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Marketing Evolution Announces New Industry Standard for Data Quality Assurance

NEW YORK--(BUSINESS WIRE)--Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced enhancements to its Marketing Measurement and Attribution Platform, empowering marketers with an automated data pip...

MEDIA ALERT: Marketing Evolution CEO to Participate in Fireside Chat at DEG’s NextUP | Marketing Analytics Symposium

LOS ANGELES--(BUSINESS WIRE)--Next week at DEG’s NextUP | Marketing Analytics Symposium, Marketing Evolution CEO Rex Briggs will share best practices for brand marketing measurement. In a talk titled “How are leading brands measuring their marketing ...

Direct Auto & Life Insurance Selects Marketing Evolution’s Marketing Measurement and Optimization Solution

NEW YORK--(BUSINESS WIRE)--Direct Auto & Life Insurance, a leading provider of personal auto insurance, life insurance, and vehicle and accident protection plans, announced today that it has selected Marketing Evolution’s solution to provide visibili...

New Research Shows Person-Level Data Measurement Critical for Marketers to Reach Their Key Objectives

NEW YORK--(BUSINESS WIRE)--New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level customer data programs to ensure the efficacy of their marketing programs. Altho...

The General® Recruits Marketing Evolution

NEW YORK--(BUSINESS WIRE)--Leading auto insurance company, The General®, has selected Marketing Evolution to provide person-centric, right-time marketing decisions. The company will utilize Marketing Evolution’s ROI Brain, its proprietary analytic sy...

Marketing Evolution Adds Chief Data Science and Analytics Officer to Leadership

NEW YORK--(BUSINESS WIRE)--Marketing Evolution, the leading provider of the most modern marketing measurement and optimization solutions, announced today the appointment of Michael A. Cohen as senior vice president and chief data science and analytic...

Marketing Evolution Awarded Patent Recognition for Latest Innovation

NEW YORK--(BUSINESS WIRE)--Leading provider of marketing analytics and attribution, Marketing Evolution, today announced it was recently awarded a new patent by the United States Patent and Trademark Office. This patent, U.S. Patent No. 10,032,121, r...

MEDIA ALERT: Marketing Evolution to Share “Top 5 Reasons Marketing Measurement Must Evolve” in July 12th Webinar

NEW YORK--(BUSINESS WIRE)--This Wednesday, July 12, leading marketing optimization software provider Marketing Evolution will present “Top 5 Reasons Marketing Measurement Must Evolve,” a webinar outlining how marketing attribution must adapt to uncov...

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