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Predictions & Trends for Digital Marketing and MarTech in 2019

With the new year beginning, marketing teams across industries are finalizing planning. Many will be making decisions on initiatives to include in 2019 budgets, as well as campaigns and channels in which to focus marketing efforts.

Make the Case for Advanced Marketing Measurement

CMOs continue to face intense scrutiny of their marketing budgets as CFOs and CEOs demand accountability for every marketing dollar spent. With the increasingly complex buyer’s journey, it’s become much more difficult for CMOs to determine marketing’...

Necessities When Investing in Marketing Measurement Optimization

Today, data-driven marketing is at the core of successful marketing efforts and campaign ROI. In order for marketing campaigns to meet the complex demands of modern consumers, marketers are relying more and more on technology, tools and measurements ...

Offline & Online: Creating an Integrated Marketing Ecosystem

For a long time, marketers could only reach consumers via three primary sources: television ads, print ads, and broadcast radio ads. Today, reach extends far beyond these offline channels to incorporate a wide variety of digital advertising opportuni...

The Role of Predictive Analytics in Data Driven Marketing

Marketers have long leveraged data to understand and improve campaign effectiveness. Over the years, these efforts have gotten more advanced.

Voice-Based AI Means Brands Must Take an Omnichannel Approach With Consumers

AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more prevalent in our daily lives. As I sit down to write, I ask Alexa to play some music and, she knows the ...

Voice-Based AI Means Brands Must Take an Omnichannel Approach With Consumers

AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more prevalent in our daily lives. As I sit down to write, I ask Alexa to play some music and, she knows the ...

Combating Misattribution by Connecting Quality Data and Analysis

Marketing success is directly dependent on the analytics that guide campaign decisions. Behind these analytics, is data… and lots of it. In order to make sense of this massive quantity of data, marketers leverage a variety of marketing attribution mo...

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