In New York, measurement and optimization specialist Marketing Evolution has secured a $26.1m round of growth financing, for use in expanding to new geographies and markets.

The firm uses patented technology and data from hundreds of sources to provide person-centric insights across online and off-line channels. It also helps users to assess and validate the representativeness of data, and detect anomalies. 

The latest round of funding was led by Energy Impact Partners, with participation from existing investors Insight Venture Partners and Zetta Venture Partners, bringing the total raised to date to $50.7m. The money will also allow Marketing Evolution to extend its solutions to the utilities and energy industry. 

Founder and CEO Rex Briggs comments: 'With this additional round, we will deepen the use cases for marketing and business optimization to make it faster and easier to on-board and truly connect with customers in the most profitable ways'. 

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