How Will COVID-19 Affect Marketing Spend?
Published June 1, 2020Consider this: A majority of buy-side decision makers believe that the novel coronavirus will have a greater impact on ad spend than the 2008-2009...
Free Training Tools & Courses for Cross Channel Marketers
Published May 13, 2020As marketers – and especially as cross channel marketers – it’s crucial to view yourself as a perpetual student. That’s why every year, thousands...
Webinar Recap: Optimizing Your Media Plan in Uncertain Times
Published May 13, 2020Last week, we held our much-anticipated webinar Q&A: Maximizing Marketing Impact in Unpredictable Conditions. It featured some of our foremost...
Is Marketing Mix Modeling Still Relevant Today?
Published May 4, 2020Marketing mix modeling (MMM) was designed in the 1960s to encompass the most significant factors that influenced how marketers deliver value to...
Upcoming Webinar: Maximizing Marketing Impact in Unpredictable Conditions
Published April 20, 2020A rapidly changing consumer marketplace creates a widespread uncertainty.
Using Marketing Impact Measurement to Respond to Changing Consumer Behavior
Published April 13, 2020One of the key attributes of a successful marketer is the ability to identify changing consumer behaviors and respond quickly.
Customer-Centric Measurement in the Era of Privacy, Regulation & Security
Published April 6, 2020Marketing Evolution was recently invited to attend the ANA Masters of Data and Technology Conference in Orlando, FL. This exclusive event presented...
The 5 Key Benefits of Using Our Advanced Marketing Attribution Platform
Published March 20, 2020At Marketing Evolution, we’ve designed our Marketing Measurement and Optimization Platform to provide all of the tools the modern marketer needs to...
Webinar Recap: The Future of Attribution Beyond Cookie Based Advertising
Published March 18, 2020Last week, on March 12th, our Chief Data & Technology Officer, Dr. Michael Cohen and Head of Product, Robby Bryant explored the future of...
