Is Retail TV Advertising Making a Comeback?
Published January 17, 2020Recent statistics have shown that retailers have rediscovered an affinity for TV advertising. During July and August of 2019, department stores in...
Marketing Evolution Named a Strong Performer by Independent Research Firm: Marketing Measurement and Optimization Solutions, Q1 2020
Published January 16, 2020NEW YORK – January 16, 2020 – Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced today it has been...
Top 5 Features Required of Data Driven Marketing Tools
Published January 13, 2020Data driven marketing has become essential in the modern marketing climate. This strategy allows marketers to leverage big data to analyze consumer...
80+ Surprising Holiday Retail Marketing Trends and Statistics
Published December 23, 2019For decades, the holiday season has caused consumers to flock to retailers to find gifts for loved ones, friends, and family. This spike in...
7 Considerations When Designing Data-Capable Marketing Campaigns
Published December 18, 2019Data is causing businesses to reevaluate how they operate – especially within their marketing department. In 2014, data driven businesses contributed
How to Create a Data-Driven Marketing Plan
Published December 18, 2019Marketing plans have been used for decades to outline an organization’s marketing strategy and communicate aspects of the current marketing...
MAXIMIZING MARKETING ROI IN THE AGE OF STREAMING WARS
Published December 17, 2019
Capitalize on Micro-Moments This Holiday Season with Digital Marketing Tools
Published December 16, 2019Before the rapid growth of mobile technology, a consumer’s online browsing habits were a bit more predictable. They would go offline during their...
How high quality data can either be the Holy Grail or Achilles heel for marketers
Published December 12, 2019Marketers today are navigating in an era of ongoing technological disruption. Digital transformation and the influx of smart technologies have...
