What We Do
Why We Are Different
Marketing Measurement & Optimization
Ebooks & Guides
Events & Webinars
Training & Certification
FEATURED RESOURCES FROM MARKETING EVOLUTION
Best Practices In Cross-Channel Marketing
In the News
Proactively Organizing Disparate Marketing Data Sources
The prevalence of data in marketing has enabled marketers to create well informed and detailed ...
Using People, Processes, and Technology for Data Quality in Marketing
Data is moving to the center of marketing strategies across organizations. It’s no wonder why – it ...
Five Ways to Achieve Retail Marketing Campaign Objectives with Analytics
The growth of data-based insights in marketing is a challenge that has disrupted the retail ...
The Modern Marketer's Dictionary: Digital Marketing Analytics and Metrics
One of the key reasons that marketers focus campaign efforts on digital strategies is that they are ...
How Marketers are Leveraging Data in Television Marketing
For decades, television advertising had a secure, prominent place in marketing campaigns. While ...
Learn the Complex Landscape of Marketing Measurement
The Pitfalls of Last Click Attribution
Marketing attribution has come a long way since the 1950s, when marketing mix models provided an ...
Shifting Focus Areas for Customer Experience in the Omnichannel Landscape
It is well established in the marketing space that positive customer experience (CX) must ...
The New Definition of Marketing Optimization
The process of marketing optimization has recently undergone major changes. In the past, most ...