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FEATURED RESOURCES FROM MARKETING EVOLUTION
Best Practices In Cross-Channel Marketing
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The Role of Offline Media in the Future of Marketing
Digital advertising and media have slowly taken over as the most popular way for brands to reach ...
Best Practices
3 Essential Components of Tracking Brand Value
To be successful in today’s business environment, modern brands must focus on their perception ...
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5 Factors Influencing Marketing Spend Optimization Efforts in 2019
As the media mix continues to expand across offline and online channels, consumers are engaging ...
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Why TV Advertising's Precision Must Evolve
Television advertising has been a mainstay of marketing campaigns around the world ever since the ...
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3 Media Trends Affecting the Success of TV Advertising This Year
TV has taken a secondary role in most marketing strategies due to the growing influence of digital ...
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Learn the Complex Landscape of Marketing Measurement
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How Much Fun Was That?
A reflection on Evolve 2018 Hello from New York City on this sunny and beautiful day in May. The ...
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Why Data Cleanup and Organization are Vital to Greater Marketing ROI
Because today’s modern marketing has to work across several different platforms in an omnichannel ...
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The Modern Marketer's Dictionary: Everyday MarTech Tools and Concepts
The skillsets required of marketers have been expanding over the last several years. Some remain ...
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