Webinars

The Facts and Fictions of Marketing ...

In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive advantage. Marketers know that they have mastered data-driven decision making, but finding the right tools is a challenge and there are risks in relying on...

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Press Release

Marketing Evolution Named a Q2 2018 ...

NEW YORK--()--Marketing Evolution, leading provider of person-level marketing optimization and analytics software, announced it has been named a Leader by Forrester Research, Inc. in the independent analyst firm’s “The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2...

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Videos

Misattributions to Avoid: Cheap ...

Comparing cheap and expensive inventory performance against a singular advertising budget is a common cause of misattribution. Hear Marketing Evolution Founder and CEO, Rex Briggs, explain the cheap inventory bias, and why it’s important to utilize control groups and propensity scores when measuring...

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Videos

The Barista Effect: Stop Paying for ...

Placing ads in front of people already determined to buy is a common cause of misattribution when measuring advertising effectiveness. Hear Marketing Evolution Founder and CEO, Rex Briggs, explain the Barista Effect, and why it’s necessary to utilize statistical performance measurement for your...

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Videos

Misattributions to Avoid: Cookie-Based ...

If you’re noticing frequent misattributions when measuring advertising effectiveness, the root cause may be a reliance on cookie-based measurement systems. Hear Marketing Evolution Founder and CEO, Rex Briggs, explain how deleted cookies can hinder performance measurement.

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News You Can Use

A Crawl, Walk, Run Approach to ...

A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain™

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In the News

Allstate's mobile marketing insight

NEW YORK: Allstate, the insurance provider, has leveraged research conducted with the Mobile Marketing Association (MMA) to unlock some of the confusion that often surrounds mobile marketing.

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In the News

Why Brands Need to Stop Relying on ...

Generally speaking, business values the opinions of experts. The marketing and advertising community is not immune to this as we witness the latest round of prognostications and expert advice about blockchain, GDPR and the death of Facebook. But time after time, experts miss the mark by a long shot.

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