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FEATURED RESOURCES FROM MARKETING EVOLUTION
Best Practices In Cross-Channel Marketing
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Best Practices
How to Focus Your New Media Plan & Adjust to the New Normal
The novel coronavirus pandemic has disrupted businesses around the globe, with media planners being ...
Best Practices
How Will COVID-19 Affect Marketing Spend?
Consider this: A majority of buy-side decision makers believe that the novel coronavirus will have ...
Best Practices
Free Training Tools & Courses for Cross Channel Marketers
As marketers – and especially as cross channel marketers – it’s crucial to view yourself as a ...
Best Practices
Webinar Recap: Optimizing Your Media Plan in Uncertain Times
Last week, we held our much-anticipated webinar Q&A: Maximizing Marketing Impact in Unpredictable ...
Best Practices
Is Marketing Mix Modeling Still Relevant Today?
Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors ...
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Learn the Complex Landscape of Marketing Measurement
Best Practices
How to Capture The Most Value From Your Marketing Data
The key to achieving business success hinges on high-quality, reliable data. According to a recent ...
Best Practices
Surviving and Thriving Through the “Retail Apocalypse”
Today’s retail industry seems to exist in a state of either feast or famine. Almost every ...
Best Practices
3 Examples of Personalization in the Financial Services Industry
Personalization in finance isn’t an all-new trend – it’s a re-imagining of the business models that ...
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