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Proving the Value of Brand Campaigns with Leading Indicators
This post is the second part in a series. Read Understanding Leading Indicators to Track Brand ...
Creating a Customer-Centric Marketing Strategy: Definition, Tips and Examples
It seems that with each passing day it’s becoming increasingly difficult to catch and maintain the ...
The Guide to Measuring Brand Lift & Optimizing Brand Perception
If your business is interested in building its long-term value, you’ve likely already started to ...
10 Important Brand Health Metrics to Track in 2021
Have you ever stored your lunch in a Ziploc bag? Do you reach for a Band-Aid when you have a small ...
A Guide to Measuring and Analyzing Your Campaign Performance
As a marketer, it is your duty to understand what turns a good campaign into a great campaign. Good ...
Learn the Complex Landscape of Marketing Measurement
35 Marketing Metrics You Need to Illustrate Campaign Success
If your team thinks of their marketing goals as their north star, then metrics are the components ...
How Cookieless Tracking Will Affect Your Attribution and Analytics Strategy
The time to pontificate about how your business will navigate a cookieless future is over. Over the ...
Closed Loop Marketing: What it is and How to Get Started
Marketers often struggle to obtain a holistic view of how marketing activities contribute to ROI. ...