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FEATURED RESOURCES FROM MARKETING EVOLUTION
Best Practices In Cross-Channel Marketing
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Best Practices for Using Data to Create Omnichannel Retail Campaigns
The retail industry is facing new challenges. Due to intensifying competition from online retailers ...
Best Practices
Marketing Trend: How Authentic Storytelling is Shaping the Customer Journey
The interactions a customer has with a brand is now made up of multiple touchpoints, both offline ...
Best Practices
The Role of Offline Media in the Future of Marketing
Digital advertising and media have slowly taken over as the most popular way for brands to reach ...
Best Practices
3 Essential Components of Tracking Brand Value
To be successful in today’s business environment, modern brands must focus on their perception ...
Best Practices
5 Factors Influencing Marketing Spend Optimization Efforts in 2019
As the media mix continues to expand across offline and online channels, consumers are engaging ...
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Why TV Advertising's Precision Must Evolve
Television advertising has been a mainstay of marketing campaigns around the world ever since the ...
Best Practices
3 Media Trends Affecting the Success of TV Advertising This Year
TV has taken a secondary role in most marketing strategies due to the growing influence of digital ...
Best Practices
Why Data Cleanup and Organization are Vital to Greater Marketing ROI
Because today’s modern marketing has to work across several different platforms in an omnichannel ...
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