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How Key Marketing Roles & Responsibilities Will Evolve in 2020
The marketing landscape is always changing – meaning that marketing teams need to adapt to keep up. ...
Is Retail TV Advertising Making a Comeback?
Recent statistics have shown that retailers have rediscovered an affinity for TV advertising. ...
Top 5 Features Required of Data Driven Marketing Tools
Data driven marketing has become essential in the modern marketing climate. This strategy allows ...
4 Retail Marketing Trends to Consider in 2020
With 2019 coming to a close, consumer-facing industries are creating and implementing ...
80+ Surprising Holiday Retail Marketing Trends and Statistics
For decades, the holiday season has caused consumers to flock to retailers to find gifts for loved ...
Learn the Complex Landscape of Marketing Measurement
Capitalize on Micro-Moments This Holiday Season with Digital Marketing Tools
Before the rapid growth of mobile technology, a consumer’s online browsing habits were a bit more ...
The Importance of Data Quality Assurance in Media Planning Tools
Marketers need to have a precise view of customers across their media planning initiatives. This ...
The Growing Importance of Personalization in Financial Services
Today’s financial services marketers are facing new demands. They don’t just need to stay current ...