Articles on Videos

Featured Stories

Categories

Video: Maturing Your Approach featuring Forrester Analyst, Jim Nail - Part 2

As described in our previous video Person-Level Data featuring Forrester Analyst, Jim Nail - Part 1, 84% of marketers said consumer expectations will make person-level data business critical.  However, just 42% have adopted this person-level approach...

Video: Person-Level Data featuring Forrester Analyst, Jim Nail - Part 1

We have all heard the mantra “right person, right time, right place, right message, right offer” regarding a developing a 1:1 marketing strategy.  In Marketing Evolution's commissioned Forrester report, The Current State of Marketing Measurement and ...

The 5 Biggest Lessons in Marketing Analytics from our Evolve Summit 2018

Marketing Evolution’s Evolve Summit 2018 was a two-day event held in May, meant to celebrate our customers and dive deep into the forward-thinking conversations around, AI, big-data, and the future of analytics and attribution.

Misattributions to Avoid: Cheap Inventory Bias

Comparing cheap and expensive inventory performance against a singular advertising budget is a common cause of misattribution. Hear Marketing Evolution Founder and CEO, Rex Briggs, explain the cheap inventory bias, and why it’s important to utilize c...

The Barista Effect: Stop Paying for Customers You Already Have

Placing ads in front of people already determined to buy is a common cause of misattribution when measuring advertising effectiveness. Hear Marketing Evolution Founder and CEO, Rex Briggs, explain the Barista Effect, and why it’s necessary to utilize...

Misattributions to Avoid: Cookie-Based Measurement Systems

If you’re noticing frequent misattributions when measuring advertising effectiveness, the root cause may be a reliance on cookie-based measurement systems. Hear Marketing Evolution Founder and CEO, Rex Briggs, explain how deleted cookies can hinder p...

Informing Creative Agencies: How Our Data Analytics Platform Helps Drive Value

If your creative campaigns aren’t getting the results you’re after, the Marketing Evolution platform provides actionable recommendations that make a real impact. Hear from the team as they share experiences working with top brands to analyze their cr...

How to Win in a Competitive Marketplace

Rex Briggs, Founder & CEO of Marketing Evolution, talks about the PDCA loop, a system often used in business to out-compete your competitors, and its origin, the OODA loop, a military strategy for winning wars. Plan, do, check, act - whoever does thi...

Stay up-to-date on the leading insights and future trends in data-driven marketing with our bi-weekly content newsletter.

Comments