NEW YORK--(BUSINESS WIRE)--Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced enhancements to its Marketing Measurement and Attribution Platform, empowering marketers with an automated data pip...
Too many marketers are being held back by their data at a time when they should be empowered by it. They want to engage in agile, omnichannel marketing, but they’re stuck with data silos that don’t allow a full view of their customers at the person l...
Data hygiene may not be the most exciting topic in marketing, but its value is immediately apparent as soon as any marketer tries to use unreliable data. Omnichannel marketing, marketing attribution, media spend optimization or any of the other marke...
LOS ANGELES--(BUSINESS WIRE)--Next week at DEG’s NextUP | Marketing Analytics Symposium, Marketing Evolution CEO Rex Briggs will share best practices for brand marketing measurement. In a talk titled “How are leading brands measuring their marketing ...
Today's marketers must embrace a unified marketing performance measurement strategy. This approach uses advanced analytical models for more precise measurement and to inform future marketing planning. Unified marketing measurement requires marketers ...
In the retail space, there is a lot of buzz surrounding the notion that in-store shopping is dying. The digital revolution gave modern consumers access to unparalleled convenience and tailored engagements that connect them to the products and service...
NEW YORK--(BUSINESS WIRE)--Direct Auto & Life Insurance, a leading provider of personal auto insurance, life insurance, and vehicle and accident protection plans, announced today that it has selected Marketing Evolution’s solution to provide visibili...
Marketers understand that in order to drive better engagement, higher ROI and increased revenue, they need to optimize, using accurate, data-driven insights. Now, brands are undertaking a marketing transformation—abandoning siloed measurement strateg...
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