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Can Data Privacy and Data-Driven Marketing Coexist?
In 2018, GDPR marked a fundamental shift in how organizations were allowed to collect and leverage ...
Tackling Data Privacy Issues in a Data-Driven Marketing World
Consumers are becoming increasingly aware – and increasingly uncomfortable – about data collection ...
How Better Accountability in Marketing Leads to Better Insights
For years, many businesses have operated on a slightly modified version of “business as usual.” ...
The Importance of Flexibility in Marketing Analytics
Between COVID-19, social upheaval, and renewed interests in consumer privacy, one thing has become ...
Navigating Uncertainty with Bayesian Learning
In today’s volatile business environment, marketers must be able to detect shifts in consumer ...
Learn the Complex Landscape of Marketing Measurement
How to Focus Your New Media Plan & Adjust to the New Normal
The novel coronavirus pandemic has disrupted businesses around the globe, with media planners being ...
The Importance of Marketing Impact Measurement in the Midst of a Crisis
It’s never been easy to precisely quantify how marketing activities influence your bottom line – ...
How Will COVID-19 Affect Marketing Spend?
Consider this: A majority of buy-side decision makers believe that the novel coronavirus will have ...