NEW YORK(BUSINESS WIRE)––September 10, 2019–– On Thursday, September 12, Marketing Evolution, provider of the most powerful marketing measurement and...
Marketers spend a staggering 32% of their time managing data...
When planning campaigns, marketers must strike a balance between encouraging sales in the short-term, and building their brand in the long term....
With the explosive growth of direct-to-consumer companies in recent years, many retail executives are hoping to imitate the source of these company’s...
Gen Z is a demographic that describes people born after 1995. Members of this demographic are influenced by a cultural, social, and technological...
The prevalence of data in marketing has enabled marketers to create well informed and detailed campaigns that drive success in a measurable way.
Data is moving to the center of marketing strategies across organizations. It’s no wonder why – it provides the foundation for insights that...
The growth of data-based insights in marketing is a challenge that has disrupted the retail industry. With a wealth of data being acquired from...
One of the key reasons that marketers focus campaign efforts on digital strategies is that they are highly measurable. In today’s landscape,...
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