Strategic agreement will provide clients with industries marketing measurement and optimization solutions to maximize campaign performance across online and offline channels.
Chicago: R.R. Donnelley & Sons Company (RRD) (NYSE:RRD), a provider of multichannel solutions for marketing and business communications, today announced that it has entered into a strategic agreement with Marketing Evolution, provider of the most powerful marketing measurement and optimization solutions.
With this new agreement, RRD will provide clients with best-in-class marketing attribution capabilities through Marketing Evolution’s advanced decision-making platform, while Marketing Evolution will benefit from RRD’s strong analytic consulting resources and customer insight capabilities. Together, the companies will provide marketers with deeper insights into their customers’ behaviors across both online and offline channels, in order to maximize the return on their marketing programs.
“Today’s consumers expect personalized, relevant customer experiences, regardless of channel, and marketers are rapidly evolving to meet those demands — while under continued pressure to measure the return on their investment,” said Doug Ryan, President, RRD Marketing Solutions. “Through this agreement, RRD will pair our deep customer insights with Marketing Evolution’s attribution and optimization capabilities, allowing marketers to move closer towards truly measurable engagement with individual customers.”
Recognized by Forrester as a Leader in marketing measurement and optimization solutions, Marketing Evolution’s marketing measurement and optimization platform improves marketing spend and campaign measurement through integrated, person-level data that delivers the most accurate attribution and media optimization recommendations. The platform equips marketers with the insights to prove the effectiveness of their marketing activities at all stages of the buyer journey, with detailed marketing performance measurement that shows how brand investments directly impact sales.
“RRD has led thousands of clients to optimize customer engagement – through inspired content, meaningful interactions and predictive insights,” said Rex Briggs, CEO and founder of Marketing Evolution. “Marketing Evolution’s agreement with RRD will empower their clients to maximize the value of their marketing data – to truly measure the performance of every campaign at the person level and create a great customer experience while directly connecting the line between marketing and sales.”