Marketers everywhere are talking about multi-touch attribution or MTA, but many marketers face many challenges implementing MTA solutions. Miller Coors a Marketing Evolution Customer, and other major brands participated in an ARF Panel, MTA: Marketer...

As described in our previous video Person-Level Data featuring Forrester Analyst, Jim Nail - Part 1, 84% of marketers said consumer expectations will make person-level data business critical.  However, just 42% have adopted this person-level approach...

We have all heard the mantra “right person, right time, right place, right message, right offer” regarding a developing a 1:1 marketing strategy.  In Marketing Evolution's commissioned Forrester report, The Current State of Marketing Measurement and ...

Marketing Evolution’s Evolve Summit 2018 was a two-day event held in May, meant to celebrate our customers and dive deep into the forward-thinking conversations around, AI, big-data, and the future of analytics and attribution.

Comparing cheap and expensive inventory performance against a singular advertising budget is a common cause of misattribution. Hear Marketing Evolution Founder and CEO, Rex Briggs, explain the cheap inventory bias, and why it’s important to utilize c...

Placing ads in front of people already determined to buy is a common cause of misattribution when measuring advertising effectiveness. Hear Marketing Evolution Founder and CEO, Rex Briggs, explain the Barista Effect, and why it’s necessary to utilize...

If you’re noticing frequent misattributions when measuring advertising effectiveness, the root cause may be a reliance on cookie-based measurement systems. Hear Marketing Evolution Founder and CEO, Rex Briggs, explain how deleted cookies can hinder p...

If your creative campaigns aren’t getting the results you’re after, the Marketing Evolution platform provides actionable recommendations that make a real impact. Hear from the team as they share experiences working with top brands to analyze their cr...