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35 Marketing Metrics You Need to Illustrate Campaign Success
If your team thinks of their marketing goals as their north star, then metrics are the components ...
How Cookieless Tracking Will Affect Your Attribution and Analytics Strategy
The time to pontificate about how your business will navigate a cookieless future is over. Over the ...
Closed Loop Marketing: What it is and How to Get Started
Marketers often struggle to obtain a holistic view of how marketing activities contribute to ROI. ...
Improve Your Marketing Performance with Multi-KPI Optimization
Decades ago, marketers realized that intuition and casual observations weren’t effective ways to ...
3 Best Practices for Your Financial Services Marketing Strategy
Financial services marketing describes the techniques that marketers must use to capture and retain ...
Learn the Complex Landscape of Marketing Measurement
5 Helpful Tips to Kick-Start a Data-Driven Content Marketing Strategy
Marketers are beginning to fully harness the power of data-driven marketing. In fact, more than 40 ...
Personalization in Financial Services: Types and Examples
Today’s financial services marketers are facing new demands. They don’t just need to stay current ...
The 2021 Marketing Technology Landscape Trends to Watch
Marketing technology, also known as martech, describes software and tools that help marketing teams ...