LOS ANGELES--(BUSINESS WIRE)--Next week at DEG’s NextUP | Marketing Analytics Symposium, Marketing Evolution CEO Rex Briggs will share best practices for brand marketing measurement. In a talk titled “How are leading brands measuring their marketing horsepower?,” Rex will explore how ROI is typically used to justify marketing spend and budget allocation for ongoing and future campaigns and initiatives.
Facing an unprecedented level of competition, brands must leverage every tool in the box or risk revenue - and customer - attrition. This includes effectively tying marketing efforts to sales in order to determine the best budget allocation and the best-performing message to produce the most profitable customers. External factors directly and indirectly impact marketing success; the challenge lies in linking these factors together in a meaningful way to drive effective decision-making for marketers.
WHO: Rex Briggs, Marketing Evolution CEO
WHAT: DEG’s NextUP | Marketing Analytics Symposium Fireside Chat: “How are leading brands measuring their marketing horsepower?”
WHEN: Thursday, Feb. 21, 4:45 – 5:15pm
WHERE: Luxe Sunset Boulevard Hotel, 11461 Sunset Blvd., Los Angeles, CA 90040