS ANGELES--(BUSINESS WIRE)--Next week at DEG’s NextUP | Marketing Analytics Symposium, Marketing Evolution CEO Rex Briggs will share best practices for brand marketing measurement. In a talk titled “How are leading brands measuring their marketing ...

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