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Marketing Performance Measurement: 25 KPIs to Get You Through the Holidays
Today, marketers know they need to prove value to the C-suite – and with many marketers receiving ...
5 Retail Marketing Trends to Consider in 2021
In 2020, the retail industry experienced rapid, large-scale disruption as customers chose to stay ...
Selecting the Right Marketing Performance Tool for Long-Term Growth
Ask a marketer if their brand’s image is important to the success of their business. Unless they ...
4 Important KPIs to Measure Holiday Marketing Performance
The holiday season is right around the corner – and for many marketers, this presents an ...
Can Data Privacy and Data-Driven Marketing Coexist?
In 2018, GDPR marked a fundamental shift in how organizations were allowed to collect and leverage ...
Learn the Complex Landscape of Marketing Measurement
Tackling Data Privacy Issues in a Data-Driven Marketing World
Consumers are becoming increasingly aware – and increasingly uncomfortable – about data collection ...
How Better Accountability in Marketing Leads to Better Insights
For years, many businesses have operated on a slightly modified version of “business as usual.” ...
The Importance of Flexibility in Marketing Analytics
Between COVID-19, social upheaval, and renewed interests in consumer privacy, one thing has become ...