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Best Practices
How to Take Control of Your Attribution Strategy with Marketing Evolution
In the past, many marketing departments relied on their media vendors and agencies to help them ...
Best Practices
Growing Your Marketing Attribution Strategy: The Need to Start Small
Proper attribution is central to your larger marketing strategy. Without it, you’d be hard-pressed ...
Best Practices
Crawl, Walk, Run: How Marketing Evolution Gets You Better Insights
The world has seen incredible change in the past few years. And now, more than ever, marketers ...
Best Practices
Wondering if Marketing Evolution is a Good Fit? Answer These 4 Questions.
Reviewing and purchasing marketing technology software isn’t a walk in the park, especially when it ...
Best Practices
The Effect of Media Vendor Service Disruptions in Digital Marketing
Modern media vendors have changed the marketing landscape forever.  In the past, marketers ...
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Best Practices
Proving the Value of Brand Campaigns with Leading Indicators
This post is the second part in a series. Read Understanding Leading Indicators to Track Brand ...
Welcoming Andy Frawley, the New Award-Winning CEO of Marketing Evolution
The marketing industry is undergoing massive transformation. With increasing reliance on digital ...
Best Practices
Creating a Customer-Centric Marketing Strategy: Definition, Tips and Examples
It seems that with each passing day it’s becoming increasingly difficult to catch and maintain the ...
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