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Best Practices In Cross-Channel Marketing
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Closed Loop Marketing: What it is and How to Get Started
Marketers often struggle to obtain a holistic view of how marketing activities contribute to ROI. ...
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Improve Your Marketing Performance with Multi-KPI Optimization
Decades ago, marketers realized that intuition and casual observations weren’t effective ways to ...
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3 Best Practices for Your Financial Services Marketing Strategy
Financial services marketing describes the techniques that marketers must use to capture and retain ...
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5 Helpful Tips to Kick-Start a Data-Driven Content Marketing Strategy
Marketers are beginning to fully harness the power of data-driven marketing. In fact, more than 40 ...
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Personalization in Financial Services: Types and Examples
Today’s financial services marketers are facing new demands. They don’t just need to stay current ...
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Learn the Complex Landscape of Marketing Measurement
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The 2021 Marketing Technology Landscape Trends to Watch
Marketing technology, also known as martech, describes software and tools that help marketing teams ...
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3 Ways to Improve Your Brand’s Reputation with Data-Driven Media Planning
A brand’s reputation is one of the oldest markers of a business’s commitment to making customers ...
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A History of Marketing Analytics: The Impact of the Digital Revolution
The philosophy behind marketing products or services to consumers has been around for centuries. ...
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