The Importance of Data Quality Assurance in Media Planning Tools
Published December 12, 2019Marketers need to have a precise view of customers across their media planning initiatives. This has caused marketing technology that promises this...
The Growing Importance of Personalization in Financial Services
Published December 6, 2019Today’s financial services marketers are facing new demands. They don’t just need to stay current with new marketing trends in the financial services...
7 Effective Financial Service Marketing Trends in 2022
Published December 3, 2019In recent years, it has become clear that a traditional, product focus is no longer the ideal formula for banks and other businesses in the financial...
4 Tenets of Loyalty Programs That Build Brand Value
Published December 2, 2019Loyalty programs are a key way that businesses can gain a customer’s trust while creating brand value. The ideal loyalty program stretches across...
100 Digital Marketing Statistics to Support Your 2022 Strategy
Published November 20, 2019Marketing teams are facing increased pressure from consumers and C-level executives. They are constantly encouraged to keep pace with customer...
Marketing's Data Quality Imperative: Aligning for Success
Published November 20, 2019The marketing landscape is undergoing nonstop disruption. Rapid innovation and the rise and spread of automation have created an “always-on” culture...
A day in the life of... Kristin Hambelton, CMO, Marketing Evolution
Published November 5, 2019Kristin Hambelton is CMO at measurement and optimization specialist Marketing Evolution.
Kristin Hambelton on why marketers have to change
Published October 28, 2019Kristin Hambelton, CMO (chief marketing officer) of Marketing Evolution, shares her views on the various ways to drive change. She explains how...
Understanding Leading Indicators to Track Brand Building
Published October 15, 2019With merchants around the globe undercutting each other in crowded online marketplaces, good branding offers marketers the chance to gain customer...
