Marketing Evolution Raises Another $26.1M for its Platform That’s Powered by Over 100 Trillion Data Points

What share of the mix should you spend on Mobile Advertising? Marketing Evolution examined over 500 campaigns to determine the ROI, and combined it...

One of the latest trends in the business world is big data -- after all, analyzing big data is a highly effective way to develop effective marketing...

Marketing professionals around the world are facing a very similar problem. Measuring the impact of marketing and quickly identifying specific ways...

As consumers spend an average of 6 months contemplating their next auto purchase, traditional marketing measurement strategies for automotive...

If you’re noticing frequent misattributions when measuring advertising effectiveness, the root cause may be a reliance on cookie-based measurement...

Comparing cheap and expensive inventory performance against a singular advertising budget is a common cause of misattribution. Hear Marketing...

As described in our previous video Person-Level Data featuring Forrester Analyst, Jim Nail - Part 1, 84% of marketers said consumer expectations...

Today’s increasingly complex media environment means once-reliable marketing performance measurement techniques, such as marketing mix and...

NEW YORK – March 19, 2019 – Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced $26.1 million...

Marketing Evolution is announcing that it has raised $26.1 million in growth funding.

Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced $26.1 million in growth financing. The...

Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced $26.1 million in growth financing. The...

In New York, measurement and optimization specialist Marketing Evolution has secured a $26.1m round of growth financing, for use in expanding to new...

Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced $26.1 million in growth financing. The...

Marketing Evolution, provider of powerful marketing measurement and optimization solutions, today announced $26.1 million in growth financing. The...

NEW YORK--(BUSINESS WIRE)--Optus, the second largest telecommunications company in Australia and wholly owned subsidiary of Singtel, one of the...

AMSTERDAM — April 11, 2019 — Next week at SAP’s Executive Digital Exchange, Marketing Evolution CEO Rex Briggs will discuss how software and...

Television advertising has been a mainstay of marketing campaigns around the world ever since the first television advertisement was aired in 1941....

Between COVID-19, social upheaval, and renewed interests in consumer privacy, one thing has become clear: The business environment is changing, and...