See People More Clearly
Today’s marketers need reliable, person-level insights to effectively reach customers and drive higher performance. Marketing Evolution’s ROI Brain® software observes every media touchpoint and major external factor, learning exactly which messages influence which people, to optimize creative rotation, targeting and media mix, giving you a competitive advantage in a crowded and fast-moving marketplace.
Right-Time Decision Making
It’s become clear that the old ways of measuring performance just doesn't make the cut. Marketing pros are looking for prospective insights that consider the entire marketing mix. They need a platform that delivers actionable, detailed optimizations based on what is actually happening today – not what happened months ago – to boost performance while campaigns are live.
Find Creative That Works
With Marketing Evolution’s platform, marketing teams have the ability to implement message-level optimization across all marketing channels – online and offline. Powerful PersonCentric™ analytics make it possible.
Marketing Evolution Named "A Leader" in Forrester Wave™ Report
Forrester has named Marketing Evolution as a Leader in "The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018 ," and found that "Marketing Evolution is a real fit for firms looking to build a people-based marketing strategy and willing to embrace new measurement techniques."
SPEED:
Get in-campaign optimizations
CONFIDENCE:
See why changes are recommended
CONSISTENCY:
See every media touchpoint
EASY APPLICATION:
Recommendations are immediately actionable
UNDERSTANDING:
Intuitive person-level analysis
COORDINATED:
Your marketing team can move as one
Marketing Evolution has been a very collaborative partner for us and our media agency. Their technology platform and measurement tools have given us greater insights into the performance of our media mix and helped us construct higher-performing media campaigns.
Award-Winning Analytics
MMA & Wendy's
Wendy's was advertising using both traditional media and digital media. Like most QSR companies, Wendy's was having a hard time attributing their sales to their advertising, as most of their transactions are done in cash. Enter PlaceIQ and Marketing Evolution. Using Place IQ's technology and Marketing Evolution's ROI Brain® software, Wendy's was able to track their sales to particular ads and optimize their spend.
Regions Bank & CEB (Gartner)
To overcome the shortcomings of traditional mix models, marketers at Regions' Bank adopted a PersonCentricTM, unified measurement model for mix-media optimization. Using rich, user-level data integration (such as geo-location and social graph data) to predict purchase propensity Regions can optimize campaigns faster and more precisely leading to improved marketing ROIs.
