Legacy Models, Real-time Consequences
Published July 17, 2025Legacy tools may be costing you more than you think.
Posts about:
media mix models
This Isn’t Working: The Modern Measurement Meltdown
Published July 8, 2025Legacy models miss signals that matter. It’s time to rebuild your measurement from the data up.
Media Mix Models: The Flawed Seasonality Constraint
Published March 12, 2024Marketing decision-making relies on media mix models to efficiently allocate resources across advertising media channels. However, traditional...
