The Missing Link Between AI Ambition and Marketing Impact
Published October 24, 2025The promise of AI is real, but so are the gaps. From disconnected data to siloed systems, marketing transformation stalls without unified measurement...
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Posts about:
media mix models
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Legacy Models, Real-time Consequences
Published July 17, 2025Legacy tools may be costing you more than you think.
This Isn’t Working: The Modern Measurement Meltdown
Published July 8, 2025Legacy models miss signals that matter. It’s time to rebuild your measurement from the data up.
Media Mix Models: The Flawed Seasonality Constraint
Published March 12, 2024Marketing decision-making relies on media mix models to efficiently allocate resources across advertising media channels. However, traditional...
