5 Examples of Brands with Successful Customer-Centric Marketing
Published September 26, 2019Creating a customer-centric business model is key to success in today’s marketplace, where organizations must stand out to inspire customer loyalty...
Trend Analysis: Why Retailers Are Turning to AI
Published September 24, 2019Although it’s not obvious to the casual shopper, retailers are increasingly turning to artificial intelligence to enhance their marketing and...
Data Quality Dimensions Marketers Should Emphasize in Decision Making
Published September 18, 2019According to the recent Forrester report, Why Marketers Can’t Ignore Data Quality, commissioned by Marketing Evolution, leadership teams across all...
What Stakeholders Are Demanding When It Comes to Ad Spend
Published September 17, 2019Digital ad spend has started to dominate marketing budgets across industries. Since 2010, digital ad spend has enjoyed positive growth, typically...
Why Continuous Connection is Imperative for Retailers
Published September 13, 2019Introduced by the rise of the internet, and propelled forward by a recent explosion of data-based insights, more retail brands than ever are...
How Ad Fraud Can Compromise Your Media Spend Optimization Efforts
Published September 10, 2019Fraud is a growing problem in the world of digital advertising. Right now, ad fraud accounts for one out of every three dollars spent by digital...
MEDIA ALERT: Marketing Evolution to Host Adweek Webinar "The Importance of Marketing Data Quality: Put a Stop to Wasted Media Spend" on September 12th
Published September 10, 2019NEW YORK(BUSINESS WIRE)––September 10, 2019–– On Thursday, September 12, Marketing Evolution, provider of the most powerful marketing measurement and...
Marketers Waste 21 Cents of Every Media Dollar From Poor Data Quality
Published September 5, 2019New Study Finds Marketers Waste 21 Cents of Every Media Dollar From Poor Data Quality
Marketers spend a staggering 32% of their time managing data...
Striking the Right Balance Between Brand and Performance in Retail
Published September 3, 2019When planning campaigns, marketers must strike a balance between encouraging sales in the short-term, and building their brand in the long term....
