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FEATURED RESOURCES FROM MARKETING EVOLUTION
Best Practices In Cross-Channel Marketing
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Understanding Leading Indicators to Track Brand Building
With merchants around the globe undercutting each other in crowded online marketplaces, good ...
Best Practices
How to Use Omnichannel Tactics to Connect with Seniors
Digital marketing has completely revolutionized how marketers reach and target consumers – ...
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3 Examples of Strong Omnichannel Marketing Initiatives
Branding is vital to any successful marketing initiative – and customers are engaging with brands ...
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4 Examples of Brands with Successful Customer-Centric Retail Marketing
Creating a customer-centric business model is key to success in today’s marketplace, where ...
Best Practices
Trend Analysis: Why Retailers Are Turning to AI
Trend Analysis: Why Retailers Are Turning to AI Although it’s not obvious to the casual shopper, ...
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Learn the Complex Landscape of Marketing Measurement
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Data Quality Dimensions Marketers Should Emphasize in Decision Making
According to the recent Forrester report, Why Marketers Can’t Ignore Data Quality, commissioned by ...
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What Stakeholders Are Demanding When It Comes to Ad Spend
Digital ad spend has started to dominate marketing budgets across industries. Since 2010, digital ...
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How Ad Fraud Can Compromise Your Media Spend Optimization Efforts
Fraud is a growing problem in the world of digital advertising. Right now, ad fraud accounts for ...
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