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Marketing Optimization: 4 Steps to Get Started
Marketing today is so fast-paced that it can be difficult to identify which campaigns are driving ...
Succeeding with Commercial Analytics: 5 Steps to Follow
In spite of increased adoption, many organizations are struggling to properly leverage commercial ...
New Geography Insights Visualizations
Marketing Evolution customers can gain a deeper understanding of their audience and conversions ...
New Insights Journey Visualizations
Marketing Evolution customers can gain a deeper understanding of their customers' path to purchase ...
What is Incrementality and How Does it Affect Marketing?
Picture this: You just executed a highly successful campaign. You assembled the perfect mixture of ...
Learn the Complex Landscape of Marketing Measurement
Uncovering Your Effective Frequency for Advertising Campaigns
When it comes to the frequency of marketing outreach, more isn’t always better.
Key Tactics to Measure Your Advertising Effectiveness
Assessing advertising effectiveness allows marketers to uncover if their outreach and media ...
How to Take Control of Your Attribution Strategy with Marketing Evolution
In the past, many marketing departments relied on their media vendors and agencies to help them ...