Our Solutions

Make Smarter Marketing Decisions with Our Tools

Today’s marketers need reliable, person-level insights to reach customers and drive higher marketing performance consistently. Our solution ingests big data and analyzes every media touchpoint both online and offline to deliver actionable, detailed optimizations to find the optimal media mix, creative rotation and targeting – giving you a competitive advantage in a crowded and fast-moving marketplace.

Marketing Measurement and Optimization

Marketing Measurement and Optimization

Measure and optimize your marketing activities to dramatically increase campaign performance, engagement, and sales.

Media Planning

Media Planning

With the Marketing Evolution Media Planner you can create your annual media strategy and plan — directly driven by your own data and results.

Brand Tracking

Brand Tracking

Marketing Evolution’s Brand Tracker ensures you have in-depth, up-to-date information about what makes your brand resonate with customers.

Services That Complement Your Growth

We’re passionate about helping our customers grow their marketing campaigns.
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Brand to Behavior Linkage

The Marketing Evolution Brand to Behavior Linkage Study identifies which brand metrics best predict sales by linking attitudinal survey responses to sales behavior at the individual customer level.

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Portfolio Optimization

Marketing Evolution’s Portfolio Optimization takes into account all Marketing Evolution-measured brands and lines of business to provide recommendations for optimization at the portfolio level, helping the C-Suite make the right decisions across the organization.

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Upfront Strategic Planning

Marketing Evolution’s Upfront Strategic Planning service provides data-driven upfront buying recommendations including the most impactful television networks, new programs that will likely perform best, and the right budget allocations.

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Aggregated Conversion Integration

Integrate sales tied to Facebook, YouTube, and Twitter ad placements into our platform in order to attribute walled garden conversions to each ad placement and its impressions.

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Long Range Planning

Improve media planning by incorporating a deep analysis of the prior year’s data and learnings to optimize your media plan for the upcoming year -- with detailed spend by quarter or month for every touchpoint.

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Leading Indicator Survey

Eliminate uncertainty with an always-on survey that tracks full funnel metrics -- awareness, familiarity, favorability, consideration and purchase intent -- as well as marketing activity consumption, so you can see how your advertising is impacting key brand metrics.

Results That Speak For Themselves

BROWSE CASE STUDIES
Miller Coors Case Study

This development is proof that we have developed influence in the organization, putting us in a great place to continuously drive improvement in our business going forward.