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The CMO/agency relationship is at risk. Brands are turning to in-house agencies; company growth agendas bring in CIOs and other business...

Digital business leaders know that many customers today use a variety of digital and physical touchpoints as they move along the path to purchase....

Today’s increasingly complex media environment means once-reliable marketing performance measurement techniques, such as marketing mix and...

The waste in advertising is an epidemic that negatively impacts both brands and consumers. Google found more than 56% of ad impressions are never...

The future of retail marketing intelligence is closely intertwined with an evolving customer journey transformed by technology. More connected and...

Marketing measurement is evolving. For marketers looking to keep up while meeting the demand of consumers, they need to shift toward active,...

In order to be successful today, marketing teams need to combine data and foresight to course correct active campaigns, a process also referred to as...

For many marketers, the consideration of corporate finance, company valuation, and shareholder value, are probably peripheral at best. Marketers may...

As Forrester points out, marketers are frustrated with the slow turn-around time of marketing mix modeling and attribution, which deliver results...