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FEATURED RESOURCES FROM MARKETING EVOLUTION
Best Practices In Cross-Channel Marketing
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Best Practices
4 Ideas to Improve Your Insurance Agency’s Marketing Strategy
Marketing in the insurance industry has never been easy. Consumers have been known to engage in a ...
Best Practices
3 Examples of Personalization in Banking and Financial Services
Banks and other financial services institutions have been slow to join the personalization era, and ...
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The 2021 Marketing Technology Landscape Trends to Watch
Marketing technology, also known as martech, describes software and tools that help marketing teams ...
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3 Ways to Improve Your Brand’s Reputation with Data-Driven Media Planning
A brand’s reputation is one of the oldest markers of a business’s commitment to making customers ...
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A History of Marketing Analytics: The Impact of the Digital Revolution
The philosophy behind marketing products or services to consumers has been around for centuries. ...
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Marketing Performance Measurement: 25 KPIs to Get You Through the Holidays
Today, marketers know they need to prove value to the C-suite – and with many marketers receiving ...
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5 Retail Marketing Trends to Consider in 2021
In 2020, the retail industry experienced rapid, large-scale disruption as customers chose to stay ...
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How to Focus Your New Media Plan & Adjust to the New Normal
The novel coronavirus pandemic has disrupted businesses around the globe, with media planners being ...
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