Blog

Between COVID-19, social upheaval, and renewed interests in consumer privacy, one thing has become clear: The business environment is changing, and...

In today’s volatile business environment, marketers must be able to detect shifts in consumer behaviors and attitudes while finding new ways to adapt...

The novel coronavirus pandemic has disrupted businesses around the globe, with media planners being hit exceptionally hard. In a short period of...

It’s never been easy to precisely quantify how marketing activities influence your bottom line – and in today’s business environment, this has become...

Consider this: A majority of buy-side decision makers believe that the novel coronavirus will have a greater impact on ad spend than the 2008-2009...

As marketers – and especially as cross channel marketers – it’s crucial to view yourself as a perpetual student. That’s why every year, thousands...

Last week, we held our much-anticipated webinar Q&A: Maximizing Marketing Impact in Unpredictable Conditions. It featured some of our foremost...

Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors that influenced how marketers deliver value to...

A rapidly changing consumer marketplace creates a widespread uncertainty.