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MTA: Marketers Talk Attribution- Feb. 6, 2019- Presented by: The ARF Cross-Platform Measurement Council

Last updated: April 2, 2019

ARF

Marketers everywhere are talking about multi-touch attribution or MTA, but many marketers face many challenges implementing MTA solutions. Miller Coors a Marketing Evolution Customer, and other major brands participated in an ARF Panel, MTA: Marketers Talk Attribution, discussing their work within their organizations to understand and act upon actionable marketing insights.