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How Key Marketing Roles & Responsibilities Will Evolve in 2020
The marketing landscape is always changing – meaning that marketing teams need to adapt to keep up. ...
Is Retail TV Advertising Making a Comeback?
Recent statistics have shown that retailers have rediscovered an affinity for TV advertising. ...
Marketing Evolution Named a Strong Performer by Independent Research Firm: Marketing Measurement and Optimization Solutions, Q1 2020
NEW YORK – January 16, 2020 – Marketing Evolution, provider of powerful marketing measurement and ...
Top 5 Features Required of Data Driven Marketing Tools
Data driven marketing has become essential in the modern marketing climate. This strategy allows ...
4 Retail Marketing Trends to Consider in 2020
With 2019 coming to a close, consumer-facing industries are creating and implementing ...
Learn the Complex Landscape of Marketing Measurement
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For decades, the holiday season has caused consumers to flock to retailers to find gifts for loved ...
7 Considerations When Designing Data-Capable Marketing Campaigns
Data is causing businesses to reevaluate how they operate – especially within their marketing ...
How to Create a Data-Driven Marketing Plan
Marketing plans have been used for decades to outline an organization’s marketing strategy and ...