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Best Practices In Cross-Channel Marketing

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Best Practices
4 Ideas to Improve Your Insurance Agency’s Marketing Strategy
Marketing in the insurance industry has never been easy. Consumers have been known to engage in a ...
Best Practices
3 Examples of Personalization in Banking and Financial Services
Banks and other financial services institutions have been slow to join the personalization era, and ...
Best Practices
The 2021 Marketing Technology Landscape Trends to Watch
Marketing technology, also known as martech, describes software and tools that help marketing teams ...
Best Practices
3 Ways to Improve Your Brand’s Reputation with Data-Driven Media Planning
A brand’s reputation is one of the oldest markers of a business’s commitment to making customers ...
Best Practices
A History of Marketing Analytics: The Impact of the Digital Revolution
The philosophy behind marketing products or services to consumers has been around for centuries. ...
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Best Practices
Marketing Performance Measurement: 25 KPIs to Get You Through the Holidays
Today, marketers know they need to prove value to the C-suite – and with many marketers receiving ...
Best Practices
5 Retail Marketing Trends to Consider in 2021
In 2020, the retail industry experienced rapid, large-scale disruption as customers chose to stay ...
Best Practices
How to Focus Your New Media Plan & Adjust to the New Normal
The novel coronavirus pandemic has disrupted businesses around the globe, with media planners being ...
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