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Webinar Recap: The Future of Attribution Beyond Cookie Based Advertising

Last updated: March 18, 2020

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Last week, on March 12th, our Chief Data & Technology Officer, Dr. Michael Cohen and Head of Product, Robby Bryant explored the future of attribution as it pertains to Google’s new mandate banning cookie-based advertising. From its impact on Mobile Advertising down to DoubleClick and Walled Gardens, we forecast the potential insights that will help advertisers and marketers alike prepare for a new future of attribution.

In this webinar, you'll learn how to:

  • Assess the current environment, given Mobile Web, Apps, Walled Gardens and Intelligent Tracking Prevention (ITP) 
  • Address the newest challenges, presented by privacy concerns and proposed legislation 
  • Navigate the future of attribution 

Here's a sneak peek:

As marketers, we must stay up-to-date on all of the tech and legislative change that is happening around us, especially those policies that directly affect marketing measurement. In this brief clip from our webinar, Robby recaps recent legislative changes and even anticipated upcoming proposals.

If you missed us, watch the recording!

Written by Dennis Williams