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The Increasingly Important Role Location is Playing in Marketing

In the digital-based modern market, most Americans see between 4,000 and 10,000 ads every single day. Consumers are tuning out ads that they don’t find relevant. According to a study from Infolinks, almost 9 out of 10 people are reported to have bann...

The Power of Right Now in Creating Successful Marketing Campaigns

Creating positive customer experiences and engagements is the number one goal of marketers today due to its strong connection to revenue. Leaders in CX outperform others on the S&P Index 500 by almost 80%. On the flip side, potential revenue lost due...

MEDIA ALERT: Marketing Evolution CEO to Speak at SAP’s European Executive Digital Exchange Rex Briggs will present “How To Transform Marketing ROI Measurement & Optimization”

AMSTERDAM — April 11, 2019 — Next week at SAP’s Executive Digital Exchange, Marketing Evolution CEO Rex Briggs will discuss how software and algorithms are drastically changing marketing. In his talk, Rex will provide further insight into how today ’...

MEDIA ALERT: Marketing Evolution President to Speak at Forrester Consumer Marketing 2019

NEW YORK--(BUSINESS WIRE)--Next week at Forrester Consumer Marketing 2019, Marketing Evolution President, John Matthews Czuj, will discuss new approaches to marketing measurement for a competitive advantage. He will provide insight into why marketers...

Major Australian Telco Taps Marketing Evolution to Drive World-Class Advertising Capabilities

NEW YORK--(BUSINESS WIRE)--Optus, the second largest telecommunications company in Australia and wholly owned subsidiary of Singtel, one of the leading telecommunications companies in all of Australia and the APAC region, today announced that it has ...

How Marketers Can Collaborate with Stakeholders Beyond Their Department

In today’s omnichannel world, it’s critical for marketers to work across departments in order to have successful projects and initiatives. Stakeholders across the company have influence and goals that affect marketing. Without proper communication wi...

Marketing Evolution Announces $26.1 Million in Growth Funding Round

NEW YORK – March 19, 2019 – Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced $26.1 million in growth financing. The round was led by Energy Impact Partners (EIP), a leading utility-backed ene...

The Future of Omnichannel Marketing: Automated Data Collection and Analysis

Out of all of the digital marketing strategies available today, omnichannel marketing offers the most benefits. Omnichannel marketing is different from multichannel marketing in that it uses different channels to seamlessly funnel customers all towar...

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