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4 Ideas to Improve Your Insurance Agency’s Marketing Strategy
Marketing in the insurance industry has never been easy. Consumers have been known to engage in a ...
3 Examples of Personalization in Banking and Financial Services
Banks and other financial services institutions have been slow to join the personalization era, and ...
The 2021 Marketing Technology Landscape Trends to Watch
Marketing technology, also known as martech, describes software and tools that help marketing teams ...
3 Ways to Improve Your Brand’s Reputation with Data-Driven Media Planning
A brand’s reputation is one of the oldest markers of a business’s commitment to making customers ...
A History of Marketing Analytics: The Impact of the Digital Revolution
The philosophy behind marketing products or services to consumers has been around for centuries. ...
Learn the Complex Landscape of Marketing Measurement
Measuring Marketing Success: 3 Ways to Go Beyond Traditional Metrics
Today’s marketers know they must continue to evolve how they measure, analyze, and communicate the ...
Marketing Performance Measurement: 25 KPIs to Get You Through the Holidays
Today, marketers know they need to prove value to the C-suite – and with many marketers receiving ...
5 Retail Marketing Trends to Consider in 2021
In 2020, the retail industry experienced rapid, large-scale disruption as customers chose to stay ...