Direct Auto & Life Insurance Selects Marketing Evolution’s Marketing Measurement and Optimization Solution
NEW YORK--(BUSINESS WIRE)--Direct Auto & Life Insurance, a leading provider of personal auto insurance, life insurance, and vehicle and accident protection plans, announced today that it has selected Marketing Evolution’s solution to provide visibility into the touchpoints consumers engage with along their path to purchase. The data gleaned will work to optimize its media mix and provide insights into the types of visitors coming and going from its brick-and-mortar locations and why. Marketing Evolution is the leading provider of the most modern marketing measurement and optimization solutions.
“Competition is unparalleled in the market place today, so it’s imperative for any business to understand as much about their consumer as possible,” said Josh Jarrett, senior vice president of marketing, Direct Auto & Life Insurance. “We are excited to add Marketing Evolution and their innovations to our market intelligence tool box. These details arm us with the data we need to optimize our media mix to best reach customers, while also understanding the recipe for success in future locations.”
In order to make strategic, data-informed decisions and optimize their media mix in real-time, Direct Auto & Life Insurance identified Marketing Evolution’s person-centric unified measurement solution as the most comprehensive on the market. The company’s goal was to better understand customer intent and deliver a personalized experience, solving an industry-wide problem: how to link behavior to sales.
“Direct Auto & Life Insurance’s goal is ubiquitous across the industry; identifying a customer’s intent and reacting appropriately,” said Shane Desrochers, chief revenue officer, Marketing Evolution. “Our platform was developed to determine which marketing tactics are contributing to sales or conversions. Companies like Direct Auto & Life Insurance need to capitalize on the power of the data to make real-time, data-driven decisions for both the present and for future planning. Using an advanced analytics platform, marketing teams can accurately and efficiently distill big data into person-level insights and use it for in-campaign optimizations and beyond.”
Marketing Evolution delivers reliable, person-level insights to more effectively target customers from various segments. Its unique person-based marketing measurement and optimization platform creates the opportunity to connect all of these insights in order to measure the impact of individual marketing messages on individual consumers, and in turn, helping to increase campaign ROI.