Marketing's Data Quality Imperative: Aligning for Success
Published November 20, 2019The marketing landscape is undergoing nonstop disruption. Rapid innovation and the rise and spread of automation have created an “always-on” culture...
A day in the life of... Kristin Hambelton, CMO, Marketing Evolution
Published November 5, 2019Kristin Hambelton is CMO at measurement and optimization specialist Marketing Evolution.
Kristin Hambelton on why marketers have to change
Published October 28, 2019Kristin Hambelton, CMO (chief marketing officer) of Marketing Evolution, shares her views on the various ways to drive change. She explains how...
Understanding Leading Indicators to Track Brand Building
Published October 15, 2019With merchants around the globe undercutting each other in crowded online marketplaces, good branding offers marketers the chance to gain customer...
How to Use Omnichannel Tactics to Connect with Seniors
Published October 10, 2019Digital marketing has completely revolutionized how marketers reach and target consumers – especially Gen Z and Millennial audiences. However,...
3 Examples of Strong Omnichannel Marketing Initiatives
Published October 8, 2019Branding is vital to any successful marketing initiative – and customers are engaging with brands on more mediums than ever. 98 percent of Americans...
Poor data quality costs marketers 21 cents of every media dollar
Published September 30, 2019High-quality data empowers marketers to effectively understand andinfluence shoppers at the right moment, while also demonstrating accountability...
5 Examples of Brands with Successful Customer-Centric Marketing
Published September 26, 2019Creating a customer-centric business model is key to success in today’s marketplace, where organizations must stand out to inspire customer loyalty...
Trend Analysis: Why Retailers Are Turning to AI
Published September 24, 2019Although it’s not obvious to the casual shopper, retailers are increasingly turning to artificial intelligence to enhance their marketing and...
