MTA: Marketers Talk Attribution- Feb. 6, 2019- Presented by: The ARF Cross-Platform Measurement Council

Marketers everywhere are talking about multi-touch attribution or MTA, but many marketers face many challenges implementing MTA solutions. Miller Coors a Marketing Evolution Customer, and other major brands participated in an ARF Panel, MTA: Marketers Talk Attribution, discussing their work within their organizations to understand and act upon actionable marketing insights.