A Word from Our Masters of Data & Technology
Published March 9, 2020The Association of National Advertisers (ANA) held their Masters of Data and Technology Conference this past weekend and it was nothing short of a...
How to Capture The Most Value From Your Marketing Data
Published February 21, 2020The key to achieving business success hinges on high-quality, reliable data. According to a recent study conducted by Marketing Evolution, data...
Surviving and Thriving Through the “Retail Apocalypse”
Published February 21, 2020Today’s retail industry seems to exist in a state of either feast or famine. Almost every publication seems to be publishing shocking headlines –...
Brand Health Guide For Successful Measuring & Tracking
Published February 10, 2020A consumer’s perception of a brand carries a great deal of importance. Through branding, businesses can weave together all of their product offerings...
6 Top Marketing Tips to Drive Car Dealership Sales
Published February 7, 2020Branding is important to the continued success of not only vehicle manufacturers, but the dealerships that sell their products. Currently, automotive...
How Key Marketing Roles & Responsibilities Will Evolve in 2020
Published January 17, 2020The marketing landscape is always changing – meaning that marketing teams need to adapt to keep up. Over the past several years, we have seen...
Is Retail TV Advertising Making a Comeback?
Published January 17, 2020Recent statistics have shown that retailers have rediscovered an affinity for TV advertising. During July and August of 2019, department stores in...
Marketing Evolution Named a Strong Performer by Independent Research Firm: Marketing Measurement and Optimization Solutions, Q1 2020
Published January 16, 2020NEW YORK – January 16, 2020 – Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced today it has been...
Top 5 Features Required of Data Driven Marketing Tools
Published January 13, 2020Data driven marketing has become essential in the modern marketing climate. This strategy allows marketers to leverage big data to analyze consumer...
