The Guide to Measuring Brand Lift & Optimizing Brand Perception
Published August 23, 2021If your business is interested in building its long-term value, you’ve likely already started to invest in branding. After all, good branding is a...
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10 Important Brand Health Metrics to Track in 2021
Published August 18, 2021Have you ever stored your lunch in a Ziploc bag? Do you reach for a Band-Aid when you have a small cut? If you have a cold, do you try to keep a box...
A Guide to Measuring and Analyzing Your Campaign Performance
Published August 16, 2021As a marketer, it is your duty to understand what turns a good campaign into a great campaign.
Good campaigns use highly targeted outreach to acquire...
35 Marketing Metrics You Need to Illustrate Campaign Success
Published July 16, 2021If your team thinks of their marketing goals as their north star, then metrics are the components inside your compass.
Marketing metrics help teams...
How Cookieless Tracking Will Affect Your Attribution and Analytics Strategy
Published June 2, 2021The time to pontificate about how your business will navigate a cookieless future is over.
Over the next few years, due to the privacy changes...
Closed-Loop Marketing: What it is and How to Get Started
Published April 28, 2021Marketers often need help to obtain a holistic view of how marketing activities contribute to ROI. In fact, 40% of marketers believe that measuring...
Improve Your Marketing Performance with Multi-KPI Optimization
Published April 13, 2021Decades ago, marketers realized that intuition and casual observations weren’t effective ways to measure campaign success. This shift in attitude...
3 Best Practices for Your Financial Services Marketing Strategy
Published April 2, 2021Financial services marketing describes the techniques that marketers must use to capture and retain customer interest within the financial services...
5 Helpful Tips to Kick-Start a Data-Driven Content Marketing Strategy
Published March 19, 2021Marketers are beginning to fully harness the power of data-driven marketing. In fact, more than 40 percent of organizations plan to increase their...
