How to Create a Data-Driven Marketing Plan
Published December 18, 2019Marketing plans have been used for decades to outline an organization’s marketing strategy and communicate aspects of the current marketing...
MAXIMIZING MARKETING ROI IN THE AGE OF STREAMING WARS
Published December 17, 2019
Capitalize on Micro-Moments This Holiday Season with Digital Marketing Tools
Published December 16, 2019Before the rapid growth of mobile technology, a consumer’s online browsing habits were a bit more predictable. They would go offline during their...
How high quality data can either be the Holy Grail or Achilles heel for marketers
Published December 12, 2019Marketers today are navigating in an era of ongoing technological disruption. Digital transformation and the influx of smart technologies have...
The Importance of Data Quality Assurance in Media Planning Tools
Published December 12, 2019Marketers need to have a precise view of customers across their media planning initiatives. This has caused marketing technology that promises this...
The Growing Importance of Personalization in Financial Services
Published December 6, 2019Today’s financial services marketers are facing new demands. They don’t just need to stay current with new marketing trends in the financial services...
7 Effective Financial Service Marketing Trends in 2022
Published December 3, 2019In recent years, it has become clear that a traditional, product focus is no longer the ideal formula for banks and other businesses in the financial...
4 Tenets of Loyalty Programs That Build Brand Value
Published December 2, 2019Loyalty programs are a key way that businesses can gain a customer’s trust while creating brand value. The ideal loyalty program stretches across...
100 Digital Marketing Statistics to Support Your 2022 Strategy
Published November 20, 2019Marketing teams are facing increased pressure from consumers and C-level executives. They are constantly encouraged to keep pace with customer...
