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With the explosive growth of direct-to-consumer companies in recent years, many retail executives are hoping to imitate the source of these company’s...

Gen Z is a demographic that describes people born after 1995. Members of this demographic are influenced by a cultural, social, and technological...

The prevalence of data in marketing has enabled marketers to create well informed and detailed campaigns that drive success in a measurable way. 

Data is moving to the center of marketing strategies across organizations. It’s no wonder why – it provides the foundation for insights that...

The growth of data-based insights in marketing is a challenge that has disrupted the retail industry. With a wealth of data being acquired from...

One of the key reasons that marketers focus campaign efforts on digital strategies is that they are highly measurable. In today’s landscape,...

It’s been over a year since the General Data Protection Regulation (GDPR) became a law across the European Union. The European Parliament first...

Waste in advertising spend has risen to become a ubiquitous problem that affects nearly every brand in the ad space. I’m finding that many chief...

For decades, television advertising had a secure, prominent place in marketing campaigns. While print marketing could only engage prospects visually,...