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FEATURED RESOURCES FROM MARKETING EVOLUTION
Best Practices In Cross-Channel Marketing
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Selecting the Right Marketing Performance Tool for Long-Term Growth
Ask a marketer if their brand’s image is important to the success of their business. Unless they ...
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4 Important KPIs to Measure Holiday Marketing Performance
The holiday season is right around the corner – and for many marketers, this presents an ...
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Can Data Privacy and Data-Driven Marketing Coexist?
In 2018, GDPR marked a fundamental shift in how organizations were allowed to collect and leverage ...
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Tackling Data Privacy Issues in a Data-Driven Marketing World
Consumers are becoming increasingly aware – and increasingly uncomfortable – about data collection ...
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How Better Accountability in Marketing Leads to Better Insights
For years, many businesses have operated on a slightly modified version of “business as usual.” ...
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The Importance of Flexibility in Marketing Analytics
Between COVID-19, social upheaval, and renewed interests in consumer privacy, one thing has become ...
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Navigating Uncertainty with Bayesian Learning
In today’s volatile business environment, marketers must be able to detect shifts in consumer ...
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How to Focus Your New Media Plan & Adjust to the New Normal
The novel coronavirus pandemic has disrupted businesses around the globe, with media planners being ...
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