Comparing cheap and expensive inventory performance against a singular advertising budget is a common cause of misattribution. Hear Marketing Evolution Founder and CEO, Rex Briggs, explain the cheap inventory bias, and why it’s important to utilize control groups and propensity scores when measuring advertising effectiveness.
Learn about Marketing Evolution and how we assist messaging and marketing to increase campaign performance, sales, and engagement. Visit https://www.marketingevolution.com to learn more!
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