See People More Clearly
Today’s marketers need reliable, person-level insights to effectively reach customers and drive higher performance. Marketing Evolution’s ROI Brain™ software observes every media touchpoint and major external factor, learning exactly which messages influence which people, to optimize creative rotation, targeting and media mix, giving you a competitive advantage in a crowded and fast-moving marketplace.
Real-Time Decision Making
It’s become clear that the old ways of measuring performance just doesn't make the cut. Marketing pros are looking for prospective insights that consider the entire marketing mix. They need a platform that delivers actionable, detailed optimizations based on what is actually happening today – not what happened months ago – to boost performance while campaigns are live.
Marketing Evolution Named "Leader" in Forrester Wave™ Report
Forrester has named Marketing Evolution as a "Leader" in marketing measurement and optimization solutions, in Forrester’s most recent Marketing Measurement and Optimization Solutions Forrester Wave™ Report. We believe this distinction affirms Marketing Evolution’s position as the industry-leading marketing analytics and ROI company.
Get in-campaign optimizations
See why changes are recommended
See every media touchpoint
Recommendations are immediately actionable
Intuitive person-level analysis
Your marketing team can move as one
Marketing Evolution has been a very collaborative partner for us and our media agency. Their technology platform and measurement tools have given us greater insights into the performance of our media mix and helped us construct higher-performing media campaigns.
MMA & Wendy's
Wendy's was advertising using both traditional media and digital media. Like most QSR companies, Wendy's was having a hard time attributing their sales to their advertising, as most of their transactions are done in cash. Enter PlaceIQ and Marketing Evolution. Using Place IQ's technology and Marketing Evolution's ROI BrainTM software, Wendy's was able to track their sales to particular ads and optimize their spend.
Regions Bank & CEB (Gartner)
To overcome the shortcomings of traditional mix models, marketers at Regions' Bank adopted a PersonCentricTM, unified measurement model for mix-media optimization. Using rich, user-level data integration (such as geo-location and social graph data) to predict purchase propensity Regions can optimize campaigns faster and more precisely leading to improved marketing ROIs.