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Legacy Models, Real-time Consequences

Published July 17, 2025

Legacy tools may be costing you more than you think.

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Legacy models miss signals that matter.

This Isn’t Working: The Modern Measurement Meltdown

Published July 8, 2025

Legacy models miss signals that matter. It’s time to rebuild your measurement from the data up.

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How Generative AI Advertising is Transforming the Ad Industry

Published December 1, 2023

The advertising industry has undergone significant change, with new technologies and strategies constantly emerging. One recent innovation that is...

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