NEW YORK--(BUSINESS WIRE)--Marketing Evolution, provider of the most modern marketing measurement and optimization solution, is working with leading universities to develop certification courses for users and students alike.
“As they begin their careers, our graduates are seeing an incredible demand for marketing analytics expertise,” said Dr. Brennan Davis, a marketing professor at California Polytechnic State University’s Orfalea College of Business. “Our work with Marketing Evolution offers a unique opportunity to blend an academic approach with highly-specific technical training to the benefit of our students and their future customers alike.”
Marketing Evolution has developed the training certifications with two highly-regarded advertising and marketing academics — Dr. Brennan Davis, the Hood Professor of Marketing at the Orfalea College of Business at California Polytechnic State University; and Beth Egan, an associate professor of advertising at Syracuse University’s S.I. Newhouse School of Public Communications.
“Measurement and attribution are critical for today’s marketers — and the opportunity to partner with leading academics has given Marketing Evolution a powerful program for its customers that goes well beyond user training,” said Rex Briggs, CEO of Marketing Evolution. “These certifications match our university partners’ academic approach with comprehensive technology certifications to deliver powerful learning experiences for our users and potential users beginning their careers.”
Marketing Evolution delivers reliable, person-centric insights to more effectively target customers from various segments. Its unique person-based marketing measurement and optimization platform creates the opportunity to connect all of these insights to measure the impact of individual marketing messages on individual consumers, and in turn, helps to increase campaign ROI.