NEW YORK – January 16, 2020 – Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced today it has been named a Strong Performer in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2020 by Forrester Research, Inc. Marketing Evolution was among a select group of companies invited to participate in the report, which thoroughly evaluated each firm on 27 detailed criteria.
In the report, Forrester recognized Marketing Evolution for its “highly differentiated approach to unified measurement” and for adapting its person-centric approach to address data restrictions and the growing data gaps from walled gardens and cookie-blocking.
“From new data privacy laws to the pressure to prove ever-increasing ROI and the threat of walled gardens — the marketing industry is undergoing nonstop change and marketers need a gameplan,” said John Roberts, Marketing Evolution CFO and interim CEO. “We believe our placement as a Strong Performer in this year’s Wave underscores our commitment to our customers and our ability to adapt to ever-evolving industry needs.”
Per the report, Marketing Evolution received customer praise for being “visionary” with a “seamless interface for MMM and MTA.”
A complimentary copy of the report is available for download here.
About Marketing Evolution
Marketing Evolution provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. Leveraging patented technology and data from hundreds of sources, our breakthrough person-level approach provides marketers with actionable insights to prospectively recommend media, message, and budget allocation. Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing return on investment (ROI), and brand impact. To learn more, please visit www.marketingevolution.com.