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Inaccurate Attribution is…. Bad Attribution
Published 2. 04. 2019Who Pays for the ROI Brain?
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Published 2. 04. 2019Marketing Evolution won the Data Creativity Award for the Attribution Category. Here is Andrew Corroll, Vice President of Marketing Evolution,...
Marketing Attribution Models: How Did We Get Here? A History of Measurement
Published 2. 04. 2019Our first installment of in our series on attribution, The Light at the End of the Tunnel, we shared a summary of the shortfalls, or opportunities we...
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Published 2. 04. 2019Today’s marketing campaigns are becoming increasingly fragmented. Campaigns are now running online and offline - across emails, applications,...
How to Measure Offline Marketing ROI
Published 2. 04. 2019Marketers understand the need for insights across their marketing mix that can help them better optimize their efforts and measure marketing impact....
Using Omnichannel Attribution to Conquer Multi-Channel Measurement
Published 2. 04. 2019Modern marketers understand that the customer journey today is anything but linear. As consumer touchpoints continue to increase across print,...
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How to Leverage Multi-Touch Attribution & Marketing Mix Modeling through UMM
Published 2. 04. 2019Many marketers today rely on outdated marketing measurements to target their campaign audiences. Across digital, print and broadcast channels, they...
When to Use Marketing Mix Models vs. Data Driven Attribution
Published 2. 04. 2019Marketers today rely on a variety of measurements to gain insights into their campaign efforts. Given the combination of digital, print, and...
Why Unified Omnichannel Attribution is Better Than Digital Multi-Touch Attribution
Published 2. 04. 2019Consumers today hold the advertisements they engage with to a higher standard than ever before. Given the massive amount of advertising vying for...
Why Attribution is Key to a Successful Omnichannel Marketing Strategy
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Using Omnichannel Attribution to Conquer Multi-Channel Measurement
Published 2. 04. 2019Many marketers today are fighting an ever more complicated battle against an array of marketing channels that closely resemble the Lernaean Hydra....
Common Retail Marketing Attribution Mistakes and How to Avoid Them
Published 2. 04. 2019If you’re already using attribution models to shine a light on the impact of each touchpoint in today’s complex customer journey, you’re in good...
Achieving Unified Measurement Success: 5 Necessary Metrics to Incorporate
Published 2. 04. 2019No single attribution measurement or model can provide enough insight for marketers to meet consumer demands across today’s omnichannel landscape.
How to Choose the Best Marketing Attribution Model
Published 2. 04. 2019To accuratelymeasure effectiveness, marketers need to weigh the value of touchpoints driving engagement across the media mix. This delivers a...
How to Combine Existing Attribution Measurements into an Omnichannel Attribution Model
Published 2. 04. 2019It’s no secret that modern marketers need to do more. From providing the right cross-channel experience, to breaking through the noise of the 10,000...
Growing Your Marketing Attribution Strategy: The Need to Start Small
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The State of Marketing Attribution and Transparency in 2022
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