Waste in advertising spend has risen to become a ubiquitous problem that affects nearly every brand in the ad space. I’m finding that many chief marketing officers are wary of how much of their money is being squandered.
That said, this year is the first that digital ad spend is set to exceed traditional ad spend, according to data by eMarketer, reported on by TechCrunch. And growth in global ad spend is projected to reach $793 billion by 2022 (subscription required). The stakes are high -- and climbing.