Today's consumers are more empowered than ever before, and competitive advantage is dependent on an organization's ability to harness data to improve customer understanding and engagement.
Marketing Evolution commissioned Forrester Consulting to evaluate the state of organizations' marketing/media data quality and the tactics that help marketers promote quality efficiently and effectively. Forrester conducted a survey with 409 respondents with authority over marketing/media performance and measurement decisions.
In this study, explore why data quality is so important, yet marketers are struggling to make the necessary changes to improve the quality of their data - reducing the quality of insights they generate.
Table of Contents
1. Executive Summary
2. Marketers Depend on High-Quality Data But Struggle To Acquire It
3. Those Aligned To Seven Data Quality Dimensions See The Best Results
4. Leaders Illuminate The Path To Data Quality Success
5. Key Recommendations
Complete the form below to receive your copy
Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.