Back to Blog

The Barista Effect: Stop Paying for Customers You Already Have

Last updated: April 5, 2018


Placing ads in front of people already determined to buy is a common cause of misattribution when measuring advertising effectiveness. Hear Marketing Evolution Founder and CEO, Rex Briggs, explain the Barista Effect, and why it’s necessary to utilize statistical performance measurement for your advertising campaigns.

Learn about Marketing Evolution and how we assist messaging and marketing to increase campaign performance, sales, and engagement. Visit to learn more!

Written by Marketing Evolution