We have all heard the mantra “right person, right time, right place, right message, right offer” regarding a developing a 1:1 marketing strategy. In Marketing Evolution's commissioned Forrester report, The Current State of Marketing Measurement and Optimization, 84% of marketers say person-level data is critical in next five years. But are companies really building this capability? If so, how far along are they in the journey?
Watch this video featuring Jim Nail, Principal Analyst at Forrester for the answers to these questions and the results of our study:
Where are you along the journey to person-level data? How can you evolve to meet your customer demands for seamless, real time relevant brand experience across all of their touchpoints with you. Watch the next video in the series to learn more.
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