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MEDIA ALERT: Marketing Evolution CEO to Speak at SAP’s European Executive Digital Exchange Rex Briggs will present “How To Transform Marketing ROI Measurement & Optimization”
Published March 25, 2019AMSTERDAM — April 11, 2019 — Next week at SAP’s Executive Digital Exchange, Marketing Evolution CEO Rex Briggs will discuss how software and...
Mobile Advertising ROI: Breakthrough Insights
Published March 25, 2019What share of the mix should you spend on Mobile Advertising? Marketing Evolution examined over 500 campaigns to determine the ROI, and combined it...
The Challenge of Measuring the Impact of Marketing
Published March 25, 2019Marketing professionals around the world are facing a very similar problem. Measuring the impact of marketing and quickly identifying specific ways...
Marketing Superstars: Michele Elrod, Regions Financial
Published March 25, 2019Michele Elrod Executive Vice President, Regions Financial Corporation |
Marketing Evolution is proud to work with Marketing Superstar, Michele... |
Why TV Advertising's Precision Must Evolve
Published March 25, 2019Television advertising has been a mainstay of marketing campaigns around the world ever since the first television advertisement was aired in 1941....
Misattributions to Avoid: Cookie-Based Measurement Systems
Published March 25, 2019If you’re noticing frequent misattributions when measuring advertising effectiveness, the root cause may be a reliance on cookie-based measurement...
Marketing Evolution Scoops $26.1 Million Funding; Sets the Bar for Marketing Data Quality & Measurement
Published March 25, 2019Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced $26.1 million in growth financing. The round...
10 Tools Helping Companies Manage Big Marketing Data
Published March 25, 2019One of the latest trends in the business world is big data-- after all, analyzing big data is a highly effective way to develop effective marketing...
Marketing Superstars: Joe Hoholick, Amgen
Published March 25, 2019 Marketing Evolution is proud to work with Marketing Superstar, Joe Hoholick. As Executive Director of Marketing at Amgen, Joe leads DTC... |
Major Australian Telco Taps Marketing Evolution to Drive World-Class Advertising Capabilities
Published March 25, 2019NEW YORK--(BUSINESS WIRE)--Optus, the second largest telecommunications company in Australia and wholly owned subsidiary ofSingtel, one of the...
Misattributions to Avoid: Cheap Inventory Bias
Published March 25, 2019Comparing cheap and expensive inventory performance against a singular advertising budget is a common cause of misattribution. Hear Marketing...
Customer Feedback: Mark Greatrex At Cox Communications
Published March 25, 2019Hear the voicemail from Mark Greatrex, EVP, Chief Marketing & Sales Officer at Cox Communications regarding his overall experience with Marketing...
Optimization company Marketing Evolution raises $26.1M
Published March 25, 2019Marketing Evolutionis announcing that it has raised $26.1 million in growth funding.
The Importance of Flexibility in Marketing Analytics
Published March 25, 2019Between COVID-19, social upheaval, and renewed interests in consumer privacy, one thing has become clear: The business environment is changing, and...
How Marketing Intelligence is Enhancing Customer Experience
Published March 25, 2019Marketers can now use data like never before: it not only gives insight into the target audience but also enables marketers to create a better user...
The Future of Marketing Analytics: Person-Level Data Through Unified Measurement
Published March 25, 2019In the past two posts of this three-part series, we’ve explored the history of marketing analytics, diving into the marketing landscape before and ...
Marketing Evolution Raises $4 Million 'Series A' to Accelerate its Leadership in AI Based Marketing Measurement and Optimization
Published March 25, 2019NEW YORK, NY, March 09, 2017 -- Marketing Evolution, trail blazer in Intelligence-based Marketing Measurement and Optimization, announced it has...
Customer-Obsessed Marketing Demands Unified Measurement
Published March 25, 2019Today’s increasingly complex media environment means once-reliable marketing performance measurement techniques, such as marketing mix and...
Why Is Brand Marketing Overtaking Product Marketing? | Marketing Evolution
Published March 25, 2019Now, more than ever before, consumers are choosing brands whose messaging, marketing and values go beyond the product, and speak straight to the...
Video: Maturing Your Approach featuring Forrester Analyst, Jim Nail - Part 2
Published March 25, 2019As described in our previous video Person-Level Data featuring Forrester Analyst, Jim Nail - Part 1, 84% of marketers said consumer expectations...