NEW YORK--(BUSINESS WIRE)--New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level customer data programs to ensure the efficacy of their marketing programs. Altho...

NEW YORK--(BUSINESS WIRE)--Leading auto insurance company, The General®, has selected Marketing Evolution to provide person-centric, right-time marketing decisions. The company will utilize Marketing Evolution’s ROI Brain, its proprietary analytic sy...

NEW YORK--(BUSINESS WIRE)--Marketing Evolution, the leading provider of the most modern marketing measurement and optimization solutions, announced today the appointment of Michael A. Cohen as senior vice president and chief data science and analytic...

NEW YORK--(BUSINESS WIRE)--Leading provider of marketing analytics and attribution, Marketing Evolution, today announced it was recently awarded a new patent by the United States Patent and Trademark Office. This patent, U.S. Patent No. 10,032,121, r...

NEW YORK--(BUSINESS WIRE)--This Wednesday, July 12, leading marketing optimization software provider Marketing Evolution will present “Top 5 Reasons Marketing Measurement Must Evolve,” a webinar outlining how marketing attribution must adapt to uncov...

NEW YORK--(BUSINESS WIRE)--Marketing Evolution, leading provider of person-level marketing optimization and analytics software, announced it has been named a Leader by Forrester Research, Inc. in the independent analyst firm’s “The Forrester Wave™: M...

NEW YORK - February 22, 2018 — Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, today announced a new relationship with DSW Inc., leading branded footwear and accessories retailer. DSW will lever...