Navigating Uncertainty with Bayesian Learning
Published July 20, 2020In today’s volatile business environment, marketers must be able to detect shifts in consumer behaviors and attitudes while finding new ways to adapt...
How to Focus Your New Media Plan & Adjust to the New Normal
Published June 22, 2020The novel coronavirus pandemic has disrupted businesses around the globe, with media planners being hit exceptionally hard. In a short period of...
The Importance of Marketing Impact Measurement in the Midst of a Crisis
Published June 22, 2020It’s never been easy to precisely quantify how marketing activities influence your bottom line – and in today’s business environment, this has become...
How Will COVID-19 Affect Marketing Spend?
Published June 1, 2020Consider this: A majority of buy-side decision makers believe that the novel coronavirus will have a greater impact on ad spend than the 2008-2009...
Free Training Tools & Courses for Cross Channel Marketers
Published May 13, 2020As marketers – and especially as cross channel marketers – it’s crucial to view yourself as a perpetual student. That’s why every year, thousands...
Webinar Recap: Optimizing Your Media Plan in Uncertain Times
Published May 13, 2020Last week, we held our much-anticipated webinar Q&A: Maximizing Marketing Impact in Unpredictable Conditions. It featured some of our foremost...
Is Marketing Mix Modeling Still Relevant Today?
Published May 4, 2020Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors that influenced how marketers deliver value to...
Upcoming Webinar: Maximizing Marketing Impact in Unpredictable Conditions
Published April 20, 2020A rapidly changing consumer marketplace creates a widespread uncertainty.
Using Marketing Impact Measurement to Respond to Changing Consumer Behavior
Published April 13, 2020One of the key attributes of a successful marketer is the ability to identify changing consumer behaviors and respond quickly.
