The Marketing Evolution team was busy this week at the Forrester Consumer Marketing Forum at the Marriott Marquis, located in Times Square—one of the most famous landmarks in NYC. It was two days of fantastic interactions with consumer marketers who were interested in learning more about marketing measurement and optimization for their brand. Our on-site team did an amazing job networking and making connections with attendees who were curious and asked informed questions.
What We Did: John’s Speaking Session & Andy’s 1:1 Meetings
While at the conference, we also had our president, John Matthews, present “Marketing Measurement and Optimization for Today’s Marketer” to a very full and captive audience—the best-attended session of the hour. Not only was the audience captive, but they were interested in learning more and approached John after his session with tons of questions!
Finally, our product marketing director, Andy Cheong, had the opportunity to spend a day attending 1:1 meetings with multiple Forrester analysts. Through these meetings, he was able to build a more solid rapport and further promote Marketing Evolution.
Other Interesting Things We Learned:
- Everyone already does measurement—at a channel level. However, once they’ve mastered measuring every media channel, the big roadblock is tying it back to a unique individual journey.
- Consumers are looking for the ease of use experience while shopping DTC companies rather than traditional brand loyalty; they are willing to shop around.
- Interesting tidbit: the NBA League Pass—you can now buy and stream 10 minutes of any NBA game while LIVE!
Learn more about our approach to marketing measurement and optimization.