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How to Focus Your New Media Plan & Adjust to the New Normal
The novel coronavirus pandemic has disrupted businesses around the globe, with media planners being ...
The Importance of Marketing Impact Measurement in the Midst of a Crisis
It’s never been easy to precisely quantify how marketing activities influence your bottom line – ...
How Will COVID-19 Affect Marketing Spend?
Consider this: A majority of buy-side decision makers believe that the novel coronavirus will have ...
Free Training Tools & Courses for Cross Channel Marketers
As marketers – and especially as cross channel marketers – it’s crucial to view yourself as a ...
Webinar Recap: Optimizing Your Media Plan in Uncertain Times
Last week, we held our much-anticipated webinar Q&A: Maximizing Marketing Impact in Unpredictable ...
Learn the Complex Landscape of Marketing Measurement
Is Marketing Mix Modeling Still Relevant Today?
Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors ...
Using Marketing Impact Measurement to Respond to Changing Consumer Behavior
One of the key attributes of a successful marketer is the ability to identify changing consumer ...
A Word from Our Masters of Data & Technology
The Association of National Advertisers (ANA) held their Masters of Data and Technology Conference ...