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2023 has been a year of extreme change for most marketers. Everything from the economic landscape to the tools used for content creation to the most...

For performance marketing agencies, consulting firms, and major tech companies committed to aggregating accurate, actionable data and attribution...

As marketers brave the new world of increasingly complex targeting, cookieless attribution, and analysis strategies, the need for an all-encompassing...

All marketers want a “crystal ball” to find out how effective their marketing campaigns are likely to be before launch. After all, every marketing...

The world of digital marketing is changing. With consumer concerns around the safety and privacy of their information growing on a global level,...

As marketing attribution and optimization expert Rudy Grahn says, “Measurement is in almost everybody’s job description right now, but it’s in almost...

With the predicted recession looming on the horizon, marketers have the right to be worried. After all, marketing is often the first thing cut when...

A/B testing has long been the holy grail of marketing analytics; a go-to for anyone seeking as much bang for their marketing buck as possible. In...

New York, NY (August 9, 2022) – Marketing Evolution, a leading provider of marketing measurement, attribution, and planning software and OYO.Digital,...