It's 10 p.m. Do You Know Where Your Marketing Dollars Are?

Assessing advertising effectiveness allows marketers to uncover if their outreach and media placements are having a favorable impact on campaign...

A brand’s reputation is one of the oldest markers of a business’s commitment to making customers happy. From a consumer’s perspective, a good...

Truly effective advertising is no easy task. But getting message and types of media right can transform marketing ROI. This means leveraging offline...

Branding is vital to any successful marketing initiative – and customers are engaging with brands on more mediums than ever. 98 percent of Americans...

Have you ever stored your lunch in a Ziploc bag? Do you reach for a Band-Aid when you have a small cut? If you have a cold, do you try to keep a box...

There is a secret that your media salesperson doesn’t want you to know. You may be surprised to learn that your media buy, despite the suggestions...

When planning campaigns, marketers must strike a balance between encouraging sales in the short-term, and building their brand in the long term....

When Forrester identified Marketing Evolution as the Leader, they focused on being first in PersonCentric^TM  analytics and the way in which we have...

What Is Predictive Analytics In Marketing? 

Predictive analytics is a form of analysis that uses past data to predict marketing trends and scenarios....

The interactions a customer has with a brand is now made up of multiple touchpoints, both offline and online. As a result, customers now have...

Loyalty programs are a key way that businesses can gain a customer’s trust while creating brand value. The ideal loyalty program stretches across...

We all know it can take a long time, a lot of money, and some very hard work to create a meaningful and memorable brand. In fact, consumers will pass...

AI assistants are quite literally everywhere, and with therecent launch of new devices like the Echo Auto, they continue to become more and more...

If your business is interested in building its long-term value, you’ve likely already started to invest in branding. After all, good branding is a...

With so many channels and opportunities to reach consumers, smart marketers are rising to the challenge, finding new and exciting ways to grab...

AI assistants are quite literally everywhere, and with therecent launch of new devices like the Echo Auto, they continue to become more and more...

As a marketer, it is your duty to understand what turns a good campaign into a great campaign.

Good campaigns use highly targeted outreach to acquire...

Creating positive customer experiences and engagements is the number one goal of marketers today due to its strong connection to revenue. Leaders in...

Today’s marketing landscape is constantly evolving, and as a result, marketers are finding it increasingly difficult to accurately understand the...

Data is causing businesses to reevaluate how they operate – especially within their marketing department. In 2014, data driven businesses contributed