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In the News
The Role of Offline Media in the Future of Marketing
Digital advertising and media have slowly taken over as the most popular way for brands to reach ...
3 Essential Components of Tracking Brand Value
To be successful in today’s business environment, modern brands must focus on their perception ...
5 Factors Influencing Marketing Spend Optimization Efforts in 2019
As the media mix continues to expand across offline and online channels, consumers are engaging ...
Why TV Advertising's Precision Must Evolve
Television advertising has been a mainstay of marketing campaigns around the world ever since the ...
3 Media Trends Affecting the Success of TV Advertising This Year
TV has taken a secondary role in most marketing strategies due to the growing influence of digital ...
Learn the Complex Landscape of Marketing Measurement
How Much Fun Was That?
A reflection on Evolve 2018 Hello from New York City on this sunny and beautiful day in May. The ...
Why Data Cleanup and Organization are Vital to Greater Marketing ROI
Because today’s modern marketing has to work across several different platforms in an omnichannel ...
The Modern Marketer's Dictionary: Everyday MarTech Tools and Concepts
The skillsets required of marketers have been expanding over the last several years. Some remain ...