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How to Focus Your New Media Plan & Adjust to the New Normal
The novel coronavirus pandemic has disrupted businesses around the globe, with media planners being ...
How Will COVID-19 Affect Marketing Spend?
Consider this: A majority of buy-side decision makers believe that the novel coronavirus will have ...
Free Training Tools & Courses for Cross Channel Marketers
As marketers – and especially as cross channel marketers – it’s crucial to view yourself as a ...
Webinar Recap: Optimizing Your Media Plan in Uncertain Times
Last week, we held our much-anticipated webinar Q&A: Maximizing Marketing Impact in Unpredictable ...
Is Marketing Mix Modeling Still Relevant Today?
Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors ...
Learn the Complex Landscape of Marketing Measurement
How to Capture The Most Value From Your Marketing Data
The key to achieving business success hinges on high-quality, reliable data. According to a recent ...
Surviving and Thriving Through the “Retail Apocalypse”
Today’s retail industry seems to exist in a state of either feast or famine. Almost every ...
3 Examples of Personalization in the Financial Services Industry
Personalization in finance isn’t an all-new trend – it’s a re-imagining of the business models that ...