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Customer-Centric Measurement in the Era of Privacy, Regulation & Security
Marketing Evolution was recently invited to attend the ANA Masters of Data and Technology ...
MTA: Marketers Talk Attribution- Feb. 6, 2019- Presented by: The ARF Cross-Platform Measurement Council
Marketers everywhere are talking about multi-touch attribution or MTA, but many marketers face many ...
Video: Maturing Your Approach featuring Forrester Analyst, Jim Nail - Part 2
As described in our previous video Person-Level Data featuring Forrester Analyst, Jim Nail - Part ...
Video: Person-Level Data featuring Forrester Analyst, Jim Nail - Part 1
We have all heard the mantra “right person, right time, right place, right message, right offer” ...
The 5 Biggest Lessons in Marketing Analytics from our Evolve Summit 2018
Marketing Evolution’s Evolve Summit 2018 was a two-day event held in May, meant to celebrate our ...
Learn the Complex Landscape of Marketing Measurement
Misattributions to Avoid: Cheap Inventory Bias
Comparing cheap and expensive inventory performance against a singular advertising budget is a ...
The Barista Effect: Stop Paying for Customers You Already Have
Placing ads in front of people already determined to buy is a common cause of misattribution when ...
Misattributions to Avoid: Cookie-Based Measurement Systems
If you’re noticing frequent misattributions when measuring advertising effectiveness, the root ...