Too many marketers are being held back by their data at a time when they should be empowered by it. They want to engage in agile, omnichannel marketing, but they’re stuck with data silos that don’t allow a full view of their customers at the person l...

Data hygiene may not be the most exciting topic in marketing, but its value is immediately apparent as soon as any marketer tries to use unreliable data. Omnichannel marketing, marketing attribution, media spend optimization or any of the other marke...

In the retail space, there is a lot of buzz surrounding the notion that in-store shopping is dying. The digital revolution gave modern consumers access to unparalleled convenience and tailored engagements that connect them to the products and service...

Marketers understand that in order to drive better engagement, higher ROI and increased revenue, they need to optimize, using accurate, data-driven insights. Now, brands are undertaking a marketing transformation—abandoning siloed measurement strateg...

Anyone who has ever seen an ad for the specific product they have been considering appear in their email, on a website they are visiting, or in their social media feed knows that their data is being collected. This trend is nothing new; marketers hav...

Today, the marketing landscape is oversaturated with advertisements from different brands vying for consumer attention. As a result, consumers now hold  marketing content to a much higher standard, expecting brands to be on the right channel at the r...

At Marketing Evolution, we look forward to exploring the 2019 trends and technologies that will play a role in marketing plans across industries. In such an evolving marketing climate, foresight is crucial to stay a step ahead and to optimize campaig...

With the new year beginning, marketing teams across industries are finalizing planning. Many will be making decisions on initiatives to include in 2019 budgets, as well as campaigns and channels in which to focus marketing efforts.