Media mix optimization (MMO) is a dynamic approach to quantitative marketing measurement, planning and campaign enhancement across a range of media used to engage consumers. The goal of MMO is to maximize media effectiveness and consumer engagement t...
No single attribution measurement or model can provide enough insight for marketers to meet consumer demands across today’s omnichannel landscape.
We've all heard the pop psychology theory that classifies people as either left-brained or right-brained. Indeed, it is true that the left side of the brain controls analytics, logic and language, and the right controls creativity and visual comprehe...
The CMO/agency relationship is at risk. Brands are turning to in-house agencies; company growth agendas bring in CIOs and other business stakeholders; ad budgets face constant pressure; and consultancies are swooping in to take high-margin experience...
Digital business leaders know that many customers today use a variety of digital and physical touchpoints as they move along the path to purchase. This complexity creates challenges for retailers as they implement new strategies and tactics to meet t...
Today’s increasingly complex media environment means once-reliable marketing performance measurement techniques, such as marketing mix and attribution models, fail to properly credit marketing tactics with a customer action or influence. B2C marketer...
With so many channels and opportunities to reach consumers, smart marketers are rising to the challenge, finding new and exciting ways to grab fleeting consumer attention.
Now, more than ever before, consumers are choosing brands whose messaging, marketing and values go beyond the product, and speak straight to the heart. In fact, 71 percent of consumers consider brand trustworthiness and identity to be major influence...
Other Offices:
© 2018 Marketing Evolution, Inc.
Comments