Marketing Evolution Raises Another $26.1M for its Platform That’s Powered by Over 100 Trillion Data Points

Rex Briggs, CEO of Marketing Evolution, discusses how the world is changing in this resourceful video. How can we make the changes we want to see...

EL DORADO HILLS, CA - "Wanamaker is dead," announced Marketing ROI and cross media attribution firm Marketing Evolution today. Marketing Evolution, a...

What share of the mix should you spend on Mobile Advertising? Marketing Evolution examined over 500 campaigns to determine the ROI, and combined it...

One of the latest trends in the business world is big data -- after all, analyzing big data is a highly effective way to develop effective marketing...

Marketing professionals around the world are facing a very similar problem. Measuring the impact of marketing and quickly identifying specific ways...

If you’re noticing frequent misattributions when measuring advertising effectiveness, the root cause may be a reliance on cookie-based measurement...

Comparing cheap and expensive inventory performance against a singular advertising budget is a common cause of misattribution. Hear Marketing...

The proliferation of devices and channels has made the consumer purchase path increasingly complex and difficult to measure.  However, only a...

In the past two posts of this three-part series, we’ve explored the history of marketing analytics, diving into the marketing landscape before and ...

NEW YORK--(BUSINESS WIRE)--Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced enhancements...

Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced $26.1 million in growth financing. The...

Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced $26.1 million in growth financing. The...

Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced $26.1 million in growth financing. The...

NEW YORK--(BUSINESS WIRE)--Optus, the second largest telecommunications company in Australia and wholly owned subsidiary of Singtel, one of the...

AMSTERDAM — April 11, 2019 — Next week at SAP’s Executive Digital Exchange, Marketing Evolution CEO Rex Briggs will discuss how software and...

NEW YORK(BUSINESS WIRE)––September 10, 2019–– On Thursday, September 12, Marketing Evolution, provider of the most powerful marketing measurement and...