It's 10 p.m. Do You Know Where Your Marketing Dollars Are?

We all know it can take a long time, a lot of money, and some very hard work to create a meaningful and memorable brand. In fact, consumers will pass...

When Forrester identified Marketing Evolution as the Leader, they focused on being first in PersonCentric^TM  analytics and the way in which we have...

Most with whom we’ve spoken agree, to get maximum use of a Unified Marketing Measurement / Total Marketing Measurement platform, key stakeholders...

Placing ads in front of people already determined to buy is a common cause of misattribution when measuring advertising effectiveness. Hear Marketing...

There is a secret that your media salesperson doesn’t want you to know. You may be surprised to learn that your media buy, despite the suggestions...

With so many channels and opportunities to reach consumers, smart marketers are rising to the challenge, finding new and exciting ways to grab...

Truly effective advertising is no easy task. But getting message and types of media right can transform marketing ROI. This means leveraging offline...

AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more...

AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more...

What Is Predictive Analytics In Marketing? 

Predictive analytics is a form of analysis that uses past data to predict marketing trends and scenarios....

To be successful in today’s business environment, modern brands must focus on their perception among consumers. This perception points to the brand’s...

The interactions a customer has with a brand is now made up of multiple touchpoints, both offline and online. As a result, customers now have...

When planning campaigns, marketers must strike a balance between encouraging sales in the short-term, and building their brand in the long term....

Branding is vital to any successful marketing initiative – and customers are engaging with brands on more mediums than ever. 98 percent of Americans...

Loyalty programs are a key way that businesses can gain a customer’s trust while creating brand value. The ideal loyalty program stretches across...

A brand’s reputation is one of the oldest markers of a business’s commitment to making customers happy. From a consumer’s perspective, a good...

Have you ever stored your lunch in a Ziploc bag? Do you reach for a Band-Aid when you have a small cut? If you have a cold, do you try to keep a box...

If your business is interested in building its long-term value, you’ve likely already started to invest in branding. After all, good branding is a...

This post is the second part in a series. Read Understanding Leading Indicators to Track Brand Building to discover why leading indicators and brand...

Assessing advertising effectiveness allows marketers to uncover if their outreach and media placements are having a favorable impact on campaign...