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FEATURED RESOURCES FROM MARKETING EVOLUTION
Best Practices In Cross-Channel Marketing
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Andy Frawley Joins Marketing Evolution as CEO
Seasoned C-Level Executive Brings Decades of Marketing Technology, SaaS, and Analytical Experience ...
Webinars
Webinar Recap: The Future of Attribution Beyond Cookie Based Advertising
Last week, on March 12th, our Chief Data & Technology Officer, Dr. Michael Cohen and Head of ...
In the News
MAXIMIZING MARKETING ROI IN THE AGE OF STREAMING WARS
The streaming wars are well underway and intensifying, as Netflix, Hulu, Disney+, Apple TV+, Roku ...
In the News
How high quality data can either be the Holy Grail or Achilles heel for marketers
Marketers today are navigating in an era of ongoing technological disruption. Digital ...
In the News
Marketing's Data Quality Imperative: Aligning for Success
The marketing landscape is undergoing nonstop disruption. Rapid innovation and the rise and spread ...
Free ebook
Learn the Complex Landscape of Marketing Measurement
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A day in the life of... Kristin Hambelton, CMO, Marketing Evolution
Kristin Hambelton is CMO at measurement and optimization specialist Marketing Evolution.
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Kristin Hambelton on why marketers have to change
Kristin Hambelton, CMO (chief marketing officer) of Marketing Evolution, shares her views on the ...
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Poor data quality costs marketers 21 cents of every media dollar
High-quality data empowers marketers to effectively understand and influence shoppers at the right ...
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