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Best Practices for Using Data to Create Omnichannel Retail Campaigns
The retail industry is facing new challenges. Due to intensifying competition from online retailers ...
Marketing Trend: How Authentic Storytelling is Shaping the Customer Journey
The interactions a customer has with a brand is now made up of multiple touchpoints, both offline ...
The Role of Offline Media in the Future of Marketing
Digital advertising and media have slowly taken over as the most popular way for brands to reach ...
3 Essential Components of Tracking Brand Value
To be successful in today’s business environment, modern brands must focus on their perception ...
5 Factors Influencing Marketing Spend Optimization Efforts in 2019
As the media mix continues to expand across offline and online channels, consumers are engaging ...
Learn the Complex Landscape of Marketing Measurement
Why TV Advertising's Precision Must Evolve
Television advertising has been a mainstay of marketing campaigns around the world ever since the ...
3 Media Trends Affecting the Success of TV Advertising This Year
TV has taken a secondary role in most marketing strategies due to the growing influence of digital ...
Why Data Cleanup and Organization are Vital to Greater Marketing ROI
Because today’s modern marketing has to work across several different platforms in an omnichannel ...