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Why Marketers Choose Marketing Evolution
See people more clearly

See People More Clearly

Today’s marketers need reliable, person-level insights to effectively reach customers and drive higher performance. Marketing Evolution’s ROI Brain™ observes every media touchpoint and major external factor, learning exactly which messages influence which people, to optimize creative rotation, targeting and media mix, giving you a competitive advantage in a crowded and fast-moving marketplace.

Discover the PersonCentricTM Difference

Real-Time Decision Making

It’s become clear that the old ways of measuring performance just don’t cut the mustard. Marketing pros are looking for prospective insights that consider the entire marketing mix. They need a platform that delivers actionable, detailed optimizations based on what is actually happening today – not what happened months ago – to boost performance while campaigns are live.

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real-time decision making
Find creative that works

Find Creative That Works

With Marketing Evolution’s platform, marketing teams now have the ability to implement message-level optimization across all marketing channels – online and offline. Powerful PersonCentric™ analytics make it possible.

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Forrester Wave


Marketing Evolution Named "Leader" in the Forrester Wave™ Report

Forrester has named Marketing Evolution as a "Leader" in marketing measurement and optimization solutions, in Forrester’s most recent Marketing Measurement and Optimization Solutions Forrester Wave™ Report. We believe this distinction affirms Marketing Evolution’s position as the industry-leading marketing analytics and ROI company.

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A Single Consistent View

Many marketing professionals are frustrated by the slow, overly complex, fragmented, inconsistent and hard-to-apply reporting that comes out of most attribution and mix models. You may have even tried to kluge together an ugly mess of approaches to get the insights you need.
 
Marketing Evolution provides unique advantages that deliver:

 

speed

SPEED:
Get in-campaign optimizations

 

confidence

CONFIDENCE:
See why changes are recommended

consistency

CONSISTENCY:
See every media touchpoint

 

easy application

EASY APPLICATION:
Recommendations are immediately actionable

understanding

UNDERSTANDING:
Intuitive person-level analysis

 

coordinated

COORDINATED:
Your marketing team can move as one

get insights into your media mix
Marketing Evolution has been a very collaborative partner for us and our media agency. Their technology platform and measurement tools have given us greater insights into the performance of our media mix and helped us construct higher-performing media campaigns.

Award-Winning Analytics

 



MMA and Wendy's Case Study

MMA & Wendy's

Wendy's was advertising using both traditional media and digital media. Like most QSR companies, Wendy's was having a hard time attributing their sales to their advertising, as most of their transactions are done in cash. Enter PlaceIQ and Marketing Evolution. Using Place IQ's technology and Marketing Evolution's ROI BrainTM software, Wendy's was able to track their sales to particular ads and optimize their spend.

Download Wendy's Case Study

Regions Bank & CEB (Gartner)

To overcome the shortcomings of traditional mix models, marketers at Region's Bank adopted a person-level, unified measurement model for mix-media optimization. Using rich, user-level data integration (such as geo-location and social graph data) to predict purchase propensity Regions can optimize campaigns faster and more precisely leading to improved marketing ROIs. 

Download Regions' Case Study



CEB-Gartner and Regions Bank Case Study

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The Power of Artificial Intelligence 
 
Rex Briggs, Founder and CEO of Marketing Evolution and author of the best-selling book, SIRFs Up - Catching the Next Wave in Marketing, recently shared his vision for the potential of artificial intelligence on this TEDx stage.
 
 

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