When it came to understanding the ideal combinations of messaging, creative, and channel, however, Regions Bank struggled to find the correct mix to drive the highest return on their marketing investment.
To address this problem, Regions Bank chose Marketing Evolution. Backed by unified marketing measurement capability, Regions Bank was able to effectively measure the impact of offline and online channels and tie those insights to online and offline conversions.
Additionally, the platform helped identify the best messages to deliver to the right consumers, and, ultimately, give them the ability to optimize their marketing while campaigns were live. The result? A 100% ROI increase using people-based marketing, and a 100% incremental revenue increase from new checking accounts.
Download the case study to learn how.