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Best Practices In Cross-Channel Marketing

Best Practices

Topic
Best Practices
Proactively Organizing Disparate Marketing Data Sources
The prevalence of data in marketing has enabled marketers to create well informed and detailed ...
Best Practices
Using People, Processes, and Technology for Data Quality in Marketing
Data is moving to the center of marketing strategies across organizations. It’s no wonder why – it ...
Best Practices
Five Ways to Achieve Retail Marketing Campaign Objectives with Analytics
The growth of data-based insights in marketing is a challenge that has disrupted the retail ...
Best Practices
The Modern Marketer's Dictionary: Digital Marketing Analytics and Metrics
One of the key reasons that marketers focus campaign efforts on digital strategies is that they are ...
Best Practices
How Marketers are Leveraging Data in Television Marketing
For decades, television advertising had a secure, prominent place in marketing campaigns. While ...
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Best Practices
The Pitfalls of Last Click Attribution
Marketing attribution has come a long way since the 1950s, when marketing mix models provided an ...
Best Practices
Shifting Focus Areas for Customer Experience in the Omnichannel Landscape
It is well established in the marketing space that positive customer experience (CX) must ...
Best Practices
The New Definition of Marketing Optimization
The process of marketing optimization has recently undergone major changes. In the past, most ...
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