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A Word from Our Masters of Data & Technology

Last updated: March 18, 2020

The Association of National Advertisers (ANA) held their Masters of Data and Technology Conference this past weekend and it was nothing short of a success! Happily, the Marketing Evolution team was invited to experience and participate in this exclusive gathering at the Rosen Shingle Creek in Orlando, Florida. From our presentation on measurement to the conversations from the floor, here are a few insights from our onsite team: 

Powerful Networking Opportunities 

At this event, the ANA successfully brought together industry experts and thought leaders who collectively share a love for the rapidly evolving world of data and technology. Marketing Evolution was able to more efficiently satisfy attendees' desire to learn about our unique unified measurement approach, how Marketing Evolution is able to accurately measure both traditional and digital channels, and grab some swag.

Stage Presence 

Our Chief Data and Technology Officer Dr. Michael Cohen kicked off the entire event with his session on Customer-Centric Marketing in the Era of Privacy, Regulation, Walled Gardens, & Disappearing Cookies. Dr. Cohen offered his technical expertise to assist in preparing marketing professionals for the future of attribution. Many attendees were left longing for more comprehensive answers to their marketing concerns, which they later found at our booth during private, scheduled informational sessions with our onsite experts. 

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Dinner 

Marketing Evolution invited intrigued attendees to a private dinner to wine and dine over all things data. This dinner was held at A Land Remembered in Rosen Shingle Creek, where our team was able to engage in casual conversation and form amazing relationships with fellow professionals. 

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Conclusion 

All in all, ANA's Masters of Data and Technology Conference was an overwhelming success. Our team walked away with not only an expanded network but also, a wealth of information from top-tier sources, effectively preparing them for a new era of attribution and marketing success. 

Interested in learning more about Marketing Evolution's breakthrough solutions? Contact us

 

Written by Emily Sankar