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Marketing's Data Quality Imperative: Aligning for Success
The marketing landscape is undergoing nonstop disruption. Rapid innovation and the rise and spread ...
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A day in the life of... Kristin Hambelton, CMO, Marketing Evolution
Kristin Hambelton is CMO at measurement and optimization specialist Marketing Evolution.
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Kristin Hambelton on why marketers have to change
Kristin Hambelton, CMO (chief marketing officer) of Marketing Evolution, shares her views on the ...
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Poor data quality costs marketers 21 cents of every media dollar
High-quality data empowers marketers to effectively understand and influence shoppers at the right ...
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MEDIA ALERT: Marketing Evolution to Host Adweek Webinar "The Importance of Marketing Data Quality: Put a Stop to Wasted Media Spend" on September 12th
NEW YORK(BUSINESS WIRE)––September 10, 2019–– On Thursday, September 12, Marketing Evolution, ...
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Marketers Waste 21 Cents of Every Media Dollar From Poor Data Quality
New Study Finds Marketers Waste 21 Cents of Every Media Dollar From Poor Data Quality Marketers ...
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Moving Beyond GDPR: Evolving from Privacy to Transparency
It’s been over a year since the General Data Protection Regulation (GDPR) became a law across the ...
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It's 10 p.m. Do You Know Where Your Marketing Dollars Are?
Waste in advertising spend has risen to become a ubiquitous problem that affects nearly every brand ...
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