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on April 02, 2018

Misattributions to Avoid: Cookie-Based Measurement Systems

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If you’re noticing frequent misattributions when measuring advertising effectiveness, the root cause may be a reliance on cookie-based measurement systems. Hear Marketing Evolution Founder and CEO, Rex Briggs, explain how deleted cookies can hinder performance measurement.

Learn about Marketing Evolution and how we assist messaging and marketing to increase campaign performance, sales, and engagement. Visit https://www.marketingevolution.com to learn more!  

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