As described in our previous video Person-Level Data featuring Forrester Analyst, Jim Nail - Part 1, 84% of marketers said consumer expectations will make person-level data business critical. However, just 42% have adopted this person-level approach.
Many are struggling to start along this journey. This video identifies the 6 essential areas that firms must change, establish or upgrade to mature their marketing.
Marketing Evolution's commissioned Forrester report, The Current State of Marketing Measurement and Optimization, identified 6 areas organizations need to change, establish or upgrade to succeed with person-level measurement:
What is holding you back from evolving your marketing strategy? To learn more, download our Forrester commissioned research on The Current State of Marketing Measurement and Optimization.
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