What is Incrementality and How Does it Affect Marketing?
Published March 7, 2022Picture this: You just executed a highly successful campaign. You assembled the perfect mixture of channels, you’re exceeding all of your key...
Uncovering Your Effective Frequency for Advertising Campaigns
Published February 21, 2022When it comes to the frequency of marketing outreach, more isn’t always better.
Key Tactics to Measure Your Advertising Effectiveness
Published February 15, 2022Assessing advertising effectiveness allows marketers to uncover if their outreach and media placements are having a favorable impact on campaign...
How to Take Control of Your Attribution Strategy with Marketing Evolution
Published February 3, 2022In the past, many marketing departments relied on their media vendors and agencies to help them measure marketing effectiveness. If you wanted to...
Growing Your Marketing Attribution Strategy: The Need to Start Small
Published January 10, 2022Proper attribution is central to your larger marketing strategy. Without it, you’d be hard-pressed to determine how your various marketing efforts...
Crawl, Walk, Run: How Marketing Evolution Gets You Better Insights
Published December 6, 2021The world has seen incredible change in the past few years. And now, more than ever, marketers can’t rely solely on their gut.
We probably didn’t...
Wondering if Marketing Evolution is a Good Fit? Answer These 4 Questions.
Published November 9, 2021Reviewing and purchasing marketing technology software isn’t a walk in the park, especially when it comes to finding a marketing analytics platform....
The Effect of Media Vendor Service Disruptions in Digital Marketing
Published November 3, 2021Modern media vendors have changed the marketing landscape forever.
In the past, marketers struggled to reach niche audiences and concretely...
Proving the Value of Brand Campaigns with Leading Indicators
Published October 12, 2021This post is the second part in a series. Read Understanding Leading Indicators to Track Brand Building to discover why leading indicators and brand...
