SMOX: Making Marketing Work Harder with Mobile
Published March 18, 2015Marketing Evolution and Mobile Marketing Association (MMA) released the findings from its Smart Mobile Cross Marketing Effectiveness (SMoX) study.
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Breaking Tradition
Published April 22, 2014When you visit a doctor, you expect to get individualized treatment. You’d be stunned if your physician said, “I’ve surveyed one million patients...
Evaluating Programmatic Buying Tactics in Your ROI Analysis
Published December 4, 2013Did you know that Marketing Evolution can append over 1,000 third-party targeting segments to your customers as part of your individual ROI analysis?...
