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Despite a Plethora of Data, Marketers Are Still Not Utilizing It to Its Full Potential

In today’s business economy and at almost every company, there is no shortage of data. Savvy professionals and teams are collecting data about their marketing performance, customer behavior, sales funnel and competition. Unfortunately, for many compa...

Marketing Evolution Announces New Industry Standard for Data Quality Assurance

NEW YORK--(BUSINESS WIRE)--Feb 21, 2019--Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced enhancements to its Marketing Measurement and Attribution Platform, empowering marketers with an auto...

Marketing Evolution Announces New Industry Standard for Data Quality Assurance

Marketing Evolution, provider of marketing measurement and optimization solutions, announced enhancements to its Marketing Measurement and Attribution Platform, empowering marketers with an automated data pipeline. The new, first-of-its-kind data ass...

Marketing Evolution Announces New Industry Standard for Data Quality Assurance

Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced enhancements to its Marketing Measurement and Attribution Platform, empowering marketers with an automated data pipeline. The new, first-of-its-kind...

Orfalea College of Business, Marketing Evolution Start Student-Run Business Analytics Agency

The Cal Poly Orfalea College of Business is developing an on-campus business analytics agency thanks to a partnership with Marketing Evolution, Inc. and its founder Rex Briggs, who help Fortune 500 firms improve marketing returns through data analysi...

Voice-Based AI Means Brands Must Take an Omnichannel Approach With Consumers

AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more prevalent in our daily lives. As I sit down to write, I ask Alexa to play some music and, she knows the ...

Voice-Based AI Means Brands Must Take an Omnichannel Approach With Consumers

AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more prevalent in our daily lives. As I sit down to write, I ask Alexa to play some music and, she knows the ...

Marketing Automation, Beyond the First Hello

Marketing automation tools make it simple for marketers to enhance the customer experience (CX), enabling them to do things like send out personalized welcome emails or quickly handle problems involving abandoned carts.

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