The Marketing Evolution Brand to Behavior Linkage Study identifies which brand metrics best predict sales by linking attitudinal survey responses to sales behavior at the individual customer level.
Marketing Evolution’s Portfolio Optimization takes into account all Marketing Evolution-measured brands and lines of business to provide recommendations for optimization at the portfolio level, helping the C-Suite make the right decisions across the organization.
Marketing Evolution’s Upfront Strategic Planning service provides data-driven upfront buying recommendations including the most impactful television networks, new programs that will likely perform best, and the right budget allocations.
Integrate sales tied to Facebook, YouTube, and Twitter ad placements into our platform in order to attribute walled garden conversions to each ad placement and its impressions.
Improve media planning by incorporating a deep analysis of the prior year’s data and learnings to optimize your media plan for the upcoming year -- with detailed spend by quarter or month for every touchpoint.
Eliminate uncertainty with an always-on survey that tracks full funnel metrics -- awareness, familiarity, favorability, consideration and purchase intent -- as well as marketing activity consumption, so you can see how your advertising is impacting key brand metrics.
The recent global health pandemic has undeniably altered life as we know it. Not only are consumers settling into new purchasing behavior and shifting their media consumption, but marketers are also forced to reassess the marketing strategy that has worked in the past. New consumer behavior must mean new marketing behavior.
In this webinar, Marketing Evolution’s director of product marketing, Andy Cheong, and guest speaker, Forrester VP principal analyst, Sucharita Kodali, discuss the latest trends in retail and how you can adapt to new shifts in consumer demographics, attitudes and preferences to drive revenue growth.
Marketing has a data-quality issue. The most frequent repercussion of poor-quality data? Wasted media spend, estimated to be as much as 21 cents of every media dollar spent.
