Why Marketers Choose Marketing Evolution

See people more clearly

See People More Clearly

Today’s marketers need reliable, person-level insights to effectively reach customers and drive higher performance. Marketing Evolution’s marketing optimization software observes every media touchpoint and major external factor, learning exactly which messages influence which people, to optimize creative rotation, targeting and media mix, giving you a competitive advantage in a crowded and fast-moving marketplace.

Discover the PersonCentricTM Difference

Right-Time Decision Making

It’s become clear that the old ways of measuring performance just doesn't make the cut. Marketing pros are looking for prospective insights that consider the entire marketing mix. They need a platform that delivers actionable, detailed optimizations based on what is actually happening today – not what happened months ago – to boost performance while campaigns are live.

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real-time decision making
Find creative that works

Find Creative That Works

With Marketing Evolution’s platform, marketing teams have the ability to implement message-level optimization across all marketing channels – online and offline. Our powerful digital marketing platform and PersonCentric™ analytics make it possible.

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Marketing Evolution Named a Q2 2018 Leader in Marketing Measurement and Optimization Solutions

Marketing Evolution Named "A Leader" in Forrester Wave™ Report

Forrester has named Marketing Evolution as a Leader in "The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018 ," and found that "Marketing Evolution is a real fit for firms looking to build a people-based marketing strategy and willing to embrace new measurement techniques."

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A Single Consistent View

Many marketing professionals are frustrated by the slow, overly complex, fragmented, inconsistent and hard-to-apply reporting that comes out of most attribution and mix models. You may have even tried to kluge together an ugly mess of approaches to get the insights you need.
Marketing Evolution provides unique advantages that deliver:



Get in-campaign optimizations



See why changes are recommended


See every media touchpoint


easy application

Recommendations are immediately actionable


Intuitive person-level analysis



Your marketing team can move as one

get insights into your media mix
Marketing Evolution has been a very collaborative partner for us and our media agency. Their technology platform and measurement tools have given us greater insights into the performance of our media mix and helped us construct higher-performing media campaigns.

Award-Winning Analytics


MMA and Wendy's Case Study

MMA & Wendy's

With most transactions done in cash, Wendy’s was having difficulty attributing sales to their advertising. Enter PlaceIQ and Marketing Evolution. Using PlaceIQ’s technology and Marketing Evolution’s multi-touch attribution software, Wendy’s was able to track their sales to particular ads and optimize their spend.

Download Wendy's Case Study

Regions Bank & CEB (Gartner)

To overcome the shortcomings of traditional mix models, marketers at Regions' Bank adopted a person-centric, unified measurement model for mix-media optimization. Using rich, user-level data integration (such as geo-location and social graph data) to predict purchase propensity Regions can optimize campaigns faster and more precisely leading to improved performance and ROI. 

Download Regions' Case Study

CEB-Gartner and Regions Bank Case Study
The Power of Artificial Intelligence 
Rex Briggs, Founder and CEO of Marketing Evolution and author of the best-selling book, SIRFs Up - Catching the Next Wave in Marketing, recently shared his vision for the potential of artificial intelligence on this TEDx stage.

Marketing Evolution | Customer Connections, ROI Optimized

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